Apple acknowledges it's working on a self-driving car

Apple acknowledges it's working on a self-driving car
It's been rumored for quite some time now that Apple might be working on a self-driving car in an attempt to rival Tesla and Google in the field. It was then suggested that the company has scaled down its project and will only produce certain hardware to augment the driving experience.

It appears that Apple still has the plan to test self-driving cars, though, so initial reports might have been correct. In a letter to the National Highway Traffic Safety Administration, Apple has stated it's “excited about the potential of automated systems in many areas, including transportation” and that there are “significant societal benefits” to autonomous vehicles.

The letter was written by Steve Kenner, director of product integrity at Apple, and it urges the NHTSA not to impose too many limitations to self-driving car tests. According to Kenner, the more strict the rules are, the harder it would be for someone to make an automated vehicle. He believes that “established manufacturers and new entrants should be treated equally”.

The letter also focuses on data-sharing between self-driving car manufacturers. Kenner proposes that data of crashes and near-misses should be shared among companies that make autonomous cars, in order for all of them to improve. His argument is that no one company can gather as much data as all of them combined and the more data companies have, the safer their final vehicles will be.

Of course, Kenner also adds that said data should only be shared if it's not user-identifiable. He states that the industry and regulators should “address privacy challenges associated with the collection, use, and sharing of automated vehicle data”, in order to ensure individual users' privacy.

This is the first time we get a semi-official glimpse of Apple's plans for a self-driving car, but we should definitely be on the lookout for more after this one.

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via BBC




Posts: 2817; Member since: Oct 03, 2012

Apple car? YUK! Apple can't beat German and Japanese cars, these are the best!

6. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

I am pretty sure they won't build the car, they would only work all the hardware (CPU) and software, the engine and body would probably left for other manufacturing partners to do

2. tech2

Posts: 3487; Member since: Oct 26, 2012

"established manufacturers and new entrants should be treated equally” Unless its iOS store. Then we'll try to stifle the competition by charging a hefty royalty to the competition. Referring to Spotify here.

3. wando77

Posts: 1168; Member since: Aug 23, 2012

Again.... fine for Apple to copy other ideas. But go ahead and patent a rectangle

4. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Aye, read it few days ago on BBC... The logo is hilarious, BTW... What kind of man would bite a chunk off of an electric car...??? I know who would... THAT WOULD BE ME...!!! I HATE EVs... Internal Combustion Engines have a life... They possess a SOUL... A character... More so when we're talking about old 2-Stroke Engines such as the 2 smoker parallel-twin in my Yamaha RD350... Old motorcycle, but its so bloody fun to ride around... You'll have to ride it to believe it... No 4-Stroke, and specially no bloody EV can touch a 2-Stroke when it comes to raw performance and explosive powerband... And the sheer character and silly grin factor... I like my things 'alive'... Just to remind me that I'm wielding or perhaps using a work of art... A thing that's just like me, beating and ticking inside to remind me that its there... Hence I'm a collector of typewriters, mechanical watches, gramophones, you name it... Same goes to Fountain Pens even though they don't actually go 'tick'... But they've a LOT more character than them bloody ball pens, nonetheless... Drifting away in thoughts, old man...? Sorry about that, gents... BTW, I don't want yet another electric car on the roads... The Nissan Leaf is ENOUGH... G'Day! (I would've said E'Day if I didn't hate EVs so awfully much...)

5. Papa_Ji

Posts: 873; Member since: Jun 27, 2016

Will it have... WINDOWS

8. ibend

Posts: 6747; Member since: Sep 30, 2014

no.. they'll call it iWindows, iGlass, RetinaGlassView, or other stupid name

7. TBomb

Posts: 1632; Member since: Dec 28, 2012

While sharing data amongst the companies is a good idea... it's definitely not fair for Apple, who is years behind, to suggest that so they can have all the data that tesla and google have collected over the years without spending a dime just so they can catch up.

9. ctdog4748

Posts: 797; Member since: Mar 05, 2016

With Siri being just marginally better than S-voice, and wayyyyy behind Google Now, please be sure to earmark some money and manpower to remedying your voice assistant, in addition to this self driving car.

10. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Typical apple. Trying to get government to give them the data their are too stupid to get themselves.....Apple are so pathetic it starts to get funny....

11. cnour

Posts: 2305; Member since: Sep 11, 2014

And then Samsung will begin very soon.

12. Tipus

Posts: 899; Member since: Sep 30, 2016

To sell parts for car to Apple

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