Apple says it has created or supported 514k jobs in the US

Apple says it has created or supported 514k jobs in the US
You have to hand it to Apple, the exhibitors have barely finished packing up from Mobile World Congress, but the Apple marketing team is already hard at work in shifting the focus to the upcoming iPad 3 announcement. We have suddenly seen new concept videos showing what people wish the iPad would be (even though the iPad 7 probably won't reach the levels shown), not to mention a resurgence in news about the fabled iPad Mini, and also some talk of iPad "shortages" (which assumes a level of demand) before the device is even announced, let alone in stores. We've seen that Apple is now the "Most Admired Company", worth half a trillion dollars, and that in a wonderful marketing coincidence, the App Store is closing in on 25 billion downloads just in time for the iPad 3 launch. 

Apple obviously didn't have a hand in all of those stories, but it is also a company that has never been one to turn down free marketing in the news media. Still, Apple won't leave all of the marketing to the rumor mill, because it still has some repairs to do to its reputation in the wake of the stories about worker conditions in Asia. On that front, Apple has announced that it has had a hand in creating or supporting 514,000 jobs in the USA. 

Many have criticized Apple for having so much of its production in Asia, and this seems to be Apple's response. According to Apple's numbers, the company has created or supported 304,000 jobs in the USA and has supported 214,000 by creating the "iOS app ecosystem". Apple has 47,000 workers internally in the US, which is two-thirds of Apple's worldwide workforce. The company has added 7,800 jobs in 2008, and 19,500 since 2008, which is certainly impressive, and a testament to the success Apple has had recently. Of the 47,000 US workers, just over 27,000 are employed in Apple Stores around the country. 

The trouble is that this leaves 257,000 jobs in the "created/supported" category, which covers everything from engineers to shipping to sales and even health care. So, Apple seems to be adding the people bringing your iPad "to your door" in the supported jobs, as if shipping companies would go out of business without Apple. This "supported" jobs category is far too ambiguous for our tastes, because sure Apple gives health care to its employees, but how many jobs are claimed as being "supported" because of that? We certainly applaud the more transparent information that Apple is putting out, but we would prefer a bit more explanation, because numbers can be skewed a little too easily.

Another amusing thing is that if you go to Apple's Job Creation website and save the image of the USA there, you'll find it named "hero.jpg". We'll assume Apple is referring to the employees, not itself with that name. 

What do you guys think? Is creating/supporting 514,000 jobs in a country of over 300 million something to be proud of? 

source: Apple via BGR



39. remco1975

Posts: 6; Member since: Mar 03, 2012

Look...Apple is a big company that, since it began growing after the first iPod was devolped, has created a lot of high-end jobs in the US. I has also meant a lot to the overall view of American inginuity in the rest of the world. But, in my opinion, this report is an apparent case of damage control after all the negative Foxcon/Apple-news. "Support" is such a wide definition. Has Coca Cola created 30 million jobs in the US because everyone who sells it is counted as "working in support of Coca Cola"? I think not...

36. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

@squallz506 Very true :D

35. belovedson

Posts: 1061; Member since: Nov 30, 2010

apple is a load of shet seriously.

31. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

So, If I buy a Mac online, have it shipped to me, and buy a new copy of Windows to run in Boot Camp, plug it in my house's electrical outlet, download a virus by watching porn, and take it in to get fixed... how many people can I claim I support? What kinda numbers we looking at? Because technically, that's the same rationale in Apple's numbers.

28. jacko1977

Posts: 428; Member since: Feb 11, 2012

i wonder if they underpay them too mmmmmm

27. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

In short Apple is playing with numbers again

29. squallz506

Posts: 1075; Member since: Oct 19, 2011

and Bluesky wins the nailgun! i thought it was hilarious that apple who employs only 47k americans can try and take credit for 500k+ jobs. apple has one heck of a PR team to even try to get away with inflating the actual number of employees tenfold. here is a list of the top 50 american employers: spoiler: apple isnt on the list. the gap even employs 3x more americans than apple does. shame on apple for skewing those numbers so much. lol. i buy cofee from starbucks. does that mean that i support their 115k american workers? nice try apple.

12. conscious

Posts: 15; Member since: Mar 02, 2012

It's going to be a very rough week for the resident fandroid posters. So soon after the iPhone 4S has pushed Apple even more ahead in marketshare we have an iPad release. Apple wins award after award and will break even more sales records with the new iPad. Losers posting from their moms basement will continue hating. Andro, som etc please continue

16. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Are you posting from your moms basement? LOL

30. Whateverman

Posts: 3295; Member since: May 17, 2009

Wow. New guy huh? And making lots of friends already.

