Apple says people do care which platform they use
Leka received a memo from Apple Worldwide Developer Relations. The memo said that "the tone of your release and your product positioning is at odds with not just our primary marketing messaging, but the entire reason Apple exists." One can get the image of an angry Tim Cook stomping his foot with his arms crossed saying "But they do care...they do care...they do care". Actually, we don't really know how high up the Apple chain of command this went, so it is possible that the CEO did not have an inkling about the letter.
Yes, Apple is known for micro managing every little thing, but perhaps criticizing a press release for an app might be taking things a little too far.
source: Forbes via TUAW