TV ad for the Apple iPhone XS and iPhone XS Max tells you everything you need to know about the pair

Has it already been two days since Apple introduced the 2018 iPhones and the Apple Watch Series 4? With pre-orders for the iPhone XR and its 6.1-inch LCD display delayed until October 19th, today we saw pre-orders start for the iPhone XS and iPhone XS Max. Just in case you don't know that much about these two new iOS powered handsets, Apple has released a new 60-second television commercial that will get you up to speed.

While the ad says "Welcome to the big screens," the truth is that the iPhone XS carries the same sized display (5.8-inches) found on last year's iPhone X. On the other hand, the iPhone XS Max, at 6.5-inches, has the largest screen ever seen on an iPhone (now imagine Jony Ive reciting that line). The glass employed in front and back is the most durable employed on any smartphone (now imagine Jony Ive reciting THAT line).

The ad makes note of the new Gold color option for the 2018 models, although as of this afternoon, Gold was underperforming the two other color choices in the U.S. Face ID is quicker, and the dual cameras on back are smarter with Depth Control. This new feature allows users to change the depth of field on a photo after it has been processed. In other words, it allows the user to sharpen up the background on a photo shot in Portrait Mode, or it can be made blurrier. The new iPhones produce the highest-quality video on a smartphone says Apple (and you can hear Jony Ive saying the same thing in your head, if you let him in). According to the company, the A12 Bionic chipset powering both handsets is the fastest and most powerful to be found in any phone.

You'll probably see this spot running all over NFL broadcasts this weekend. By why wait? You can check it out now by clicking on the video at the top of this article.

Related phones

iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2659 mAh(20h talk time)
iPhone XS Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 3179 mAh(25h talk time)



2. slim3bdo

Posts: 186; Member since: Jun 05, 2017

And I was mistakenly thinking that phonearena is the place where you can know all about the new iPhones , like which are the one which has most battery life , which color sold more , which storge is shipping fastest , how it's camera is the best around , how it's Prosser is the best , how great it is , how beautiful it's , how you cant live without it , how you must read an article about an iPhone and its majestic (old) powers every 2 hours , how you must buy an iPhone in the poles you make and not adding a none choice or better ; I'm sick of this old same over priced like hell , ugly looking , featureless , boring , full of bugs , slow in real life phone CHOICE . And I wonder where did come the thought about this site being iphoneatena .

3. RoyalMike unregistered

Impressive ad

4. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Very very slick ad

5. CableTelcontar

Posts: 95; Member since: Nov 19, 2014

Hang on. You mean with all the apple loving PA hasn't been able to get one for a hands on review?

7. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Probably not invited to apple event. (They should try harder praising Apple). Maybe they'll do hands on review with display unit on Apple Store.

9. CableTelcontar

Posts: 95; Member since: Nov 19, 2014

Kinda how they didn't get a preview iPhone x and had to wait like the rest of us mortals to get one to review.

8. jroshan5 unregistered

nice ad but ridiculous price....Apple.... not for me this time

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