Apple surpasses Samsung in mobile advertising market share39
But those stats can also be divided up many other ways such as by region, or mobile platform and even by device. Globally, Android devices had 45% of the mobile ad market share in the third quarter, followed by 37% for iOS and 6% for BlackBerry. Windows Phone held just .5% of the market. In North America, Android's lead over iOS was even wider as Google's open source OS captured 56% of the mobile ad market compared to 31% for iOS. In Asia, though, Android had 43% of the mobile ad market compared to 40% for iOS, And in South America and Africa, iOS was the leader in mobile ad impressions. In the former, 37% of mobile ad impressions were viewed over an iOS device compared to 32% on Android while in the latter country the figures were 29% to 16% in favor of iOS over Android.`
Globally, the Apple iPhone was the top handset for receiving ad impressions with 29.3% of the market. The next highest scoring handset was the Samsung Galaxy S II with a 4.6% share. And though it had just been launched before the third quarter, the Samsung Galaxy S III was an impressive sixth in the global ratings with a 1.4% market share. The Apple iPad dominated the tablet sector with a whopping 63% of all mobile ad impressions. The Apple iPhone and Apple iPad dominated the top spot for handsets and tablets respectively, throughout all of the regions.
source: Adfonic via PaidContent