Apple to cut marketing costs, gives priority to digital and regional ad campaigns
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In an apparent effort to cut spending, the tech giant has decided to streamline its global marketing strategy. Apple has restructured the relationship with its long-time ad partner, TBWA\Media Arts Lab, to focus more on digital and region-specific campaigns, and less on translating large-scale brand campaigns for the global market.
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TBWA\Media Arts Lab is reorganizing and introducing a new operating model to keep pace with the way people consume media and content... This will result in a reduction in areas such as localization and further investment in areas such as digital, social, data analytics, content creation and a more diverse set of strategic skills. We will also have greater integration with media partners at OMD.
source: Adweek via AppleInsider
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