Pre-orders date/time start: Friday, October 19, at 12:01 AM Pacific/3:01 AM Eastern time
Where: on Apple.com, the Apple Store app and walk-ins
It is not the first year Apple is releasing three smartphones at once, but it's the first time it is issuing dual-SIM handsets, all with Face ID, so you can imagine that the pricing tiers are going to be a bit higher than usual.
The XR is arguably Apple's first big-screen phone in a fairly compact body that also comes at "affordable" for the company's standards price tag, so Apple has a lot riding on not bungling the launch. On the bright side, an LCD iPhone launch that comes later than the high-end OLED successors of the iPhone X may force early upgraders to splurge for the more expensive models this year. We can't wait to get our hands on the puppy tomorrow, and put it through the claim-testing grind.