Apple's app and content give-aways designed to lure customers to the Apple Store

Apple's app and content give-aways designed to lure customers to the Apple Store
Apple has recently updated its Apple Store app and is giving away some freebies. The first free app is puzzle game Color Zen, which is normally 99 cents, and each week Apple will give away media from iTunes, an iBook or a new app. To load the content onto your iOS device, you need to be inside your local Apple Store. Those buying a new iOS device will have the free content installed by Apple Store employees during the personal setup process.

Apple CEO Tim Cook admits that only a small percentage of iOS users are aware of the Apple Store app and hopes to raise that figure while getting more people into an Apple Store to buy the iPhone. While the executive says that 20% of iPhone sales are made in the Apple Store, the Consumer Intelligence Research Partners say that the figure is closer to 15%. The CIRP says that the answer isn't sending more people into the same ol' Apple Stores. According to their data, Apple needs to open more Apple Stores if they want to increase the percentage of iPhone sales being made from their retail stores.

In other words, handing out bribes in the form of free 99 cent apps and content is not the answer.

source: 9to5Mac via MapleSyrup



1. MirOsamahAli

Posts: 29; Member since: Apr 30, 2013

Seems a little desperate.

2. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

The best way for them to improve their sales is to stop being such an asshole, to cease and decease on their patent trolling lawsuits. I for one will support them again.

3. amiaq

Posts: 509; Member since: Jun 30, 2012

Make sure you give away apps to manage bowel and bladder incontinent to most of your users.

4. Topcat488

Posts: 1422; Member since: Sep 29, 2012

This offer must only be for the U.S. Apps Store... Because here on the German Apps store it still cost 89 euro cents. Anyway...

5. jxtreme26

Posts: 3; Member since: Oct 03, 2011

What Apple should really do is just add this app to it's list of pre-installed applications on the new iOS 7 to raise user awareness.

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