has wanted to do, although such a plan is somewhat flawed because of how few Apple Stores there are. Second, the trade-in program would help to lure customers into Apple Stores in general, which opens the door to plenty of other purchases.During Apple's last earnings call, CEO Tim Cook didn't rule out the strategy, saying he was "not opposed" to a trade-in program. The program would have two major benefits to Apple. First, it would help to boost iPhone sales in Apple Stores, which is something that Tim Cook
It's unclear exactly when the program would start, but with the new iPhones expected to be announced on September 10th and launched on September 20th, it seems reasonable that the program would begin once the new devices are on the store shelves.