Apple

Apple allegedly preparing "an army of new products" this fall

posted by Victor H.

Jul 04, 2013, 5:26 AM

Apple allegedly preparing "an army of new products" this fall

Apple is allegedly preparing “an army of new products this fall.” Chief executive Tim Cook met with Store Leaders to discuss a number of issues and left them confident in the strength of Apple’s upcoming fall lineup.

Cook organized the meeting in an attempt to boost iPhone sales through Apple Stores. While Apple’s iconic modern glass-decorated stores are extremely efficient in selling MacBooks and iPads, they only sell around 20% of the total number of iPhones sold. The remaining majority of iPhone sales happens via carriers and other channels.

Apple however wants to change this as it considers the iPhone an important gateway into the company’s other products as people who buy it are more likely to buy other Apple devices as well.

Interestingly, we are already seeing the first fruits of that effort in Apple’s just launched Back to School promo campaign offering a $50 gift card towards iPhone purchases for students. The other element of Apple’s strategy to raise awareness about Apple Stores as the best place to buy an iPhone is a trade-in program that is set to launch in the near future. It could also include incentives towards a new iPhone purchase for those that come in store with a damaged handset.

Another topic that Tim Cook discussed with Apple Store Leaders was allegedly a rumor that carrier stores provide incentives to employees to sell devices other than the iPhone. Since Apple cannot do much about this, it is instead concentrating more efforts on selling devices in its own stores.

Cook also spoke about how hugely important iOS is to the company’s future. But the most important piece of news here is the fact that Apple is all ready to ship a brand new selection of iPhone, iPad and Macs this fall. Exciting, isn’t it?

source: 9to5Mac

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80 Comments

83. djkhalid

Posts: 156; Member since: Jul 01, 2013

screw apple

posted on Jul 07, 2013, 10:04 AM 0

82. rabidhunter

Posts: 90; Member since: Jul 05, 2013

Apple: We just slap a higher number or an s after the number and call it innovation. Apple: litigation is our innovation.

posted on Jul 05, 2013, 3:34 PM 0

78. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

So let's see face to face, Android's brigade vs Apple's army. Who wins? Obviously 'Consumer...'. :)

posted on Jul 05, 2013, 7:19 AM 0

76. hms2407

Posts: 94; Member since: Apr 25, 2013

Thb I don't Apple at all but releasing a mid range smartphone will be great and I'll buy it as a secondary device

posted on Jul 05, 2013, 4:49 AM 0

72. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

exciting?! hahah ok...

posted on Jul 04, 2013, 5:21 PM 0

60. Baseballer

Posts: 132; Member since: Dec 07, 2011

Woah. What happened to the supposed 57 comments?

posted on Jul 04, 2013, 11:46 AM 0

71. Ohrules

Posts: 327; Member since: Jun 11, 2012

see the small note at the end if the comments? * Some comments have been hidden, because they don't meet the discussions rules.

posted on Jul 04, 2013, 3:27 PM 1

59. TROLL

Posts: 4851; Member since: Apr 13, 2012

What a joke all the posts have been deleted.... Before it use to say "dosen't meet discussion rules" then you would click on it read what other users have said. But now others have missed out what posters have wrote. What a joke....®

posted on Jul 04, 2013, 10:53 AM 1

40. momonm1

Posts: 23; Member since: May 30, 2011

Cant wait for the next iPhone(5S or 6)!!! Put more Android Devices this year to outsell this new iPhone... if you can... hehehe...

posted on Jul 04, 2013, 8:27 AM 0

81. Caralho

Posts: 119; Member since: Jun 18, 2012

Actually, the iPhone 5's sales have been dismal so far. I'm in the industry, and things don't bode well for Apple...

posted on Jul 05, 2013, 1:06 PM 0

36. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Can't wait to see apple fall lineup. Should be some goodies to buy.

posted on Jul 04, 2013, 8:24 AM 2

30. ronalgps0

Posts: 8; Member since: Jun 22, 2013

Did Apple. Invented the smartphone? Wtf. I admit Apple. Make a iPhone to got famous cuz of nice apps but there waren smartphone already out there + this was a matter time to people could really appreciate a smartphone the way to touch screen apple used was a of the principal features to people love. But sad not everybody knows what really innovation is.

posted on Jul 04, 2013, 7:42 AM 0

38. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Dude no disrespect, but if English isn't you're native language, you should have someone help you with your posts that can type it correctly.

posted on Jul 04, 2013, 8:26 AM 4

57. Potato.

Posts: 607; Member since: Jun 14, 2013

Loooooooooooooool

posted on Jul 04, 2013, 9:15 AM 3

58. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Man potato, that post was a headache to read

posted on Jul 04, 2013, 9:55 AM 2

70. Potato.

Posts: 607; Member since: Jun 14, 2013

Really! I recommend him to eat potatoes for better grammar.

posted on Jul 04, 2013, 3:09 PM 0

62. kozza3

Posts: 778; Member since: Oct 17, 2012

you troll are actually

posted on Jul 04, 2013, 12:03 PM 1

73. TROLL

Posts: 4851; Member since: Apr 13, 2012

You Troll®

posted on Jul 04, 2013, 9:02 PM 0

21. scriptwriter

Posts: 396; Member since: Nov 13, 2012

So it will be: a new iphone a cheap iphone a new ipad a new ipad mini a mac book the i-watch (if they get the trademark for it) and maybe some other product that we dont yet know about. Since when did an army comprise of 7?