Apple is the world's favorite company, not Google (sort of)

Apple is the world's favorite company, not Google (sort of)
Every year, FutureBrand does a survey to determine the world's top 100 favorite companies and for the past two years Google has been at the top of that listing. This year is different though because Apple has technically taken the top spot while Google has dropped off of the list entirely. No, this isn't because people suddenly hate Google, but rather because Google isn't eligible to be on the list anymore because it has been subsumed by Alphabet

Alphabet doesn't have the brand recognition that Google does and shows up as number 21 on this year's list, meaning everyone else gets bumped up. Apple takes the top spot, up from second place last year and fourth place in 2014; Microsoft retakes the number two spot it had in 2014 after it dropped to third last year; and Samsung keeps climbing to take third place this year after being fifth and seventh in the past two years, respectively. 

Other notable tech companies on the list are: Facebook (6th), Amazon (8th), NTT DoCoMo (52nd), China Mobile (61st), Qualcomm (65th), Deutsche Telekom (80th), Verizon (83rd), and Vodafone (88th).

Time will have to tell if Alphabet can climb higher. We assume it will. But, Google will continue to pull all of the brand recognition and headlines, so if Alphabet wants to retake the number one spot, it may have to lobby FutureBrand to alter the rules a bit to accommodate conglomerates differently. 

source: FutureBrand

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107 Comments

1. htcisthebest

Posts: 436; Member since: Nov 15, 2011

I wonder how much FutureBrand get paid by Apple.

3. Unordinary unregistered

MILLIONS DUDE! Lol what a sheep.

5. anglosaxonengland

Posts: 64; Member since: Sep 11, 2013

Dude, your anti-Apple opinion doesn't represent the majority.

9. meanestgenius

Posts: 22043; Member since: May 28, 2014

Trust me, he's NOT anti-Apple. Quite the opposite, in fact.

14. maherk

Posts: 6876; Member since: Feb 10, 2012

He was being sarcastic

34. Papa_Ji

Posts: 848; Member since: Jun 27, 2016

Who cares about most favorite. Think practically... WHICH IS THE MOST TRUST BRAND??? Its SAMSUNG and your fruit company Apple is not even in the top 10.

35. Papa_Ji

Posts: 848; Member since: Jun 27, 2016

40. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

http://www.thetoptens.com/best-smartphone-brands/ Here you go troll. It's for more than just millennials.

55. Papa_Ji

Posts: 848; Member since: Jun 27, 2016

IT'S TIME TO RETHINK WHAT A PHONE CAN DO.... It's 2016... You are still in 2011-12

66. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Butthurt is strong with this one

69. Papa_Ji

Posts: 848; Member since: Jun 27, 2016

Go and f**k yourself with cactus.... Then only you can realise , what is the reality. Dumbass iSheep

71. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

Very strong. Hulk strong.

37. kiko007

Posts: 7493; Member since: Feb 17, 2016

Yeah no. That's not how "thinking practically" works. Samsung will always be number one.....in your imagination :D.

4. kiko007

Posts: 7493; Member since: Feb 17, 2016

It must be hard living in paranoia :D. I mean, you've already come to some obtuse conclusion of bribery (with no evidence at all) over something so trivial. I'd just love to hear your thoughts on the presidential race, but let me grab a tinfoil hat first. Edit: I'm back, and I've got my hat ready to go! Now we're twins :D.

6. TerryTerius unregistered

Yes, there are some people who legitimately believe that Apple literally pays every single journalist or other source on the entirety of the planet that has ever said anything positive about them. The difficulty of arguing against conspiracy theories is the fact that they are often impossible to completely disprove. Or depending on the nature of the conspiracy, they will claim that the fact you/they can't find evidence of it being true is proof in and of itself. The ability to find and hold on to patterns, even where none exist; is simultaneously a boon and an anchor for our species.

10. kiko007

Posts: 7493; Member since: Feb 17, 2016

(Slow claps) Well done! I feel like I'm back in my Human Science/Psychology (it was some kind of social science....memories of college are fading fast) classes lol.

67. YOURDADkid unregistered

Lol. Are you working for PA?

72. TerryTerius unregistered

You assume that because I have an ability to understand, to a degree; how we think?

109. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Terry couldn't work for PA... his posts are often far too rational and objective.

2. Unordinary unregistered

I wish Amazon was higher than what it got. Love them.

17. tedkord

Posts: 17356; Member since: Jun 17, 2009

Amazon is the deal. The rare times there's been a problem, they've fixed it immediately. Everything arrives on time or early. And, Prime is such a deal. Music, video and free two day shipping.

7. Bankz

Posts: 2543; Member since: Apr 08, 2016

Oh samsung isn't in number 1? Royal rumble in coming 3.. 2.. 1.. *grabs popcorn* :D

36. Papa_Ji

Posts: 848; Member since: Jun 27, 2016

8. Carlitos

Posts: 668; Member since: Oct 23, 2011

Then that explains it as to why Google is barely on the list anymore. The official name now is Alphabet and not many people know that. So it's is very much expected

11. TerryTerius unregistered

Wait, Google is a subsidiary of Alphabet so it's not like it no longer exists. So I'm kind of confused as to why it wouldn't be included, because the company itself didn't go away even though its former divisions have been split into separate companies. That would be like claiming that Audi isn't a company because Volkswagen owns it.

13. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

Probably since it's not its own standalone company anymore. It's an odd way to do it.

12. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

For me it's Amazon, Apple, Google, and Samsung. That's alphabetical order, not ranked favs.

15. meanestgenius

Posts: 22043; Member since: May 28, 2014

My personal favorite company on this list is Amazon. No matter what device/OS I'm using, I'm always using Amazon products along with it. Microsoft ranks second as a personal favorite in the list, as I'm always using some of their products as well, no matter the device/OS.

16. TerryTerius unregistered

I would have to second you my dude, Amazon brings an amazing level of convenience. I just hope that they expand services like prime now and fresh.

19. tedkord

Posts: 17356; Member since: Jun 17, 2009

Not just convenience, but a level of customer service and competence that just isn't found in many large companies.

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