Apple says people do care which platform they use

Apple says people do care which platform they use
Transmedia CEO Donald Leka apparently stepped on a few toes at Apple when he sent out a press release this week to announce the launch of his app called Glide for iOS, which had already been available for Android phones. The app allows users to access their files no matter what desktop or mobile OS they are on. The press release for the app said that "consumers really don't care that much what platform they are on, where their files are stored, or what the file types and file formats are." When that quote hit Cupertino, it got a lot of people angry.

Leka received a memo from Apple Worldwide Developer Relations. The memo said that "the tone of your release and your product positioning is at odds with not just our primary marketing messaging, but the entire reason Apple exists." One can get the image of an angry Tim Cook stomping his foot with his arms crossed saying "But they do care...they do care...they do care". Actually, we don't really know how high up the Apple chain of command this went, so it is possible that the CEO did not have an inkling about the letter.

Yes, Apple is known for micro managing every little thing, but perhaps criticizing a press release for an app might be taking things a little too far.

source: Forbes via TUAW

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24 Comments

1. TROLL

Posts: 4851; Member since: Apr 13, 2012

It's to migrate Wp8, iOs, BB users to ANDROID™®©

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

It's to tell WP8, BB, Android users never switch to iOS™®©

6. TROLL

Posts: 4851; Member since: Apr 13, 2012

+1....™

16. Credo

Posts: 749; Member since: Apr 19, 2012

Poor 4inchers :( Greetzz.

21. gallitoking

Posts: 4721; Member since: May 17, 2011

poor 5 inchers thinking that size does matter...

24. metalpoet unregistered

the only people that say size doesnt matter are really saying that that they are ashamed of something. are you ashamed of your whittle itty bitty tiny miniscule....phone :) i have big hands so i need a big phone.

2. Jack1192

Posts: 35; Member since: Mar 30, 2013

This is so not like Apple.

3. rahulz

Posts: 117; Member since: Feb 25, 2013

Well actually i also cares which platform I'm on where my files are stored. I think some peoples fo care. i frequently changes platforms and i can feel the changes

5. TROLL

Posts: 4851; Member since: Apr 13, 2012

Apple will buy and patent this.....? Bad news for Apple. ®

17. Credo

Posts: 749; Member since: Apr 19, 2012

LOL +1 Greetzz.

7. jroc74

Posts: 6023; Member since: Dec 30, 2010

Ok....I feel the say way. Ppl do care....look at how long WebOS, Palm had passionate users before most finally gave up a few years ago. Look at the many that gave up on BB and Win Mo and went to Android and iOS...and arent looking back. Look at the current users of WP and BB now that are happy...they dont care about market share, popularity. They just want what they want. But why get upset about this? If ppl at Apple really were upset......I dont know what to say.... Even tho I dont think Google or MS said the same thing....isnt that the idea behind Google Docs, Sky Drive, or Drop Box, etc?

8. cybervlad81

Posts: 89; Member since: Apr 04, 2011

When it comes to the big picture, most don't care. Most, just want stuff to work and just listen to their geeky friends, that hang out on tech sites, to tell them what to buy.

9. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

I agree, I just want to hit play and it works. There's no greater frustration than needing to find a new app or a new codec to get something to work.

10. Shatter

Posts: 2036; Member since: May 29, 2013

Laziness will be the fall of the human race.

11. ikkuh

Posts: 42; Member since: May 22, 2011

"Apple says people do care which platform they use" Thats true. I never, ever would use Apple, i'll keep my freedom.

12. Crossblade

Posts: 224; Member since: Apr 21, 2005

Really Apple?!

13. jlim33

Posts: 18; Member since: May 30, 2013

In my experience I really don't care because I have both phones running ios and android and windows. It's how you use it.

14. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Sure they do that's why Apple's market share is falling :D

15. ilia1986 unregistered

I am sorry, what's the big deal? As if iOS and Android and Windows don't have skydrive, sugarsync, box, dropbox and a zillion other services from which you can access your files anywhere regardless of platform. This is 2013, not 2003..

18. Meleagru

Posts: 92; Member since: Dec 03, 2012

Apple acting like they can tell everyone what to do. Reminds me of communism.

19. JunkCreek

Posts: 407; Member since: Jul 13, 2012

they do really care... not the platform... it is THE BRAND AND THE LOGO heheheheh... i gotcha all!!!

20. PhoneCritic

Posts: 1359; Member since: Oct 05, 2011

Seeems Like Apple cares very much about their brand.

22. Scorpion

Posts: 103; Member since: Apr 28, 2012

Well those that buy apps care, they have to pay all over again. Other than that? It's refreshing to try something new.

23. caryhartline

Posts: 3; Member since: May 31, 2013

This kind of micromanagement is why iOS apps are known for being top-notch. You can't get developers to always develop good apps unless you do QA on everything they code and say.

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