Indeed, some bargain-hunters around the country are reporting they got cool items in this year's Apple Lucky Bag, which in a few cases were worth way more than the fixed 33, 000 yen (~$430) price that the bag costs. Chief among them was a guy who scored an 11" MacBook Air, saving $500, but a number of people got iPad 2s too, along with other goodies in the bag, like an iPad Camera Connection Kit and headphones. One of the iPad 2 holders is shown in the Lucky Bag 2012 video below.
This Lucky Bags thing sounds like such a cool idea, that we are surprised US retailers haven't introduced it yet. You get both your shopping and your gambling fix in one bag for at "prix fixe" - Americans could certainly see the value in that. Plus, when you go holiday-broke from all the tech shopping, you are always left holding the bag.