40. iamcc

Posts: 1319; Member since: Oct 07, 2011

Hes not new its just taco again with a different name. There is only one person who posts such nonsense in a way that shows you he actually believes what hes saying. Its sad.

43. remixfa

Posts: 14605; Member since: Dec 19, 2008

dude... android is still beating iOS in market share.. Samsung and the sgs2 just won all the awards, not apple... you have no friends at all, do u taco? lol. here's to yet ANOTHER of your accounts being banned.

9. theBankRobber

Posts: 682; Member since: Sep 22, 2011

the numbers are a bit misleading as Apple has added the people bringing your iPad "to your door" in the supported jobs, as if shipping companies would go out of business without Apple. LMAO I didn't know Apple pays for UPS drivers to deliver their product haha Apple again taking credit for something thats not their doing. Last I checked the customer pays for the shipping, NOT APPLE.

11. conscious

Posts: 15; Member since: Mar 02, 2012

Apple does pay for shipping in most cases genius

20. Commentator

Posts: 3723; Member since: Aug 16, 2011

Apple's not claiming to be keeping shipping companies in business, they're just claiming to be supporting them with their own business.

51. blazee

Posts: 414; Member since: Jan 02, 2012

Well what a useless and misleading stat to put out to the public. I also support thousands of jobs just going through my daily routines lol

7. som

Posts: 768; Member since: Nov 10, 2009

Which part of America that Apple built manufacturing plants or those half million jobs are call centers reps. and sale reps. at Apple Stores. At Apple Store I saw sale reps. out number customers.

5. clevername

Posts: 1436; Member since: Jul 11, 2008

So apple has helped create or support jobs for one sixth of a percent of our nations workforce. Id like to see what percentage of Americas workforce other American companies in apples league (or rather close to would be more accurate) employ. That would put this in perspective.

6. andro.

Posts: 1999; Member since: Sep 16, 2011

1/60th is the rough percentage

15. andro.

Posts: 1999; Member since: Sep 16, 2011

Actually scratch that im wrong its 1/600th,Thats what i get for still being awake this late after a long day! Considering the money apple milks 1/600th is very poor

17. clevername

Posts: 1436; Member since: Jul 11, 2008

One 600th of 300 million is correct. But I was saying its 1/6 of 1 percent of 300 million. 1% of 300m = 3m. 500k = 1/6th of 1 % of 3m.

19. Commentator

Posts: 3723; Member since: Aug 16, 2011

The workforce doesn't include everyone who lives in the country. As of a few years ago, the workforce consisted of about 150 million people. The number would therefore be more around 1/300th.

21. conscious

Posts: 15; Member since: Mar 02, 2012

You're dealing with fandroids. They can't think things through that far

44. SleepingOz unregistered

You sound more biased and stupid than the fandroids you're bashing.

54. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

Conscious you dont think , Apple does it for you ( sorry no Free will for you )

4. andro.

Posts: 1999; Member since: Sep 16, 2011

Apple has become increasing in the spotlight due to its questionable employment and manufacturers policies and as so they are trying to really persuade the public otherwise. As for the pr focusing tactics for the ipad 2$ its the usual techniques to stimulate the ifans thought pattern and a set plan to maximise the milking of ifans,it happens every year,ifans getting psychologically manipulated into a buying frenzy till the apple products are sold out. Its actually good fun to watch as its almost like a discovery channel documentary watching scientists manipulate situations and stimuli on test subjects till a desired outcome is achieved!!!

23. stealthd unregistered

Actually, if anything Apple brought these labor issues into the spotlight, not the other way around. No one cares that Amazon, Microsoft, Motorola, Samsung (yes even Samsung, for lower end models) have their stuff manufactured in China, and no one would care that Apple does either if they didn't become so big and popular.

50. blazee

Posts: 414; Member since: Jan 02, 2012

Apple didn't shine the spotlight on the employment situation. It doesn't even make sense that they would, when apple is the one dictates the salary and the working condition lol And I think you're missing the point, apple is not only more succesfull then any of the business you mentioned but is the most succesfull business in the world. It is an American company and with the profits it brings, it should be very easy for apple to bring back the jobs they created in china back to the states. Also please tell me what kind of jobs and how many of them are outsourced to china by amazon and microsoft.

34. Lucas777

Posts: 2137; Member since: Jan 06, 2011

really? like what do u expect apple to do? "hey guys our employment sucks dont worry we are giving your jobs to china? oh and while ur at it buy an android?" i mean come on… they are a business.. its not necessarily right, but its how things work and honestly.. is there an apple article u dont read? i feel like if apple was so unimportant, you wouldnt read it…

2. gallitoking

Posts: 4721; Member since: May 17, 2011

Remix is already googling the comeback

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless