Apple's back-to-school sale is likely to begin next week15
But the mysterious announcement may simply be their back-to-school sale. Previous back-to-school sales have been announced between May 25 and June 5, so it wouldn't be a stretch. Unfortunately, their 'sale' is really more of an opportunity to offload aging iPod Touch devices. In past years, they've offered a free 8GB iPod Touch to purchasers of a new Mac. Maybe this year they'll offer a discount on the iPhone 4 or iPad 2?
We're still hoping that all the secrecy, combined with Apple's May 19th retail anniversary, mean that we're going to see a new product. But that could be anything from their iCloud music service, to a new device. Slash Gear suggests that it might not be a new product at all, but the unveiling of NFC-enabled registers. We're hoping for something a little more exciting.
source: AppleInsider via SlashGear