Apple poaches Amazon's search and navigation chief to run the Siri crew

Apple poaches Amazon's search and navigation chief to run the Siri crew
Apple has bagged the Amazon search and navigation chief, William Stasior, who previously also worked for AltaVista, as the new head of Siri. The natural language voice assistant is still in beta, and Apple apparently has much deeper plans for it than what it is now.

Siri can be found on the iPhone 5 and 4S, the 5th gen iPod touch, and the new iPad. Our own survey a while ago showed that it is not widely used on people's iPhones, since a lot of the questions thrown towards it end up with a web search, and after the initial excitement the actual usage has apparently subsided.

With the hiring of William Stasior from Amazon, Apple is replacing Adam Cheyer and Dag Kittlaus, who are now out of the crew that is developing Siri. Bill Stasior holds a PhD from MIT, and has a really cool binary image of himself on his blog, as you can see in the thumb.

FEATURED VIDEO

2 Comments

1. sheik

Posts: 249; Member since: Sep 12, 2012

Whoever they may hire, But Google Voice will beat the Siri at any given day. Apple's Voice assistant is no match for google's knowledge graph...

2. MeoCao unregistered

Apple has admitted that Siri is a failure and needs an outside help. I think they would love to hire some1 from Google but they obviously can't.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.