Apple releases three new Apple Watch ads that highlight its still questionable usefulness

Apple releases three new Apple Watch ads that highlight its still questionable usefulness
Do you need a smartwatch? We've been using them ever since they first came out, and we've got to admit that that's hardly the case. At best, a smartwatch is a style piece that can potentially save you from having to whip out your phone once or twice a day. Hardly a big selling point, is it?

But while we have, nevertheless, remained curious as to the future of smartwatches, it's only now that Apple has entered the space with its Watch that we're actually intrigued. The Apple Watch is significantly more functional out of the gate than rival solutions, and its entry onto the market will likely help, not hurt, sales of other makers' smartwatches by raising some much needed awareness for the form factor. To do that, Apple's number one priority right now is convincing everyone that they need a Watch, and that means only one thing: ads.

Three of those debuted on Apple's official YouTube channel, each highlighting one of the three major functions of the Watch – timekeeping, health & fitness, and communication – all of which have a place in our day-to-day comings and goings. Check them out and let us know what you thought – invigorating or bland?

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26 Comments

1. Zylam

Posts: 1817; Member since: Oct 20, 2010

Those ads were awesome, too bad its designed for girls more than guys. I'll wait for the round version.

2. dorianb

Posts: 617; Member since: Oct 24, 2012

The smartwatch at present would literally need to be able to kill the smartphone to be a viable product.

9. Iodine

Posts: 1493; Member since: Jun 19, 2014

The problem is that a watch is not a smartphone, and it's not meant to replace the smartphone. Just like iPad and a Mac.

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You are wrong. Let me fix what you said: The problem is "this is" a watch and not a smartphone, and it's not meant you replace the smartphone. Now factually their is a wearable that could replace a smartphone, the Gear S. How? To start, it is a phone, it has it's own phone number an uses its own SIM. Next it has a web browser, and the display is big enough to do some light browsing. It has builtin GPS, WiFi, UV and more. For someone who has a flip phone or a feature phone, the Gear S could replace those. It can replace a smartphone, if you dont need extended capabilities. There is nothing a smartphone can do that my Gear S can't. I can install apps and games, I just can't play the fancier ones and I dont expect it too because that si not its design. But I sure get more than the Apple Watch offers Keep justifying this useless piece o junk all you want. Its not even as good as a FitBit. What those ads showed me is that, its a $349 alarm clock and that's about it. The health features are nice, but they dotn go beyond what other health wearables offers. All it has is looks. Whic is exactly what it is. The Appel Watch is a piece of jewelry first and a watch second. Its not even "smart" why? Because with the exception of the health features, none of its features work indeoendant of your phone. If you set a calendar event and leave your phone at home, it will not appear on the watch because you phone needs to send that info to the watch. My gear S has its own Calendar, its own S-Voice whose database is on the device. So if I need directions or ask a question, it finds thinsg fast becaus the database is on the device. I wont miss a call, a text or an application noification as long as I can install hat app on the Gear. I don't care about Facebook and Twitter. But appointments, alarms and phone calls are all independent of having a phone. Can the Appel Watch do those? No. Please justify $349 vs 299 and my device is also IP67 certified for 30 mins in water whiel the Apple watch can only handle a splash. What happens when you sweat? From experience with my original Gear? Sweat will damage the internals and render it useless which is already is anyways.

19. TBomb

Posts: 1551; Member since: Dec 28, 2012

You all are fighting on the same side... Don't get up in arms with each other over anything. You all agree that this watch (and *most* other watches) are worthless because they can't function without a phone paired with them at all times. We don't know the future of wearables yet. Maybe there is none and these watches and everything else will be held to a luxurious accessory item.

20. darkkjedii

Posts: 31269; Member since: Feb 05, 2011

Iodine, why did you get him started lol? I doubt anyone took the time to read his post, but dude cmon man lol.

22. TheWeasel

Posts: 403; Member since: Dec 26, 2014

The problem is not, I believe, that the Apple Watch in itself "sucks". I believe the resentment of many people comes partly from the fact that a great many people will say, and have said that it is the best smartwatch available and that it cannot be matched, much like many Apple products before it. They will, as with other Apple products, put it high on a pedestal, on another level, so to speak, and insist that it cannot be beat. And that is, in a way, unfair to anyone trying to prove otherwise with their own preference. Many Apple fans will simply refuse to recognize that any Android (or whatever other OS) product could match or even surpass their Apple product. This makes it very irritating to discuss or even debate with them, and this irritation and resentment is directed back towards Apple and their fans. In addition, many could feel that Apple's success is somewhat unfair, since they sometimes do relatively little work compared to their competition, yet they enjoy the most and the easiest success. All of these factors, and more, could lead to quite a bit of resentment, and in many cases results in something of a personal vendetta against Apple and/or their fans. Of course, there are always many who hate just for the sake of hating, and trolls who will intentionally say inflammatory things. However, it could be recognized that many have somewhat valid reasons for criticism, which should always be given in a polite and intelligent manner, by the way. I would also like to mention that all of these things can and do happen with Android fans as well, there are good and terrible fans on any side. TL;DR Not everyone who criticizes is a hater or troll, there are people who criticize for legitimate reasons. There are good and bad fans of either side.

