Apple to cut marketing costs, gives priority to digital and regional ad campaigns
In an apparent effort to cut spending, the tech giant has decided to streamline its global marketing strategy. Apple has restructured the relationship with its long-time ad partner, TBWA\Media Arts Lab, to focus more on digital and region-specific campaigns, and less on translating large-scale brand campaigns for the global market.
Speaking to US advertising trade publication Adweek, a TBWA\Media Arts Lab spokesperson further elaborated on these changes:
TBWA\Media Arts Lab is reorganizing and introducing a new operating model to keep pace with the way people consume media and content... This will result in a reduction in areas such as localization and further investment in areas such as digital, social, data analytics, content creation and a more diverse set of strategic skills. We will also have greater integration with media partners at OMD.
source: Adweek via AppleInsider
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