Apple wins trademark battle over "iBooks" name

Apple wins trademark battle over
On Wednesday, Apple won a court battle over the use of the "iBooks" trademark. A company called Black Tower Press had sued Apple in 2011 claiming that it had obtained the name when it purchased another publishing company. The latter had used the "iBooks" imprint for a line of sci-fi and horror novels. U.S. District Judge Denise Cote ruled that consumers would not be confused by the two companies using the same name.


Additionally, Judge Cote noted that the word "iBooks" was describing books sold over the internet while Black Tower only used the word together with its light bulb illustration. Perhaps the topper was that while Black Tower Press did not register the title, Apple first received a license to use the name in 1999 to use for a multi-color line of computers. In 2010, Apple bought the entire trademark.

Apple's iBooks logo (L) and the one used by BlackTower Press

Apple's iBooks logo (L) and the one used by BlackTower Press


You don't have to be a lawyer or play one on television to want to go through the legal paperwork. Check out the decision below.



source: Scribd via TUAW

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18 Comments

1. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Sad news. :(

3. stealthd unregistered

What? This is mundane news at best. I guess any Apple news is bad news to phanboys.

4. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I don't like Apple as a company and I don't see how it makes me a fan of something...

5. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

This is mundane news that really has very little bearing on this site anyhow. Alan's just pandering. We're giving him the attention he so so badly desires.

7. Whateverman

Posts: 3295; Member since: May 17, 2009

Yep, I agree. This was the right call, but that same call is rarely made when it Apple doing the suing. Grocery stores, cafes, and I think they even sue "Granny Smith" was sued by Apple! How heartless can a company be? JK. But it just goes to show, there is bias heavily in the tech giant Apple's favor, that allows them to take what ever they want, except in Brazil. (Nice work Brazil)

10. TROLL

Posts: 4851; Member since: Apr 13, 2012

Wow so the PA didnt give u a warning writing this. I got a warning fir saying that on a nokia wp8 article. How pathetic and biased sad that moderator was, looks like, to be honest he was a true hardcore fan™®©

16. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

What I can say, perhaps PhoneArena team loves me. :)

12. Mxyzptlk unregistered

How is this sad news? This is glorious. Apple's innovation pulled through and won the case.

17. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Excuse me, but how is this innovation? We're talking about adding a letter before your product name. If that's what you consider innovation, you have a low threshold. Btw, the judge said adding the "i" before books meant it was sold on the internet. Really? Because how many other cases have you seen that instance? If anything, putting an "e" before something denotes it being done on the internet (ebanking, efinance, esurance, etc.).

2. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

"... consumers would not be confused by the two companies using the same name." I like the logic there... of course, that would also mean that Apple should never ever have won many of the trademark lawsuits it's filed as Apple products only exist within Apple's own ecosystem. Technically, consumers shouldn't have been confused in those instances either.

6. apple4never

Posts: 1064; Member since: May 08, 2013

eh, its apple who gives a dam ?

9. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Millions not named apple4never

18. apple4never

Posts: 1064; Member since: May 08, 2013

they're dying for a resaon, less people are starting to care about them, i dropped that bandwagon last year upon release of ip5

8. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

No biggie

11. TROLL

Posts: 4851; Member since: Apr 13, 2012

Cant you see, somtime you hipnatise me™

14. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

..........

15. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I can see, sometime poop hypnotizes you.

13. vincelongman

Posts: 5628; Member since: Feb 10, 2013

I think Apple deserves this trademark, but how do they have a patent on ebook showing pages turning

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