Apple says it has created or supported 514k jobs in the US

Apple says it has created or supported 514k jobs in the US
You have to hand it to Apple, the exhibitors have barely finished packing up from Mobile World Congress, but the Apple marketing team is already hard at work in shifting the focus to the upcoming iPad 3 announcement. We have suddenly seen new concept videos showing what people wish the iPad would be (even though the iPad 7 probably won't reach the levels shown), not to mention a resurgence in news about the fabled iPad Mini, and also some talk of iPad "shortages" (which assumes a level of demand) before the device is even announced, let alone in stores. We've seen that Apple is now the "Most Admired Company", worth half a trillion dollars, and that in a wonderful marketing coincidence, the App Store is closing in on 25 billion downloads just in time for the iPad 3 launch. 

Apple obviously didn't have a hand in all of those stories, but it is also a company that has never been one to turn down free marketing in the news media. Still, Apple won't leave all of the marketing to the rumor mill, because it still has some repairs to do to its reputation in the wake of the stories about worker conditions in Asia. On that front, Apple has announced that it has had a hand in creating or supporting 514,000 jobs in the USA. 

Many have criticized Apple for having so much of its production in Asia, and this seems to be Apple's response. According to Apple's numbers, the company has created or supported 304,000 jobs in the USA and has supported 214,000 by creating the "iOS app ecosystem". Apple has 47,000 workers internally in the US, which is two-thirds of Apple's worldwide workforce. The company has added 7,800 jobs in 2008, and 19,500 since 2008, which is certainly impressive, and a testament to the success Apple has had recently. Of the 47,000 US workers, just over 27,000 are employed in Apple Stores around the country. 

The trouble is that this leaves 257,000 jobs in the "created/supported" category, which covers everything from engineers to shipping to sales and even health care. So, Apple seems to be adding the people bringing your iPad "to your door" in the supported jobs, as if shipping companies would go out of business without Apple. This "supported" jobs category is far too ambiguous for our tastes, because sure Apple gives health care to its employees, but how many jobs are claimed as being "supported" because of that? We certainly applaud the more transparent information that Apple is putting out, but we would prefer a bit more explanation, because numbers can be skewed a little too easily.

Another amusing thing is that if you go to Apple's Job Creation website and save the image of the USA there, you'll find it named "hero.jpg". We'll assume Apple is referring to the employees, not itself with that name. 

What do you guys think? Is creating/supporting 514,000 jobs in a country of over 300 million something to be proud of? 

source: Apple via BGR



1. Kaze105

Posts: 21; Member since: Feb 15, 2012

Once it helps me get a damn job (engineer major), I will say apple should be proud.

2. gallitoking

Posts: 4721; Member since: May 17, 2011

Remix is already googling the comeback

3. MichaelHeller

Posts: 2734; Member since: May 26, 2011

What comeback is necessary? Adding in "supported" jobs is already a little suspect, and even with that Apple is only claiming 514,000 jobs which is a pretty small amount for a company worth $500 billion dollars and based in a country of 300 million.

10. conscious

Posts: 15; Member since: Mar 02, 2012

This article full of biased overtones fits your fanboyish comment. How many jobs have you created Michael?

13. iamcc

Posts: 1319; Member since: Oct 07, 2011

Well hello there, taco.

38. andro.

Posts: 1999; Member since: Sep 16, 2011

Hes been lingering around here again like a bad smell PA cant get rid of

26. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Being skeptical of numbers is not bias, it's common sense.

18. Commentator

Posts: 3723; Member since: Aug 16, 2011

Suspect of what? Creating any amount of jobs over the last few years is something to be proud of. Also, it would be more accurate to reference the 150 million that are in the workforce, rather than the 300 million that live in the country.

22. conscious

Posts: 15; Member since: Mar 02, 2012

The US has been losing jobs while Apple is creating more. App developer was not a career until Apple created their app store. Of course Michael aka android fanboy thinks this is a negative.

32. chadrick0814 unregistered

Lets address the facts of the article and not allow your apple bias to interfere. The US has actually created 3.1 million jobs over the past 9 months, not lost. The "supported" claim from apple is strictly a PR move to get past all the people who are upset with conditions at Foxconn and questions why apple doesn't create jobs in the US, where work standards are enforced. Based on Apple's claim, between restaurants, stores, gas stations, online shopping, banking,....I estimate that I have supported 5.2 million jobs.

45. Pdubb

Posts: 249; Member since: Aug 08, 2011

This times a thousand! Not an Apple hater but my gawd that is just stupid to claim job creation from that. I have created many jobs as well by that metric. I wish we could get over all this blind hate and love of some electronic company.

42. remixfa

Posts: 14605; Member since: Dec 19, 2008

because apple created... apps??? lol lol you fan boys are silly

46. Pdubb

Posts: 249; Member since: Aug 08, 2011

That's mainly because it was just called software. I know you do not think that there were no programs for devices until Apple came out with its App store? This is what causes people to not like Apple supporters.

25. MichaelHeller

Posts: 2734; Member since: May 26, 2011

That's the point, we have no idea how many jobs Apple actually created, because the number includes jobs "supported". In Apple's estimation, it supports the jobs of however many shipping company workers because it has to ship its products. That isn't a creation of jobs, and it's only partially supporting said job. Apple only has a workforce of 47,000 in the USA, so the other 467,000 jobs are "supported" in some ambiguous way. Apple has done well to create almost 20,000 jobs internally since 2008, which is certainly impressive, but it's the "supported" jobs that need a better explanation in my opinion.

