Apple is working on something more than a car under its “Project Titan” initiative?

Apple is working on something more than a car under its “Project Titan” initiative?
The “Project Titan” initiative, under which Apple is supposedly working on a driverless car, may actually have a much larger scale than previously thought. According to information received by Business Insider, Cupertino may be looking not just at autonomous cars, but at a more comprehensive transportation platform based on such.

The report does not specify whether it is a question of transportation of goods or people, but points out that it is entirely possible for Apple to develop “something bigger than a car”, considering both the recent trends in the transportation industry and Cupertino’s investments. According to analysts’ most rough estimates, the global volume of this market is between $5 and $15 trillion, which is several times more than the volume of the IT sector. Besides, Apple is already investing in what could be key areas of development for the cars of the future, such as entertainment, communications and software. So it would be quite natural for the company to look for further growth opportunities in the transportation industry. And Cupertino has all the means, including financial ones, to create them.

The report about Apple’s transportation platform – which is said to be not just a car, “but the entire experience” – looks like an interesting addition to what we know so far about the company’s secret projects in the automotive area. For example, Apple's driverless car efforts, known as "Project Titan", have been the subject of rumors and speculation for years, but the plausible information about the matter is not that much. Last year, Apple said it was “excited about the potential of automated systems in many areas, including transportation”, but the company’s focus is believed to be on building software for autonomous driving as a whole rather than on designing a vehicle. There have also been rumors that Apple might be working on its own electric car, but the company has never admitted that.

source: Business Insider

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12 Comments

1. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Ah! Titan, eh? I hope they're not designing 'The Titan' from "Tiberian Sun...!

3. sgodsell

Posts: 7433; Member since: Mar 16, 2013

Whatever it is, Apple will find a way to make it more expensive, and swindle more money from the sheeple.

11. Finalflash

Posts: 4063; Member since: Jul 23, 2013

If it is even worth having, because it probably isn't a car. The fact is that it isn't "more" than a car, it is now "less" car than it used to be. The project was in disarray the last anyone with any insight heard about it with engineers being removed all over the place. Now it is probably whatever is left of the tech they came away with being used for whatever they can. Kind of like Blizzard's project "Titan" which eventually became Overwatch after it failed.

5. matix73

Posts: 36; Member since: Apr 10, 2017

You forgot "Oh well, G'Day!"

9. TBomb

Posts: 1563; Member since: Dec 28, 2012

I love that game.

2. BradyCrack

Posts: 835; Member since: Dec 29, 2015

I'm genuinely interested in this. Maybe Like an uber experience, but driverless. I like it. Maybe a monthly subscription hehe.

4. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Dear PA, Do something about these godamn trolls! They are everywhere, on every article. Dumb apple fanboys and ignorant android users plague their polar opposites!

6. cmdacos

Posts: 4260; Member since: Nov 01, 2016

Just leave then?

8. lyndon420

Posts: 6823; Member since: Jul 11, 2012

The trolls are annoying yes, but then so are those who whine about them lol. ;)

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Apple has dropped the car concept, because they already know they can't compete against Tesla and other brands who already have electric car or hybrids. But instead of wasting what they have learn, you already had an article saying they plan to try to slel the platform. Question is, WHO IS GONNA BUY IT. Every car brand already has a platform for self-driving cars. But there is no market for them, and even when it happens, everyone will have progress past what Apple has for now. Not saying what Apple has isn't good. But without proof of concept, namely; they don't even have a working car that we know of; then its just a platform with no basis. Driver-less cars are a bad idea, because our streets and roads are not designed for them. Peoples are to careless while driving as it is. Take away their need to drive and I bet more accidents will happen. You are relying on a machine to assume what is the next best move and it may not even execute it properly or at all. No better or worse than having a real driver. Why not add features like some cars have where they stop immediately when the sensor picks up something in front? Or the ones with sensors that let it know when its crossing into another lane or oncoming traffic?

10. Rampage_Taco

Posts: 1079; Member since: Jan 17, 2017

I think Driverless cars could work, but most likely only in metro areas. where intersections are 90 degrees. I can't imagine self driving cars winding through rural roads. Civilians would always be a wild card though, especially in cities like NYC where people tend to think they always have right of way, whether in a cross walk or not. If I'm not mistaken though. I recall reading up on something a year or so back about Google working on autonomous driving vehicles that would detect other cars and people because of the Smart Phones signal. And on the note of drivers being careless, I've met a few people who though Cruise Control was a form of self-driving. It didn't end too well

12. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I agree they could work in very rural areas, but not in major cities. There is just to much. Consider there is vehicular traffic, pedestrian traffic which includes [people on foot and bike, potholes and more; I just don't see it happening. In order for it to work, all streets would need sensors in the road that tell cars which traffic has the right of way any any time. Even on an open road a driverless car crashed. The truck was turning and the camera was not able to understand the white paint job of the truck vs a clear sky and simply crashed right into the truck. Consider unique situation like 6 way intersections, railroad crossings and similar. Sensors embedded in the road, would keep cars in a single lane. Mapping info needs to be spot on, so a car knows when it enters a more restrictive intersection like 6 way ones. Even with a driver present who is suppose to take over, they don't expecting the car will make the right call, and we have seen with a Tesla; it didn't. A few of them in the world won't be a big deal, and won't be any better or worse than cars we have now. But consider millions of these in a major city like LA, Chicago and NY, with situations as you say, with people who j-walk, think they always have the right of way, people who blow lights and more. I'm sorry but cars are not ready for this and our roads are not either. Suppose Apple Maps for example, tells a car a road is suppose to be here. but its not because the road that was here was a bridge and it was demolished, and maybe you're on a long road trip and you sleep leaving the driving to the car. New meaning to "dying in your sleep". I'm sorry dude, I rather take my chances with a living body vs a car who doesn't understand. This isn't KITT! Today's driverless cars would be based on the fictional car known as KARR.

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