Apple surpasses Samsung in mobile advertising market share

posted by Alan F. / Nov 19, 2012, 10:06 AM

Apple surpasses Samsung in mobile advertising market share

Apple leads all OEMs in ad impression market share

Based on Adfonic's Q3 report on the global mobile advertising industry, Apple widened its lead over Samsung based on the market share of ad impressions, even though the Samsung Galaxy S III leaped into the top ten list of impressions on an individual handset. Overall, Apple expanded its lead over second place Samsung to 13% from 11% at the end of Q2. Apple now has a 37% share of mobile ad impressions, up from 34% in the prior three-month period. Its Korean rival also had a gain in the quarter to 24% from the previous period's 23%. RIM was the big loser, dropping 4 percentage points to a 6% share of mobile ads and a tie for fourth place.

But those stats can also be divided up many other ways such as by region, or mobile platform and even by device. Globally, Android devices had 45% of the mobile ad market share in the third quarter, followed by 37% for iOS and 6% for BlackBerry. Windows Phone held just .5% of the market. In North America, Android's lead over iOS was even wider as Google's open source OS captured 56% of the mobile ad market compared to 31% for iOS. In Asia, though, Android had 43% of the mobile ad market compared to 40% for iOS, And in South America and Africa, iOS was the leader in mobile ad impressions. In the former, 37% of mobile ad impressions were viewed over an iOS device compared to 32% on Android while in the latter country the figures were 29% to 16% in favor of iOS over Android.`

Globally, the Apple iPhone was the top handset for receiving ad impressions with 29.3% of the market. The next highest scoring handset was the Samsung Galaxy S II with a 4.6% share. And though it had just been launched before the third quarter, the Samsung Galaxy S III was an impressive sixth in the global ratings with a 1.4% market share. The Apple iPad dominated the tablet sector with a whopping 63% of all mobile ad impressions. The Apple iPhone and Apple iPad dominated the top spot for handsets and tablets respectively, throughout all of the regions.

source: Adfonic via PaidContent

Adfonic's breakdown of mobile ad impressions, Q3 2012

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39 Comments

1. ajac09

Posts: 1482; Member since: Sep 30, 2009

guess take a win against samsung you can get.

posted on Nov 19, 2012, 10:08 AM 5

6. Mxyzptlk unregistered

I don't think this is the only thing they've won against them.

posted on Nov 19, 2012, 10:38 AM 4

29. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Dude Samsung is the world leader in mobile revenue overall even surpassing Google! (ref PA article!) And this seems to be the only straw that Apple is holding against Sammy and how long will this last? The iPhone 5 is an apic fail and Sammy is coming up with Galaxy S4 which'll be a super success with its Exynos 5 quad, 1080p screeen and what not! Therefore Sammy will beat Apple again in this domain! Man Apple is all battered up....PIE anyone?

posted on Nov 19, 2012, 3:03 PM 12

39. someones4

Posts: 627; Member since: Sep 16, 2012

Yes it is.

posted on Nov 19, 2012, 8:31 PM 2

40. schinnak

Posts: 116; Member since: Oct 26, 2011

I doubt that too. In the ad world, it doesnt matter how much you advertise. What matter is "Where" you advertise. Remember all those S3 and Note ads during the Olympics? You get a feeling that you see Samsung ads everywhere. Thats a good example of making the right investments to advertise at the right place.

posted on Nov 19, 2012, 11:57 PM 2

9. asulect

Posts: 131; Member since: Aug 27, 2012

Here's a link where Samsung is advertising inside AppleStore. http://www.businessinsider.com/apple-store-employee-named-sam-sung-2012-11

posted on Nov 19, 2012, 10:41 AM 6

30. OptimusOne

Posts: 694; Member since: May 22, 2012

why did apple even hire him?

posted on Nov 19, 2012, 3:17 PM 0

33. asulect

Posts: 131; Member since: Aug 27, 2012

Maybe he got a really good recommendation from his former boss Ann Droid?

posted on Nov 19, 2012, 3:48 PM 5

2. cj100570

Posts: 204; Member since: May 12, 2009

I find this post all kinds of curious. Who the heck knows or even cares about ad impressions other than the respective companies? What matters at the end of the day is the number of phones sold. And as we all know, Samsung kicked Apple right in its core....

posted on Nov 19, 2012, 10:26 AM 9

7. Mxyzptlk unregistered

"What matters at the end of the day is the number of phones sold. And as we all know, Samsung kicked Apple right in its core...." Only because Samsung releases a device almost every week. They have like a hundred variations of the Galaxy S phone. If you look at it from a depth pov, Apple is doing much better in sales than Samsung is.

posted on Nov 19, 2012, 10:40 AM 5

17. SleepingOz unregistered

As far as I know Samsung is still holding the best selling smartphone record with more than 30millions GSIII sold, which is only one model. So your argument is irrelevant. =]

posted on Nov 19, 2012, 11:58 AM 6

22. gallitoking

Posts: 4721; Member since: May 17, 2011

only because it been out longer than the iphone 5 we all know the newest iphone has the sales records.. thats why Samsung delivers months before Apple so people like you can believe their hype.. proof. the iphone 4S beat the SGSII in sales

posted on Nov 19, 2012, 12:59 PM 2

34. SleepingOz unregistered

'coz you have a magic crystal ball or something?Just wait and see.. =]

posted on Nov 19, 2012, 3:49 PM 0

24. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Only because Apple doesn't release a device almost every week. They can have a hundred variations of the iPhone but they decided not to. Stand by your company's decision. Quit making excuses. If Apple wanted to release 2 iPads in 1 year, don't complain about it. Support their decision by buying it. This is the same as Windows vs Mac. Only strategy different now is Apple is mass distributing at educational institutions. If Apple continues the way it is now, it's only a matter of 10 years.

