Apple allegedly preparing "an army of new products" this fall

Apple allegedly preparing
Apple is allegedly preparing “an army of new products this fall.” Chief executive Tim Cook met with Store Leaders to discuss a number of issues and left them confident in the strength of Apple’s upcoming fall lineup.

Cook organized the meeting in an attempt to boost iPhone sales through Apple Stores. While Apple’s iconic modern glass-decorated stores are extremely efficient in selling MacBooks and iPads, they only sell around 20% of the total number of iPhones sold. The remaining majority of iPhone sales happens via carriers and other channels.

Apple however wants to change this as it considers the iPhone an important gateway into the company’s other products as people who buy it are more likely to buy other Apple devices as well.

Interestingly, we are already seeing the first fruits of that effort in Apple’s just launched Back to School promo campaign offering a $50 gift card towards iPhone purchases for students. The other element of Apple’s strategy to raise awareness about Apple Stores as the best place to buy an iPhone is a trade-in program that is set to launch in the near future. It could also include incentives towards a new iPhone purchase for those that come in store with a damaged handset.

Another topic that Tim Cook discussed with Apple Store Leaders was allegedly a rumor that carrier stores provide incentives to employees to sell devices other than the iPhone. Since Apple cannot do much about this, it is instead concentrating more efforts on selling devices in its own stores.

Cook also spoke about how hugely important iOS is to the company’s future. But the most important piece of news here is the fact that Apple is all ready to ship a brand new selection of iPhone, iPad and Macs this fall. Exciting, isn’t it?

source: 9to5Mac



1. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

having the old rainbow apple behind him is a bad sign

27. Mxyzptlk unregistered

Means there's a pot of gold at the end.

33. buccob

Posts: 2968; Member since: Jun 19, 2012

Means there's just pot at the end... no gold

66. anywherehome

Posts: 971; Member since: Dec 13, 2011

no no, just expect some old, stolen products already been on the market 10 years with so poor security as usual, patented and suing! :)

74. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I actually do like the rainbow logo, that when I use the Apple IIe when I was a toddler. Bring back memory. Karataka.

9. wando77

Posts: 1168; Member since: Aug 23, 2012

Good luck Tim as I have also seen many people switching to galaxy phones. I think they take one look at a 5" screen and see how good it is for browsing, playing games, watching films and viewing photos

61. stealthd unregistered

Yeah...they don't. A lot of people like the S3, a lot don't. The S4 sold a lot slower than the iPhone 5. I work in a wireless store I get a lot of people saying the the S3/4 is too big for a phone (never mind the Notes).

69. galanoth

Posts: 428; Member since: Nov 26, 2011

How do people not like the S4 over the S3. The overall chassis footprint is smaller on the S4. But get a larger screen size. Win win.

79. Googler

Posts: 813; Member since: Jun 10, 2013

Strange, the S4 is roughly the same size, just bigger screen. You sure you don't work in an Apple store?

11. amiaq

Posts: 509; Member since: Jun 30, 2012

Thanks Apple,my mom and dad will be very delightful with this announcement. My grandparents might be interested as well.

44. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

So will I, and most of the young adults I transport daily.

45. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Last I checked dollars are green, no matter who's spending them. Dumb insults are dumb insults, no matter who types them. Hmmmm

12. ilia1986 unregistered

I'm sorry but 3 products don't make an army.

18. Potato.

Posts: 607; Member since: Jun 14, 2013

It does..

34. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

3's a crowd!

43. momonm1

Posts: 23; Member since: May 30, 2011

actually no need an army..., even 1 iPhone and 1 iPad per year is enough to outsell any combined android devices from samsung and other brands...

63. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

Typical iSheep, but facts don't lie. 2013 Q1 sales: Apple: 56.9 Million units ( iPhones 37.4M + iPads 19.5M ) Samsung: 79.5 Million units ( Smartphones 70.7M + Tablets 8.8M )

75. momonm1

Posts: 23; Member since: May 30, 2011

great data... ok how about flagship device to another... lets say iphone 4s and S3???

77. AngusNG12345

Posts: 37; Member since: Jul 19, 2011

samsung sell plenty of phones... maybe try compare the sales of 4s to S3, and 5 to S4?

48. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

3 products selling 100,000,000 units = army. And you'll be buying all 3 secret apple fan. You love apple, but are afraid to say so cuz u fear the android nation backlash, and u know it.

67. ilia1986 unregistered

The only way anyone can cause me to buy an Apple product is for Android somehow magically disappear. Not gonna happen. Ever.

68. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Stop your fibbing. I'm not new to this site? I know the real.

80. Googler

Posts: 813; Member since: Jun 10, 2013

Shhhh, it's an "army of one."

13. FlushGordon unregistered

Lovin' that million dollar smile

14. FlushGordon unregistered

Probably preparing for "an army of new lawsuits" this fall. Come on....

21. scriptwriter

Posts: 396; Member since: Nov 13, 2012

So it will be: a new iphone a cheap iphone a new ipad a new ipad mini a mac book the i-watch (if they get the trademark for it) and maybe some other product that we dont yet know about. Since when did an army comprise of 7?

24. ianbbaa

Posts: 332; Member since: Mar 20, 2013 forgot iPod...which is an obsolete device in these days...

64. flamencoguy

Posts: 107; Member since: Aug 04, 2012

they count colors as different products

65. downphoenix

Posts: 3165; Member since: Jun 19, 2010

its being made by an army of Foxconn workers, so maybe that counts?

30. ronalgps0

Posts: 8; Member since: Jun 22, 2013

Did Apple. Invented the smartphone? Wtf. I admit Apple. Make a iPhone to got famous cuz of nice apps but there waren smartphone already out there + this was a matter time to people could really appreciate a smartphone the way to touch screen apple used was a of the principal features to people love. But sad not everybody knows what really innovation is.

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