Apple to cut iPhone production as it prepares for iPhone 11 launch
![iphone production cut](https://m-cdn.phonearena.com/images/article/116410-wide-two_350/Apple-to-cut-iPhone-production-as-it-prepares-for-iPhone-11-launch.jpg?1559140088)
The iPhone XS Max
Apple has a lot of iPhone XS and XS Max inventory lying around
In order to compensate for the usual decline that happens throughout the third quarter of the year, Apple is reportedly preparing to cut orders for “older iPhone model production” slightly starting next month. The devices that are affected by the changes weren’t listed, but it seems the 2018 lineup could be the most affected.
Regarding the iPhone XR, this smartphone was largely reported to be the most popular smartphone in North America throughout the first three months of 2019. But according to Rosenblatt, interest in the device is now beginning to decline “due to normal Q2 seasonality,” hence why another big production cut could be on the cards.
![iPhone XS & XS Max - Apple to cut iPhone production as it prepares for iPhone 11 launch](https://m-cdn.phonearena.com/images/articles/345514-image/Copy-of-Apple-iPhone-XS-and-XS-Max-Review-019.jpg)
iPhone XS & XS Max
It’s unclear at this point how production changes will affect older models but, with the iPhone 7 series now nearing its third birthday, Apple could potentially ax the devices in many global markets come this September when it announces the iPhone 11 series. This would leave the models on sale in just a handful of emerging markets such as India and ultimately warrant an order cut at some point this quarter.
The iPhone 11 is right on schedule
Moving away from the current iPhone lineup and on to the 2019 models, today’s research note suggests Apple’s iPhone 11 “production ramp schedule” is going according to plan and currently on track. In other words, there have so far been no delays.
![iPhone 11 & 11 Max CAD-based renders - Apple to cut iPhone production as it prepares for iPhone 11 launch](https://m-cdn.phonearena.com/images/articles/345515-image/Apple-iPhone-XI-Max-CAD-render-2.jpg)
iPhone 11 & 11 Max CAD-based renders
Other specs and features should include Apple’s next-gen A13 processor which recently entered production alongside iOS 13. The latter will make its debut next week and will be launched in September. Recent leaks and screenshots suggest it’ll introduce a new Dark Mode and a number of updated apps.
Apple could be severely impacted by US-China tensions. Samsung hopes to benefit
Rosenblatt’s report didn’t provide any iPhone 11 sales estimations, but it did note that the increasing tensions between the US and China will make it hard for Apple to maintain its market share in the region. In fact, Rosenblatt believes the company’s share will continue to decline, something that could ultimately affect the iPhone 11’s release later this year.
![Apple to cut iPhone production as it prepares for iPhone 11 launch](https://m-cdn.phonearena.com/images/articles/345516-image/Copy-of-Apple-iPhone-XS-and-XS-Max-Review-037.jpg)
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