Home
News
You are here

Apple says people do care which platform they use

By Alan Friedman

Updated: May 30, 2013, 11:50 PM

Apple Apps

Add us as a preferred source on Google Search

Apple says people do care which platform they use

Screenshots from the iOS version of Glide

Transmedia CEO Donald Leka apparently stepped on a few toes at Apple when he sent out a press release this week to announce the launch of his app called Glide for iOS, which had already been available for Android phones. The app allows users to access their files no matter what desktop or mobile OS they are on. The press release for the app said that "consumers really don't care that much what platform they are on, where their files are stored, or what the file types and file formats are." When that quote hit Cupertino, it got a lot of people angry.

Leka received a memo from Apple Worldwide Developer Relations. The memo said that "the tone of your release and your product positioning is at odds with not just our primary marketing messaging, but the entire reason Apple exists." One can get the image of an angry Tim Cook stomping his foot with his arms crossed saying "But they do care...they do care...they do care". Actually, we don't really know how high up the Apple chain of command this went, so it is possible that the CEO did not have an inkling about the letter.

Yes, Apple is known for micro managing every little thing, but perhaps criticizing a press release for an app might be taking things a little too far.

source: Forbes via TUAW

$90

$210

$120 off (57%)

Mint Mobile is now allowing you to get whichever plan you like for either three, six, or 12 months for just $15/mo. If you go for the six-month unlimited service, for instance, you'll now have to pay just $90 upfront instead of $210.

Buy at Mint Mobile

View Full Bio

Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

Read the latest from Alan Friedman