Apple projected to make $200 profit on every iPad Pro sold

Apple projected to make $200 profit on every iPad Pro sold
Throughout the lifetime of the rumors, the expectations surrounding the iPad Pro have been quite high, and although the general consensus is that Apple has released nice hardware, the questions around who might realistically want to buy the device have caused launch quarter sales projections to drop by half.

Before the iPad Pro was revealed to the world, sales projections were around 4.5 and 5 million units in the device's first quarter on the market, but have since dropped to the 2.5 to 3 million range. Even so, RBC Capital Markets is estimating that Apple will earn $200 profit on every iPad Pro sold. With RBC projecting closer to the 3 million units sold range, that means $600 million in profit on $2.4 billion in revenue. 

We're not quite sure why other sources are trying to compare Apple's 2015 holiday quarter projections to Microsoft's Q4, which happens from May to July. But, for proper comparison, Microsoft reported $1.1 billion in Surface revenue for the 2014 holiday quarter (fiscal Q2 based on Microsoft's calendar). Obviously, quite a bit more sales for Apple expected, but we wouldn't be surprised to see Surface numbers bump up this holiday season as well. 

Related phones

iPad Pro
  • Display 12.9 inches
    2732 x 2048 pixels
  • Camera 8 MP (Single camera)
    1.2 MP front
  • Hardware Apple A9X, 4GB RAM
  • Storage 128GB,
  • Battery 10307 mAh
  • OS iOS 12.x



27. vliang86

Posts: 337; Member since: Oct 05, 2015

I'm an Apple Fan, but I would choose to have a Surface Pro 4 over iPad Pro any day...

26. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

One thing I did like about Microsoft's release of the Surface and their other products is, they didn't try to go overboard criticizing any competition. The guy from the Surface group made a few points that were simply common sense. Like releasing a pencil with no eraser. But when he compared the Surface to the Mac Air and Pro models, He stated they are very good high quality machines. In fact I recall Microsoft once made the largest order of Macs just a few years ago. But his rule was simple. He wasnt going to compare the Surface Pro to any ARM based tablet because as he said "they simply aren;t even in the same league". No ARM device, I dont care what OS it runs will ever be as powerful and equally as flexible as a device running Windows. No matetr what category its in. MS proved that Windows on ARM, shows exactly how limited software has to be for it to even work. I tried a Surface 2 with WOA and that was the most terrible experience. I knew it couldnt run x86 apps, but with the lame dev support it made it even worse. But since then Windows applications that dont require the desktop have gotten better. Some folks like YouTube still wont make a app for it but hey, the browser always works. But the iPad pro after trying it, was a pleasing experience no matter how limitd it is. Apple just didnt do enough to secure the device based on what it costs. If you are going to pay as much or more for it vs a PC, it should have more PC-Like capabilities and the fact it has nothing more than what the iPad Air 2 offers other than size, makes it a no go. If they sell even 1M of them all 1M of those people are ignorant, even if I was one of them who bought one. When I called VZW to disconnect my NotePro after selling it, she tried to get me to activate the number on the iPad Pro or the Galaxy Tab S2. I was like no. I wont ever buy another ARM based tablet for myself.

24. javy108

Posts: 1004; Member since: Jul 27, 2014

Well I dont think iPad pro will sell as hot cakes as long as the Surface Pro is available and more powerfull.

33. Unordinary unregistered

They said that about the iPhone 6Plus with the Note series, LOL.

22. Unordinary unregistered

Lauging at all the zombies on this website who devote their lives to mocking Apple lol xD Pathetic x'D

23. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

While Apple keeps doing its thing, raking in billions. Those zombies need their green thumbs to make themselves feel relevant.

31. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You posting here sooooooooo that you can feel relevant? Because you dont have to be here right? I think most people are here to only provide their opinion. That means they may not always agree with yours. It doesn't make you better because you "think" your opinion is better than anyone else. You're not any better than anyone here even when you are right. You are no better than anyone else. After all you're here posting your snub nose at everyone else. You post makes you sound liek you think you're better than someone, when you do exactly what everyone else does. You name call, you attack products you dont like for whatever reason and more, just like everyone else. So I guess that makes you in your own words, one of "those zombies who needs their green thumbs to make themselves feel relevant". Yes lots of people here mock Apple. They should be mocked and so should some other OEM's. When you have all this money and you release something like an iPad Pro, then you frikkin deserve to be mocked. When you bash another OEM about their product and you release a brand new product that doesn't even do anything better than theirs or even your own, YOU DESERVE TO BE MOCKED. When you have all this money, and you release a product like the Apple Watch when you had 3 years to watch other and you release something less than what we had already, YOU DESERVED TO BE MOCKED.

32. Unordinary unregistered

The irony in your post though. All these zombies, including YOURSELF, have the "my way or the highway" mentality. You guys can not stand Apple, so what do you do? Spend countless hours and days making asinine, arrogant, ignorant, foolish posts seeking nothing but green thumbs from other people you KNOW will green thumb you. Look at yourself. Look how pathetic you look lol.

35. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

Post of the day honors are yours sir. He knew I wouldn't respond to his stupidity.

37. Plume-Veil

Posts: 174; Member since: Nov 19, 2015

The stupid is you not him. He gave so many reasons to why, while you think people care about green thumbs. You actually care them most, because you now you are hated and not welcomed, because you are an iFan.

45. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

He responded with his own stupidity. But he is entitled to his opinion. You have every right to agree even if he is wrong.

39. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

I can't make out post 37, please decipher it for me lol.

46. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You mean like you are doing? Here is the sifference. I don't give stupid one liners. I try to give an objective opinion as to why u may not like something Apple does. Just because you love everything Apple does, doesn't mean I have too. In my post above in stated that I had a Note Pro which did more than this iPad Pro and yet I found the Note Pro to be useless and I sold it for something better, even taking a lose. At least unlike you and other, I'm not a hypocrite. I don't have a my way or highway mentality. Because see I can respect any opinion whether I agree or not. But just because in respect your opinion, doesn't mean I can't think it's not stupid. You know I might have some stupid opinions about Apple per se, but it's funny how even many Apple fans have those same opinions. So I must not be too stupid. Many Ifans are saying the iPad Pro is garbage. Are they wrong? How many times have Apple mocked other stuff and call it stupid? Need examples? No one needs a stykus, no throw that away. No one is going to buy those 7 inch tablets because 10" is the perfect size and they will all go back to making bigger tablets. No one is going to buy those hummer phones. Microsoft is trying to hard to make a device that isn't good at being a pc or a tablet. So Apple tends to act very asinine, arrogant, ignorsnt, foolish and more and yet you give them green thumb by constantly buying their stuff. Dude let me be frank, I could give 2 frikkin f**ks if I get one green thumb. I don't go back and see how many likes I may get. I don't need to be told when I am right. Because everything I have ever said about Aplle, I've said of others too like Samsung especially. Example? I bashed them for removing sdcards and not replacing it with more storage. I basted them for charging for more storage when they make there own which costs them nothing more to offer more. I blasted them for adding to many features to phones and making them run slow. I based them for many things. I bashed them over the first Gear device. I've bashed them about am NY things including charming to much for the Edge models. I based fans of Apple who bashed the edge models saying they costs to much when the curved glass does nothing. It adds beauty which I recall the hypocrites was quite okay with when they felt Apple.had the most beautiful device. Now that they don't amongst other things we have and you all dont, then you wanna bash people like me because I speak out. Other people I know will green thumb me? Like who? Have no idea who thumbs up anybposts. Just like people who agree with you will do the same. But you know who loves you. DARK loves you because he is to cowardly to say anything in his defense. You did it for him. You guys roommates on PA now? Got each other back? I've never said anything about Apple that wasn't true. Of I did..SHHOW ME..or STFU!

49. Unordinary unregistered

I stopped reading after your first mini-paragraph. Lol. Jesus you put way too much time into a community who just laughs at you.

38. Plume-Veil

Posts: 174; Member since: Nov 19, 2015

Apple is ripping us more like. It's not ripping or nor will I buy or fund them.

48. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

It's the same for both sides, there are also a lot of zombies who devote their lives to mocking Android.

21. cripton805

Posts: 1485; Member since: Mar 18, 2012

Surface >>>>>>>> iPad No comparison.

15. j2001m

Posts: 3061; Member since: Apr 28, 2014

Ms pro 4 basic model, never makes $200 per products, they only make cash I be thinking on the upgraded spec vers at the hi end range I be thinking Apple makes more than $200 on the bigger 128mb ver of the iPad pro

18. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

With Apple, you do not get more, you just pay more.

14. keithtae

Posts: 564; Member since: Mar 25, 2015

IPad pro? Just an oversized tablet with the same thing in it. Also, made by a greedy company.

12. Martineverest

Posts: 521; Member since: Oct 27, 2015


8. Zomer

Posts: 361; Member since: May 31, 2013

Hahahahahah iPad Pro components don't cost $600, f**king joke.

5. xfire99

Posts: 1207; Member since: Mar 14, 2012

200US profit is just to little for Apple. Doubt ipad pros components cost 600 bucks. Must be some miscalculations here. :p

44. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

But if you sell 1M of them , that's $200M in free money.

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Only $200 profit? Wow Apple, why not $400+ like you do for the iphones?

7. kkmkk

Posts: 699; Member since: May 06, 2013

actually they do 500$ to 600$ on the 128gb model

25. pt020

Posts: 192; Member since: Apr 08, 2014

on the 128GB it is more like 800$

13. janno

Posts: 144; Member since: Aug 19, 2014

They would get $4 profit if they used an Intel Core M, like other OEMs. Intel is overcharging OEMs on its chips through the nose.

16. guest

Posts: 372; Member since: Jun 13, 2012

But at least people would buy it and find it useful.

17. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

At least, Intel's Skylake Core i7 is a gazillion times more powerful than Apple's A9. So it's demanding price is well worth it. Heck, Microsoft makes more than $4 profit from thier Surface PROs.

* Some comments have been hidden, because they don't meet the discussions rules.

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