Apple says that the number of iPhone X pre-orders received are much more than the company expected

Apple says that the number of iPhone X pre-orders received are much more than the company expected
Hours after Apple started accepting pre-orders for the Apple iPhone X, the company said that pre-orders are "off the charts," indicating strong demand for the phone. An Apple representative called it the largest pre-order ever for the company, and stated that the number of phones preordered is well ahead of Apple's forecast. As of 3pm EDT today, the Apple web site was indicating that new orders will ship in 5 to 6 weeks. Apple sold out its initial stock of iPhone X units quickly. For weeks, we have heard from several analysts that Apple was having issues manufacturing the tenth anniversary model and that this would result in a huge shortfall of iPhone X models available.

Problems with the production of the iPhone X included deliveries of OLED panels that did not meet Apple's requirements. The model is the first iPhone to feature an OLED panel. In addition, the TrueDepth Camera, which drives the Face ID face recognition system, also was very complicated to build. All together, Apple was reportedly achieving a very low 10% yield on the production of the handset. If true, this meant that 90% of the iPhone X units rolling off of the assembly line failed to meet Apple's strict requirements.

The Apple iPhone X will launch on November 3rd, a week from today. All Apple Stores will open at 8am local time on that date, and each store is expected to have an unknown number of iPhone X units in stock to handle some of the demand from customers hoping to walk-in and purchase the new phone.


source: Reuters

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)

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52 Comments

1. Hollowmost

Posts: 425; Member since: Oct 10, 2017

Of course ....

25. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Some of the people in here are simply incapable of giving Apple credit for anything. It makes it embarrassing to be an Android fan myself lol

32. PhoneCritic

Posts: 1367; Member since: Oct 05, 2011

I think we expected this as of course things are going to sell out quickly if you don't have enough of the commodity. This is business 101. And well Executed by Apple as it this will drive up the demand considerably. The only thing that is sad is that true genuine Apple users will have to wait as those first batch orders are going to the people who just want to resell on eBay and such.

47. palmguy

Posts: 987; Member since: Mar 22, 2011

How many years has Apple had a precedent example to follow? How much excess of pure money does Apple have to throw at manufacturing? And the last couple year numbers have not been out the ballpark like Apple's early years. So now Apple has to do what it does best, marketing. Bring out the old reality distortion field. Make it look like something that isn't.

51. jacky899

Posts: 431; Member since: May 16, 2017

There are too many samsung nationalists here that will bash on anything not made from their country. At least Apple choose to maintain their high quality standards and take a huge hit on profit, whereas Samsung would rather max their profits by selling buggy laggy phones as evident from all of their past phones, which can be confirmed by real Samsung owners.

52. iushnt

Posts: 3157; Member since: Feb 06, 2013

Basically, iPhone is a Samsung phone with Apple logo in it.

2. Justlooking

Posts: 84; Member since: Aug 27, 2014

Let's hype the launch so people don't see our manufacturing shortcomings.

8. rj_78

Posts: 74; Member since: Sep 11, 2014

EXACTLY

16. toukale

Posts: 669; Member since: Jun 10, 2015

#Butthurt much. Who do you think Apple is? Unlike every vendor Apple actually releases official numbers to wall street. No other hardware phone vendors do that. Apple do not need to drum up interests for the iphone, others do. Besides only others need #flash sales of 1000 phones to drum up interest. Show me a vendor who can move 13 million devices on a launch weekend, at a premium price on top of that.

18. Man_Utd

Posts: 190; Member since: Feb 03, 2015

You know Apple is going to sell a lot of units at the beginning. That's a given. The real test will we in 3 or 4 months. What will the numbers look then?

29. toukale

Posts: 669; Member since: Jun 10, 2015

Moving the goalpost again? The iPhone X and the 8 line will do the same as in previous years, nothing new. You know Apple is not going anywhere and the doomed and gloomed some folks may wish is not going to happen in our lifetime. So move your energy into more productive things than waiting for Apple to fail.

28. tedkord

Posts: 17479; Member since: Jun 17, 2009

Except when they don't, like with watches and the iPhone 6 launch. If they don't announce weekend numbers, then you know it didn't go well. How many iPhone 8 units did they sell the first weekend?

36. toukale

Posts: 669; Member since: Jun 10, 2015

Why are you so upset Apple chose not to release the watch numbers but I don't see you demanding all the oem's who do not realease any numbers at all. Besides, I don't thing Apple is worried about their watch sales numbers, which is more than I can say about android wear. I wonder how that's doing? Apple stopped reporting opening weekend sales numbers last year for your infor. They did release a formal anouncement saying they could not make as many iPhones for their launch weekend as the previous year. Google is your friend.

53. iushnt

Posts: 3157; Member since: Feb 06, 2013

I liked your last line. Whichever brand you prefer, you need google anyways.

31. BuffaloSouce unregistered

Every other phone manufacturer can make the same amount of flagships as Apple did with the X, as still be nowhere close to selling out

3. Pureviewuser1

Posts: 161; Member since: Mar 28, 2016

Four people preordered from a stock of threeabove expectations!!!!!

4. trojan_horse

Posts: 5868; Member since: May 06, 2016

Meanwhile it's already being flipped on eBay for twice the actual price tag... Apple is making even regular consumers rich!

6. bucknassty

Posts: 1373; Member since: Mar 24, 2017

35. cmdacos

Posts: 4333; Member since: Nov 01, 2016

Well played. I'm sure you will have no trouble selling all 3. I feel bad enough for the lack of common sense in people paying full retail for a phone with a horrific designed front face but laugh incessantly at anyone that pays even more.

9. Klinton

Posts: 1409; Member since: Oct 24, 2016

LOL Great advertising trick. Even two ''product ratings'' with ''5 stars''. We believe it./s iPathetic

26. worldpeace

Posts: 3135; Member since: Apr 15, 2016

He tried :-/

57. bucknassty

Posts: 1373; Member since: Mar 24, 2017

I'll be laughing to the bank!

58. trojan_horse

Posts: 5868; Member since: May 06, 2016

Well done, bro... Laugh all the way to the bank and enjoy your 100% profit. Cheers!

5. Cat97

Posts: 1981; Member since: Mar 02, 2017

Well, what would you expect Apple to say after the iPhone 8 sales flop ? They put all their eggs into the iPhone X basket, they want to build as much hype as possible. But time will tell, we will find out in 3-4 weeks.

7. Bazali

Posts: 17; Member since: Oct 13, 2017

Every year same thing..

10. Klinton

Posts: 1409; Member since: Oct 24, 2016

Not quite ....this time.:)

20. matistight

Posts: 1029; Member since: May 13, 2009

This was even worse. First time of 6 pre orders where my orders got canceled 5 times before ordering one... 5-6 weeks of waiting now. It's bull.

11. j2001m

Posts: 3061; Member since: Apr 28, 2014

All the U.K. networks have load of stock, so they full of it

12. MrFreeman

Posts: 63; Member since: Jan 29, 2016

I'm sure this has been mentioned before, but it would have been better to focus on one high end flagship than the 8 and 8 plus alongside it. People are going to upgrade either way lol.

22. tedkord

Posts: 17479; Member since: Jun 17, 2009

I think they knew early on that supplies were going to be tight. They couldn't deliver the flagship X in profitable quantities, so they needed something else.

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