posted on Nov 19, 2012, 1:22 PM 0

28. elandrumiii

Posts: 109; Member since: Mar 20, 2010

Man dont waste your time with this audience. One phone against the masses. Doesnt register here. Anything that is an upturn for Apple will be torn down. I presently own the last samsung mobile device i will probably ever own. i customize my car not my phone so that aspect doesnt matter. Never liked LG so i wont be buying the new nexus 4. Apple is doing Apple and everyone hates that. The take some of there billions and put a factory in the states and i will be a fan for life.

posted on Nov 19, 2012, 2:25 PM 1

42. elandrumiii

Posts: 109; Member since: Mar 20, 2010

I knew I would gets some thumbs down. I feel vindicated

posted on Nov 24, 2012, 7:55 AM 0

3. iWorld

Posts: 85; Member since: Jul 05, 2012

Quality(Iphone) over quantity(Galaxy)

posted on Nov 19, 2012, 10:26 AM 3

12. Whateverman

Posts: 3295; Member since: May 17, 2009

I believe it was Brian Tong from cnet's "Apple Bite" that said the Galaxy SIII is now the most advanced phone on the market. That says a lot about the quality of Samsung's products. And with the Note II, they proved they can do it more then just one model.

posted on Nov 19, 2012, 11:13 AM 9

14. dsDoan

Posts: 235; Member since: Dec 28, 2011

Give up the blind fanboyism. "Best" smartphone (quality, reliability, apps, etc) is pure opinion at this point. Most flagship phones produced now days are high-quality and near lag-free, and the app selection between iOS and Android is non-existent. If you're 13 then have your fun, and hopefully you'll grow out of this immaturity at one point. If you're an adult, then refer to my first statement.

posted on Nov 19, 2012, 11:32 AM 2

31. OptimusOne

Posts: 694; Member since: May 22, 2012

I agree. You root for whatever is your favorite. I like android and my droid incredib 4g lte(soon to be DNA) but I can understand why someone would like a simpler(I call it stale) UI. I understand why someone wouldn't need to customize their phone(I on the other hand do). I understand why someone would like the Iphone 5 design over another phone(I personally like the HTC Amaze 4g's design). I understand why someone would like IOS better than android if they already have stuff backed up in itunes. everything is personal opinion. you can choose to beleive in someone like brian tong. you can choose to beleive in a troll like galitoking or the late taco50. its all subjective

posted on Nov 19, 2012, 3:24 PM 3

41. Mxyzptlk unregistered

High quality is well worth it.

posted on Nov 20, 2012, 9:42 AM 0

4. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

Good for apple.. Now if they can only make innovative technology...

posted on Nov 19, 2012, 10:31 AM 10

8. Mxyzptlk unregistered

Apple is constantly making innovative technology. They make things people want to buy.

posted on Nov 19, 2012, 10:41 AM 4

13. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

They do make awesome hardware. Just wish they'd make bigger screens on the iPhones, make iOS a lot more customizable and useful, etc. The best thing they have going right now is the Mac line. My favorites are the new iMac and the 15 inch Retina Macbook Pro with dedicated graphics.

posted on Nov 19, 2012, 11:18 AM 2

16. random

Posts: 16; Member since: Nov 14, 2012

Agreed Mxyzptik. Did you know just few days ago Apple got patent for this awesome reallife-like page turning for ebooks. Apple really is way ahead of the competition when it comes to innovative technology. I mean really there is no telling what Apple is coming up with next, totally magical and revolutionary!

posted on Nov 19, 2012, 11:54 AM 6

20. SleepingOz unregistered

flipping hard cover animation patent?

posted on Nov 19, 2012, 12:00 PM 3

21. random

Posts: 16; Member since: Nov 14, 2012

You sir, have just blown my mind, well done.

posted on Nov 19, 2012, 12:30 PM 3

37. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I wonder how much research fund has make its way into that animation patent. All those story board programs better beware if you don't have money to defend your right to survive. US patent system is insane and it killing innovation as corp like apple are putting road blocks along it.

posted on Nov 19, 2012, 6:09 PM 0

18. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

Dude innovative technology ...not siri ...make new capabilities on iPhone that no one else has on their phones..face recognition... customizations screens.... NFC......Google now...change keyboard... swype key board.. o my bad I'm talking about my Samsung galaxy nexus....dang what does iPhone make again?...never mind iPhone doesn't matter when it come to making future technology that (has not been done before)

posted on Nov 19, 2012, 11:58 AM 4

32. OptimusOne

Posts: 694; Member since: May 22, 2012

I may or may not agree with you. if evolution is the same thing than innovation then of course I agree with you. if a new product is always inovation because it has "new features" then of course I agree with you

posted on Nov 19, 2012, 3:26 PM 0

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