Apple allegedly preparing "an army of new products" this fall

Cook organized the meeting in an attempt to boost iPhone sales through Apple Stores. While Apple’s iconic modern glass-decorated stores are extremely efficient in selling MacBooks and iPads, they only sell around 20% of the total number of iPhones sold. The remaining majority of iPhone sales happens via carriers and other channels.
Interestingly, we are already seeing the first fruits of that effort in Apple’s just launched Back to School promo campaign offering a $50 gift card towards iPhone purchases for students. The other element of Apple’s strategy to raise awareness about Apple Stores as the best place to buy an iPhone is a trade-in program that is set to launch in the near future. It could also include incentives towards a new iPhone purchase for those that come in store with a damaged handset.
Cook also spoke about how hugely important iOS is to the company’s future. But the most important piece of news here is the fact that Apple is all ready to ship a brand new selection of iPhone, iPad and Macs this fall. Exciting, isn’t it?
source: 9to5Mac