Apple's iTunes Radio brings ads to the Apple iPhone lock screen for the first time

Apple's iTunes Radio brings ads to the Apple iPhone lock screen for the first time
With iOS 7 beta 1 being made available to those who are registered Apple developers (at $99 a pop), Apple's new streaming music service is now live for some code jockeys to use before it gets rolled out to the general public with the launch of iOS 7 next quarter. So far, one interesting little tidbit from iTunes Radio is that it reveals the first ad content ever on the Apple iPhone lock screen.

The ad is actually for iTunes itself. When you are listening to the soothing tunes coming from your iPhone, you can lock the screen and let the music play. When the phone wakes, it will show cover art of the album from which the track you're listening to belongs. On the bottom of the cover art is a link that enables you to purchase the song you're hearing from iTunes. This link only appears if you're not a subscriber to the $24.99 Apple iTunes Match service. Subscribers to the service will see only the cover art.

Those iTunes Match subscribers looking to buy a particular tune can do so by opening up the music application on the phone. That will reveal a link on the right hand side to iTunes along with the price to download the song. This could change once iOS 7 gets out of beta, but for now the Apple iPhone has its first lock screen ad.

source: AppleInsider



1. maxican16

Posts: 364; Member since: Sep 29, 2011

Loving Google's Play Music All Access! You can keep your Pandora.

6. squallz506

Posts: 1075; Member since: Oct 19, 2011

I'm loving it too! XD I converted from slacker. All access is much better.

11. Mxyzptlk unregistered

I'll stick with more superior Spotify.

18. Zero0

Posts: 592; Member since: Jul 05, 2012

Not sure how superior Spotify truly is. Google Play is $2 cheaper per month, has a much nicer interface, all of the music I've seen on Spotify, and a web interface rather than an install (which barely runs on Linux, by the way).

20. WakaFlakaD

Posts: 575; Member since: Apr 30, 2011

I believe Google Play play on higher Bitrate?? Can someone confirm this for me?

19. rcrider4

Posts: 118; Member since: Nov 14, 2011

It is also $95 more per year ($71 if you have the early discount). No thank you.

2. damokles unregistered

As long as I don't get some stupid Hater-Birds-game Ad, I'm okay with that.

5. maxican16

Posts: 364; Member since: Sep 29, 2011

Very true. At least it's relevant.

3. quakan

Posts: 1418; Member since: Mar 02, 2011

Well at least it's not an irrelevant ad. I can live with an ad that asks if I want to purchase what I'm listening to. Also it doesn't look like an in-your-face-ad that you have to dismiss before you can do anything else.

15. Larry_ThaGr81

Posts: 592; Member since: May 26, 2011

I'm not an Apple fan by any means, but well said. I too can tolerate an ad that is relevant and not intrusive.

25. vincelongman

Posts: 5677; Member since: Feb 10, 2013

In my opinion its not really an ad, its a link to the track on iTunes. Also you could argue that in fact the ad could be somewhat helpful for people who decide they want to buy the music they are streaming. I think its like their Show Complete Album feature on their music player.

4. buccob

Posts: 2963; Member since: Jun 19, 2012

I have many free apps on my Android.. but I really cannot stand when Ads are 1. On the Notification Bar. 2. Full screen interrupting frequently 3. Lock Screen ads On rarely occasions I can pass a full screen ad or those ad that open the browser after the app is closed... Only when I really need the app or when the app itself is brilliant... And many times I will just pay for it if its good enough

8. feres13

Posts: 307; Member since: Dec 23, 2011

If you're on Android 4.1 or later, tap and hold on the notification and uncheck "show notifications"

13. abdane

Posts: 507; Member since: Oct 07, 2011

or just root and Block Ads :P

22. SleepingOz unregistered

Adblock does the job on unrooted devices.

23. buccob

Posts: 2963; Member since: Jun 19, 2012

Thanks for the tip!. I am on 4.1.2. Good to know that the notification settings works this way I rather not root or install Adblockers...

14. ThePro

Posts: 26; Member since: Nov 03, 2012

Lock screen ads and notification ads are adware, I don't think Google Play allows those.

16. skymitch89

Posts: 1452; Member since: Nov 05, 2010

I avoid apps that put ads in the notification bar. When I get a full screen ad, I hit the back button until I return to the app I was in. Never have had lock screen ads. And to keep the browser from opening up, don't tap on the ad.

7. InspectorGadget80 unregistered

Must we have ads on every piece of technology?

9. stealthd unregistered

If it's a free service, either there will be ads, or the company is using your data.

10. Shatter

Posts: 2036; Member since: May 29, 2013

Ad blockers and Do not track me for life.

12. Mxyzptlk unregistered

Quit overreacting. It's just a link to buy the song if you like it. It's not even an ad.

21. good2great

Posts: 1042; Member since: Feb 22, 2012

they act like android doesn't have ads... smh. Anything to entertain the hate... sigh!

17. ahhxd717

Posts: 332; Member since: Dec 08, 2011

I barely consider that an ad. More like a link if you wanna buy the song you're listening to, which is logical.

24. Googler

Posts: 813; Member since: Jun 10, 2013

Clicked on the link out of curiosity to see if Apple really has gone down that route and don't get the big deal over this. So you can buy what you are streaming, shouldn't they all do that? In comparison, free Pandora is the epitome of adds done wrong, now that I have Google streaming service I'll be deleting Pandora without hesitation.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.