Apple marketing head Phil Schiller explains why iPhone 5 has no NFC or wireless charging, but a new connector

Apple marketing head Phil Schiller explains why iPhone 5 has no NFC or wireless charging, but a new connector
The Apple iPhone 5 is here and it brings little surprises except for a possibly much more capable processor than expected. And that’s not a small thing, but with all the leaks many hoped that the new iPhone will come with a secret exciting features to bring morals higher.

After all devices like the Samsung Galaxy S III and the Nokia Lumia 920 come with “cool” features like NFC and wireless charging. Apple has considered adding those, but decided against both. Instead, it went with a new 8-pin Lightning connector, replacing the old and big 30-pin connector.

Why? Apple’s marketing chief Phil Schiller explained by simply saying that it’s not clear that NFC is the solution to any current problem. NFC standing for near-field communications is a technology best known for allowing payments from your mobile, but also other things like easier pairing with accessories.

The Passbook app in iOS 6 was seen as a perfect fit for NFC, but Schiller noted it works great without the chip. “Passbook does the kinds of things customers need today,” Schiller explained.

Wireless charging might sound cool at first, but you still need to plug in the surface where you’d be wirelessly charging, so Apple’s mareting head explained that the benefits of that are also not very clear after all. USB on the other hand is much more versatile and ubiquitous - it’s everywhere from planes to wall chargers.

“Having to create another device you have to plug into the wall is actually, for most situations, more complicated,” Schiller said.

Finally, the new Lightning connector comes from necessity. It wouldn’t have been possible to build the thin and light iPhone 5 with the old connector. At the same time, don’t expect a change in standards anytime soon.

“This is the new connector for many years to come,” Schiller said.

Overall, this shows Apple’s long commitment to thinner and lighter devices, something that should continue in future iPhones and possible the iPad.

source: AllThingsD

Related phones

iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)

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49 Comments

1. protozeloz

Posts: 5396; Member since: Sep 16, 2010

well, NFC will make charging easier than a cable plus with no contact with a cable it ensures your device wont have its charging adapter worn off, just saying

8. ahmed_ali_yossef2010

Posts: 164; Member since: Jul 26, 2012

i feel like he is saying hit your head on a wall

12. metalpoet unregistered

This is their answer to not being innovative? No NFC even though everyone else is doing it? no wireless charging? some new stupid connector instead of making everyone happy and using the micro usb?!?! F*** YOU APPLE!

15. gallitoking

Posts: 4721; Member since: May 17, 2011

no one in my work (200 employess) use NFC

37. nak1017

Posts: 328; Member since: Jan 08, 2010

You work in 2010 All kidding aside, Apple purposely didn't future proof there phone. You might not be using NFC now, but it is coming...

43. bayusuputra

Posts: 963; Member since: Feb 12, 2012

who the hell use NFC in chicken farm?

49. Jobes

Posts: 364; Member since: Oct 27, 2011

Lulz I like what you did there.

50. JonBjSig

Posts: 176; Member since: Nov 17, 2011

How many of them have NFC enabled devices? And how many of them have you actually asked?

16. jaoowolabi

Posts: 201; Member since: Jun 07, 2012

yea but NFC isn't really life or death... people can live without it... ok and is anyone tired of fAndroids filled up the comments in EVERY post about apple??? i mean like imma iFan but seriously? i dont go into every android post say something like, "The Revolution is coming!!!" lol or "Lord Steve Jobs with damn you to hell for eternity!" Im sorry apple made a phone that doesn't run on android 4.1897459823479534. Im sorry iOS6 is too simple. Im sorry that apple will probably not stop making cell phones. Im sorry that in the last 5 years the iphone really hasn't changed, i know how you're very impatient and 5 years is a very, very long time. And im finally sorry for saying that i probably will get the iphone 5... i mean like if you get it and you dont like it sell it and buy a new phone!

20. E.N.

Posts: 2610; Member since: Jan 25, 2009

NFC i'm pretty surprised they didn't include, not because I think its super essential (I have yet to see even one person use it), but just because other smartphones have it. But wireless charging? Do we all really care about that? Just like Phil said, you still have to plug it into the wall anyway, its not like its freaking cordless. As for Android users, I can definitely see their point about the iPhone 5 not being groundbreaking or setting any standards, cause it true. The only problem is that they can't criticize the iPhone 5's hardware for being outdated when there have been smartphones with similar specs released on a couple of months ago and even lined up for future release. We're all in the same playing field now.

30. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Its true that iPhone 5 is a great device for Apple fanbase. As for saying that Apple iPhone 5 is at the same playing field show that you have yet to use another high end ICS Android device extensively. Android is really a linux computing device tailored for the mobile experience. iOS's core is really a linux computing device with layers of restrictions set by Apple to benefits its profit margins. A lot of Android users are also Apple users. The different is fan will buy apple product regardless not giving other product that offer better value any consideration.

39. E.N.

Posts: 2610; Member since: Jan 25, 2009

If the One X and Galaxy SIII aren't considered high end ICS devices, then you're right, I have yet to use one. We have beaten this Android vs iOS debate to death, so I really don't want to get into that again. Personal preference, lets leave it at that. I'm talking about the hardware. iPhone haters bash everything Apple. And when they say the iPhone 5 is outdated, the only thing I'm thinking is "Hello! The phone in your hand has the same exact specs if not worse." This phone isn't amazing hard-ware wise, but considering everything recent that's out there, its definitely not bad.