26. dorianb

Posts: 617; Member since: Oct 24, 2012

I tried to read it all & got lost. I think he went way beyond the very simple point I was making. My point being is at present the smartwatch (all of them) will end up like the tablet. Hot for a few years, then it will cool on people. Very quickly. I'm not trying to dismiss tablets, but realistically the one I have is better than my phone in very limited instances.

3. gaming64 unregistered

Yup boys. Like in these videos, we'll be seeing people using their Apple Watch everyday.

14. ibend

Posts: 6747; Member since: Sep 30, 2014

and you dont need to open application, its always automatically displayed whenever you need.. and it never run out of battery.. just like real life..

25. _moboy

Posts: 62; Member since: Feb 09, 2015

Re-read your last point.

4. TBomb

Posts: 1551; Member since: Dec 28, 2012

Disclaimer: The following is my OPINIOIN. First, if you're wearing an ApplWatch (or any smartwatch for that matter) while playing rugby, you don't deserve to have the watch to start. Second, half of the commercials weren't people even paying attention to their watches. They were just sitting on the wrist while they did other things. Third, I don't like smartwatches as a whole and see very little use or practicality behind them. Fourth, the commercials weren't horrible though. I liked the music.

5. vincelongman

Posts: 5718; Member since: Feb 10, 2013

I had my watch on while playing rugby back in highschool But then again I and didn't wear it for actual games and trainings, I kept it on during casual lunch time games though And my watch was only worth $50-100, already full of scratches (plastic and brushed stainless steel)

17. TBomb

Posts: 1551; Member since: Dec 28, 2012

See I have a fitbit charge... I get incentives from work if i wear it and meet certain goals each day, but i wouldn't be wearing it if it werent for that. Even with the incentives I wouldnt wear this simple $100 fitbit out in a game/practice.

6. Veigald

Posts: 290; Member since: Jan 13, 2012

What a competely useless, overhyped product. If this is Apple being innovative, it's going downhilll from now on.

7. gaming64 unregistered

Meanwhile, Apple is enjoying Apple Watch sales in France. http://appleinsider.com/articles/15/04/24/apple-watch-launch-in-paris-greeted-with-long-line-at-colette Sorry but its going uphill.

11. tedkord

Posts: 17397; Member since: Jun 17, 2009

Two words: Pet. Rock.

13. soldier820

Posts: 115; Member since: Jan 27, 2015

as much as i wold like to agree with you, deep down you know ignorant people are going to spend an arm and a leg for this garbage product.

8. paulislegend

Posts: 42; Member since: Mar 15, 2012

I'm going to get it so I know when to stand up

10. Rorschach

Posts: 83; Member since: Apr 26, 2013

It's not yet made to replace cell phones, it's made to work with them to make you reach for your cell less often. The Apple Watch is not a necessity, it's a luxury item so not an immediate requirement. Eventually wearables will replace cell phones but they're all relatively new products and need more time to fully mature.

12. tedkord

Posts: 17397; Member since: Jun 17, 2009

Not any time soon. People are using their phone as media devices, and a watch just isn't going to cut it for that. I use my smartphone to steam Netflix and Amazon Prime.

16. TBomb

Posts: 1551; Member since: Dec 28, 2012

unless they can somehow get the little screen to project bigger than it actually is... projector, holgram, etc but idk when that'll actually be the mainstream thing to do. until then, I agree with you

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

False. The Gear S can replace a cellphone, because it is a cellphone. Its actually smart because none if its internal features require a phone to setup. It could replace a smartphone for short period when you simply don't need one. Example. The Gear S supports the use of wireless headphones. So when I go ride my bike, I can leave my heavy ass smartphone at home. Since the Gear S has its own SIM, I don't miss a call, I don't miss a text, it has GPS and WiFI and has a UV sensor, while the Apple Watch has none of those. S-Health does all the same things as the Apple Watch as well. People just have money to waste. I wasted my money on the original Gear. The problem with the Apple Watch is, wearable were available 2 year prior to this option. Apple could have don't better because the rest already did a bang-up job. At least Samsung learned fast and made the Gear S.

23. AlbertAribe

Posts: 168; Member since: Jun 21, 2014

It is possible to install apps like WhatsApp, WeChat, FB messenger on Samsung Gear S?

21. nctx77

Posts: 2540; Member since: Sep 03, 2013

I like how all these questions were barly ask when other smart watches came out. Especially the galaxy gear line up and the moto 360. All they said was that the product category was young and needed time to mature. Now with the Apple watch it's, does it change your life? Do we need it? Blah blah blah! Gotta love these journalist.

24. Taters

Posts: 6474; Member since: Jan 28, 2013

Man how is that thing selling? Is there no hope for humanity anymore?

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