Apple's Oscar ad voiced by Martin Scorsese, shows students filming movies with the Apple iPad Air 2

Apple's Oscar ad voiced by Martin Scorsese, shows students filming movies with the Apple iPad Air 2
Apple will be debuting an ad tonight for the Apple iPad Air 2. The ad features a voice over from famed Oscar-winning director Martin Scorsese, which makes sense since the ad will be seen during tonight's telecast of the Academy Awards. The commercial opens with a blackboard that reads "Make a film with iPad. Due this Monday."

If it sounds like an assignment for a class, it absolutely is. The commercial shows student filmmakers who attend the Los Angeles County High School for the Arts. Using the Apple iPad 2, these students wrote, directed, filmed and edited three separate projects. Apple provided the hardware and all three films were actually shot using the tablet.

While we see the students at work, Scorsese's 2014 commencement speech to the NYU Tisch School of the Arts is heard in the background. Last year, Samsung captured everyone's attention during the Academy Awards by giving out the Samsung Galaxy Note 3 to several stars, including host Ellen Degeneres. A selfie taken during the show by Ellen and her Galaxy Note 3 became the most re-tweeted message in history, and led to an amazing amount of publicity for Samsung. Perhaps Apple will get the attention this year thanks to this commercial. Check it out by clicking on the video below!



source: Apple via AppleInsider

Related phones

iPad Air 2
  • Display 9.7" 1536 x 2048 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8X, Triple-core, 1500 MHz
  • Storage 128GB
  • Battery 7340 mAh

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17 Comments

1. engineer-1701d unregistered

why does everybody think Martin Scorsese is so good at directing movies I don't think I've seen any movie that would be great by him

2. g2a5b0e unregistered

He's not one of my top 5, but The Wolf of Wall of Street, The Departed, Casino, & Goodfellas among many others definitely solidify his spot among the best.

3. g2a5b0e unregistered

Minus the extra "of" in the first movie title.

4. engineer-1701d unregistered

Those are the only top movies all the rest midst people don't know about are have even seen all I have seen is basic movie director skills from him

5. g2a5b0e unregistered

No, they are not the only ones. The Aviator, Shutter Island, Cape Fear, Raging Bull, Gangs of New York. The list goes on. Perhaps you haven't watched enough of his stuff. Bringing Out the Dead is a highly underrated & little known classic as well.

6. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Yup the best handheld video recording device you will ever get, fits nicely with your tripod..........

9. AlikMalix unregistered

To be honest, the slo-mo videos coupled with iMovie and other color/transition/movie editing apps, and having a camera on iDevices being one of the best rated - the product in the end is quite impressive.. I have Adobe Primier on my PC and guess what, I prefer to do it all on iPad using free iMovie app - it's easier, better quality result, and if I need something extra - a plethora of apps all in one source -- iOS...

10. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

What does your software reply have to do with my hardware comment?

11. AlikMalix unregistered

Because the software I prefer only comes on the "hardware" that is in this article... I'm just confirming that iPad is a great tool for movie making as the Hardware and Software in this Gadget works well for video editing... compared to other hardware for example..

12. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Arh the software you prefer. .... well I like to use good equipment that are made for the job , and sorry it's not the software on the device that's gonna make me decide which is the best to film with......

13. AlikMalix unregistered

What is your problem with me? I'm just glad that a tool that I bought for other things is also pretty good for making movies. If I was into professional commissioned moviemaking - obviously I wouldnt go with just an iPad. But for what it delivers within its ecosystem - it's pretty damn good!!!!

14. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

First, i dont have a problem with you. It was you who responded to me. Second, It was just my thought about using a tablet as a video cam...If you like it no problem. But I (the one who was commenting to start with) dont. And I havent said anything about software, so i really dont know why you keep bringing up that subject..... And third, They are students at, Los Angeles County High School for the Arts, so it seems that the subject have their interest more than just a school project, so why not use something that was actually made for making movies/video's......

16. AlikMalix unregistered

I wasn't sure if your initial comment was sarcastic or not... and I see your point that using a camera designed for shooting movies is the ultimate choice, but my point is using an iPad gives you the ability to make the entire project on ONE device instead of having to export to a computer, buy expensive software just to seam and edit bunch of clips together may be an overkill. Everyone has tablets now - and given the price for good video cameras and PC software - using an iPad and a few Free or $1.99 Apps isn't a bad idea - once again considering that you already have an iPad. The way it looks on a tripod - isn't bad considering how powerful a tablet is these days. I do all my videos on my iDevices which allows seamless work between all my iDevices - shoot video sections with my 5s open them on my iPad, put them together /edit/cut w.e. later see something you wanna add to the video, shoot with an iPad and when have time edit on the iPhone or continue the whole project on the iPhone if your iPad isnt with you... Plus the camera is pretty good and the features like 120fps slo-mo pretty damn nifty... With a stand alone video camera, you shoot your clips, export to PC - can only work on PC using at least a $30 video editor or if you're into it upwards of $100 then if in case you see something you wanna add - shoot with your phone or video camera - gotta export again because you're dedicated to project on PC - it's a bit of a hassle compared to doing it ALL on one device with ability to pick up any other iDevice and continue your project on the go... I'm not disagreeing with you, just that I wouldn't dismiss the abilities of a modern tablet...

7. mixedfish

Posts: 1570; Member since: Nov 17, 2013

Even a $100 cheap compact camera can take better 'movies' than the iPad. You have a choice of 18-100mm on those, where as the iPad you're stuck on crap-ass god knows what focal length.

8. AlikMalix unregistered

Your post is as desperate as it is unnecessary...

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Why? BEcause what he said is fact? You can buy a digital camera for $99 and it will take better pictures than the iPad. For many reasons that camera will have a larger lens, better zoom a flash bulb and more. Even the Galaxt Tab S has a better camera at 8MP and it has a flash bulb. In order to get a clear picture with an iPad it must have a huge amount of light or they will be fussy and look like sh*t. As far as desperation? You replied to his post 22 seconds after he did. Its almost as if you were waiting in earnest to discredit his factual comment. Facts don't require desperation. He didn't say anything bad about the iPad while you are trying to protect its reputation fanboy. He simply said a cheaper camera would take better pictures and he is correct.

17. AlikMalix unregistered

It's obvious that you can use a regular camera to shoot a video, but having a tablet for the same project allows you to edit/cut/create the entire project on one device on the go. In my experience using a standalone camera takes too long to: 1. Turn it on. 2. Choose a mode. 3. Shoot the video. 4. Switch to camera mode. 5. Take a picture or scene shot. 6. EXPORT it all to PC (DONT forget to bring a Laptop) 7. Use at the least $30 video editor, INSTEAD of a FREE one or at average $1.99 for the tablet. 8. realize you need a different shot/angle/scene and start from #1. again... There are likely apps that allow you to control every aspect of a shot including a focal length... BUT... the fact that he outed iPAD vs all Tablets was "desperate", and the fact that everyone knows there are professional tools for this vs. the iPAD - "unnecessary"

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