21. Femto

Posts: 61; Member since: Mar 21, 2012

Well stated, Ser. This site is definitely full of iHaters. If you want people today agree with you, just say something derogatory about apple. It works every time :) Oh, also, if you want to see some red thumbs, just do the opposite.

32. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Are you sure its only this site. Visit any phone news site its will be the same. But you don't have to worry for apple, those that don't visit any site (majority) will still buy your favorite garget at least for a considerable time.

42. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Well if Non iPhone is 5 times iPhone market then obviously you will have more haters .. and this will continue ...

34. Gemmol

Posts: 793; Member since: Nov 09, 2011

I agree with him, I have a GALAXY NOTE and I am tired of reading all this bashing because people like a product you do not like, go get a life SERIOUSLY, and for people who say iphone just caught up need to get their head check, first of all they do not use andriod os, so why do they need a quad core processor.......this makes no sense their operating system is faster then andriod without the extra processing power, so why is everyone comparing apples to oranges when its painfully obvious they are not the same......find a new hobby man......its just crazy going through many apple articles to read apple just caught on......then you have people defending why one andriod device cant outsell one apple device.......you need to stop making excuses if you do this for phone device you must do this a lot for life

38. moroninc

Posts: 193; Member since: Jul 14, 2012

Steve Jobs dead isnt he ... its just a phone, Apple fan boys cant make our decision to by iphones for us. it is not the be all and end all of everything. we all have preferences.. me for one will never look at anything less than 4.5" screen. i would hate to lose that real estate because Apple said no one needs more than 4".

2. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

The new iphone connector... goes both ways.

10. jaoowolabi

Posts: 201; Member since: Jun 07, 2012

lol i think weve all been their with an adapter

3. Whateverman

Posts: 3295; Member since: May 17, 2009

“Having to create another device you have to plug into the wall is actually, for most situations, more complicated,” That's a really stupid reason to be lazy or just unwilling to compermise "thinness. Wireless charging doesn't seem very complicated to me at all. Why does Apple keep trying to convience consumers that the features they like and want are unnesecary. Just put the sh*t in the phone already!

6. Whateverman

Posts: 3295; Member since: May 17, 2009

Wait a minute...now that I think about it, I'm sure this is just Apple's way of making sure people who buy the iPhone 5 have a reason to upgrade next year to the iPhone 5s or 6 or whatever. Actually, that's pretty smart for the company. That just sucks for iPhone 5 owners.

9. bachelorrn0121

Posts: 57; Member since: Jul 13, 2012

its apple.. remember when they said that 3.5inch screen is perfect. they are eating their own words.. wait for the next iphone release they will brag about nfc and how revolutionary it is..

29. davenycept

Posts: 200; Member since: Jul 03, 2012

Amen!!!!

13. downphoenix

Posts: 3165; Member since: Jun 19, 2010

outside of the Palm Pre 3 years ago and the upcoming Lumia 920, I cant think of any major phones that utilized a built in solution for wireless charging. Its unfair to grill Apple on this when companies that you guys regularly praise like Samsung and HTC have yet to release a major phone in their lineup that does this (and to my knowledge, have never released a phone that does this, period).

25. Whateverman

Posts: 3295; Member since: May 17, 2009

If you think about it, most HTC devices have the option of wireless charging or at least charging cradles like the Rhyme. Not all OEMs have followed suit just yet, but most of them have made it possible on many of their handsets with the exception of maybe Motorola. But painting wireless charging as not useful instead of just giving consumers what they want is just plain silly.

26. Klamba92

Posts: 212; Member since: Jun 25, 2012

Actually the Samsung Galaxy S3 supports wireless charging but the charger is not out yet i think? I'm sure HTC will announce their new phone with wireless charging too. I just don't understand why apple does not use micro usb and help the customer instead of charge for another iPhone connector that is iPhone specific. Also i was sure that if NFC was announced apple would introduce their iBeam (android beam for iDevices)?

44. Stoli89

Posts: 333; Member since: Jun 28, 2010

Nokia is using a universal Qi standard for the wireless charging built into the 920 (or optional on the 820 with interchangemable back cover). This is unlike previous OEM solutions, which offered wireless as an option and always with a proprietary solution. Nokia has also integrated both wireless charging and NFC into its accessories, like the JBL speakers. You can tap to pair with this accessory plus lay the phone on top to charge it. Pretty slick solution IMO. I'm really surprised Apple hasn't been an early adopter of this approach. The 8 pin connector seems very...1990's...to me.

23. InspectorGadget80 unregistered

and you have to pay a arm and a leg for this expensive adapter you can buy the head phones for the same price. i feel soo sorry for those people buying the connector

4. Cosmo

Posts: 32; Member since: May 03, 2012

makes total sense.. NOKIA's "wireless" charging is still wired after all! though it couldve been kinda cool if the iPhone 5 had the best of what's offered today other than the larger screen and the uber-shala camera.. still worth buying! Apple FTW! :D

35. Pdubb

Posts: 249; Member since: Aug 08, 2011

The charging part is not wired!! You do not have to plug the phone in to anything to charge it. Even when using Wifi there are wires somewhere. Come on let's not be dense!

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