Apple starts rolling out Passbook enabled Apple Store gift cards

Apple starts rolling out Passbook enabled Apple Store gift cards
Apple's Passbook application is a place to store virtual versions of credit cards, airline tickets, gift cards and thanks to Siri's new-found ability in iOS 6.1, even movie tickets. Unlike Google Wallet and Isis, Passbook doesn't require NFC connectivity. All you need for Passbook is a Wi-Fi or cellular connection.

Apple has been trying to expand the usefulness of Passbook and has started selling gift cards for the Apple Store that are enabled for Passbook. The cards can be bought using the Apple Store app which was recently updated, and is available in prices ranging from $25 to $2,000. The cards come in three colors and if the recipient doesn't have Passbook to store the digital gift cards in, he or she can receive an email that can be printed out. If the lucky recipient does have Passbook, he or she can take advantage of an option that uses the gift receiver's zip code to receive a notification whenever he or she is close to a bricks and mortar Apple Store.

This is the perfect time of the year for Apple to introduce these digital Apple Store Gift cards. With Black Friday coming a week from next Friday, buying the card and sending it to the recipient is a snap and allows you to avoid the traffic, long lines at the mall and the pressure that comes from trying to find the perfect gift for every one on your list.

source: iTunes via Engadget

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8 Comments

1. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

Lets see what kinda anti apple bashing this article gets.

2. rusticguy

Posts: 2828; Member since: Aug 11, 2012

by posting this you are inviting more than it's due share.

5. wendygarett unregistered

If you can't beat them, join them :) Even though I do

6. wendygarett unregistered

If you can't beat them, join them :) Even though I dislike their attitudes for hating Apple, but most of the PA reader know more on tech, and I wanna learn more on that... Besides, android is not that bad, you should give it a try :)

7. Savage unregistered

Oh, you HAD to type that now, do you?

3. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Somebody was actually working at apple. I like this idea, to bad I don't like apple.

4. sarb009

Posts: 322; Member since: Jun 15, 2011

Meh iPhonearena. Apple, apple and only apple all hail apple MEH. Dont send me warning email just suppose iGot one for writing something against iLord apple.

8. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I will have to admit, the passbook idea is pretty good. Its not as effective or versatile as NFC is, but it seems to be good enough for some people.

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