Yearly iPhone sales declined 20% in November, data indicates
The iPhone XR, Apple's best-selling model in November
Overall, sales in the November period declined a considerable 20% when compared to the previous year, according to the data gathered. Throughout this month, the newly-released iPhone XR became the best-selling device just as expected, with the 64GB model, in particular, shifting the most units. Nevertheless, it appears sales still lagged behind those of the iPhone 8 by around 5%.
Looking at China specifically, Counterpoint Research saw a lower-than-expected demand for the iPhone XR due to a lack of innovative features and the presence of just one rear camera. Alongside this, its high price is also said to have played an important role.
While December numbers are yet to be released, early predictions see the iPhone XR equating for a larger share of sales during the period. In addition to this, the popularity of iPhone 7 and iPhone 8 models is expected to grow in emerging markets because of the high prices of newer iPhones.
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