24. gallitoking

Posts: 4721; Member since: May 17, 2011

I agree the amount is not for a company the size of Apple... but way more than the Apple haters have been claiming... what I dont understand is what do they expect from Apple to bring jobs to the States?.. that wont end the hate... to be open source?... why Android is for that... and then haters will hate for copying Android.... to earn less profits?... then it wont be sucessfull and peopple will still hate for that... you tell me Michael what will make you happy from Apple..

41. remixfa

Posts: 14605; Member since: Dec 19, 2008

what would make me ahappy with apple? honesty. this is nothing but a PR stunt filled with half truths to try to bolster some positive spin and take eyes off China. apples blind defenders will eat it up and its blind haters will attack it. neither Michael or I are either one of those as we both have praised and pointed the flaws in every OS and manufacturer. however when a company shovels this much BS into your face intelligent people tend to question it. there is a lot of fuzzy math going on and clarification needs to happen.

33. Lucas777

Posts: 2137; Member since: Jan 06, 2011

well facebook has less than 5,000 employees i believe.. are they to be bashed because they are a great company that hasnt created hundreds of thousands of jobs? i mean i dont think its really that small for a tech company.. google has significantly less than apple also

37. Whateverman

Posts: 3295; Member since: May 17, 2009

Neither Facebook nor Goole has come out with a statement claiming these kinds of numbers either. All he's asking is how they came up with that figure. There's nothing wrong with that, right?

47. Lucas777

Posts: 2137; Member since: Jan 06, 2011

no he stated 514,000 jobs was small for such a company which i dont think is really true-- it depends on the industry… and apple themselves only has like 60,000 jobs-- which i still dont think is very small

49. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

As ubiquitous as Google is with search, maps & navigation, and advertising I would think that Google could claim to support a number much greater than 514K if they wanted to make a grandiose statement like that. Facebook too... How many businesses have Facebook accounts? How many people link their business to their personal page? How much advertising, games, etc are distributed and developed by or for Facebook? "Supported" is a matter of perspective without more information. Technically we all support one another economically in one fashion or another. Just by browsing the internet which supports multiple industries one could claim to "support" nearly anything they want. So, congratulations. Just by clicking and commenting, you've supported millions and millions of people. The only numbers Apple should have released in relation to their claims is the change in numbers of people on their payroll from time A to time B. (And if it isn't too damning, how many jobs were created in place C.)

53. Lucas777

Posts: 2137; Member since: Jan 06, 2011

no i agree that apple only has about 60,000 jobs.. but what im saying is i dont think that is a small number

8. conscious

Posts: 15; Member since: Mar 02, 2012

Remix will have an especially hard time with this one as they have iPad parts manufactured in the US.

48. remixfa

Posts: 14605; Member since: Dec 19, 2008

taco, can you find me linked sources to every part of the ipad that is manufactured in the US?

14. MobileCaseReview

Posts: 242; Member since: Feb 10, 2012

Remix, I love and respect your post, but that was pretty funny lol.

52. remixfa

Posts: 14605; Member since: Dec 19, 2008

it was the smartest thing he's said in a while, i'll give him that. I think he is still mad because he doesnt know how to use google search to back up an opinion though :)

4. andro.

Posts: 1999; Member since: Sep 16, 2011

Apple has become increasing in the spotlight due to its questionable employment and manufacturers policies and as so they are trying to really persuade the public otherwise. As for the pr focusing tactics for the ipad 2$ its the usual techniques to stimulate the ifans thought pattern and a set plan to maximise the milking of ifans,it happens every year,ifans getting psychologically manipulated into a buying frenzy till the apple products are sold out. Its actually good fun to watch as its almost like a discovery channel documentary watching scientists manipulate situations and stimuli on test subjects till a desired outcome is achieved!!!

23. stealthd unregistered

Actually, if anything Apple brought these labor issues into the spotlight, not the other way around. No one cares that Amazon, Microsoft, Motorola, Samsung (yes even Samsung, for lower end models) have their stuff manufactured in China, and no one would care that Apple does either if they didn't become so big and popular.

50. blazee

Posts: 414; Member since: Jan 02, 2012

Apple didn't shine the spotlight on the employment situation. It doesn't even make sense that they would, when apple is the one dictates the salary and the working condition lol And I think you're missing the point, apple is not only more succesfull then any of the business you mentioned but is the most succesfull business in the world. It is an American company and with the profits it brings, it should be very easy for apple to bring back the jobs they created in china back to the states. Also please tell me what kind of jobs and how many of them are outsourced to china by amazon and microsoft.

34. Lucas777

Posts: 2137; Member since: Jan 06, 2011

really? like what do u expect apple to do? "hey guys our employment sucks dont worry we are giving your jobs to china? oh and while ur at it buy an android?" i mean come on… they are a business.. its not necessarily right, but its how things work and honestly.. is there an apple article u dont read? i feel like if apple was so unimportant, you wouldnt read it…

5. clevername

Posts: 1436; Member since: Jul 11, 2008

So apple has helped create or support jobs for one sixth of a percent of our nations workforce. Id like to see what percentage of Americas workforce other American companies in apples league (or rather close to would be more accurate) employ. That would put this in perspective.

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