Apple cuts iPhone XR and iPhone 8 prices, kills iPhone XS and iPhone 7

Apple cuts iPhone XR and iPhone 8 prices, kills iPhone XS and iPhone 7
The iPhone 11 and iPhone 11 Pro are undoubtedly the center of attention today but it turns out Apple has also made some important adjustments to its existing lineup of iPhones.

The iPhone XS and iPhone XS Max have only been around for twelve months but, much like the short-lived iPhone X, Apple has decided it doesn’t want to keep the 2018 flagships around any longer. The company has immediately ceased sales of the models and hasn’t offered an official price cut. Fortunately, Apple tends to continue manufacturing devices for quite some time after they’re discontinued and sell them at lower prices through third-party retailers.

The new iPhone 11 rather surprisingly retails at $699 instead of the iPhone XR’s original price point of $749. This is good news for fans of the latter because Apple likes to keep some distance between its models and, starting today, the iPhone XR can be purchased for just $599. 

Sitting directly below the iPhone XR are the iPhone 8 and iPhone 8 Plus which now retail at $449 and $549 respectively. These devices represent Apple’s new entry-level models because the iPhone 7 and iPhone 7 Plus are no longer available to purchase through Apple’s website. 

Circling back to the top of Apple’s lineup, both the iPhone 11 Pro and iPhone 11 Pro Max now represent the company’s most premium models. Fortunately, they retain the iPhone XS and XS Max price points of $999 and $1,099.

FEATURED VIDEO

9 Comments

1. Derekjeter

Posts: 1483; Member since: Oct 27, 2011

Get ready for all the BOGO deals from carriers.

9. oldskool50

Posts: 1500; Member since: Mar 29, 2019

Actually, the iPhone hasn't been off BOGO deals for quaite awhile now. Remember back in the day, when the fans claimed only Android phones needed BOGO deals to sell and that Apple would NEVER need it? Funny how BOGO deals on iPhone have been available since the iPhone 6S. With the 4 major carriers, the entry level iPhone is free when you sign up. Times have certainly changed. We told them their days are numbered and they didn't believe it. You don't even see them talkign about it.

2. Carlitos

Posts: 668; Member since: Oct 23, 2011

Killing the XS and XS Max seems like way to help boost iphone11 sales

3. Dr.Phil

Posts: 2352; Member since: Feb 14, 2011

I don’t think keeping them around would’ve hurt. They probably would’ve only cut $100 from the price if they continued selling them. I’m not sure someone who can buy a $699 phone would be in the same market for an $899 or $999 phone.

7. oldskool50

Posts: 1500; Member since: Mar 29, 2019

Actually it will. because the older model would get a price drop, which will make them look like a better buy over the newer model. So yes the ASP will drop from higher sells of cheaper older models vs forcing them to buy the newer models. I am sure when other OEM's make new phones, they yes stop makign the older models, but they do try to sell their older stock. I know that both Apple and Samsung, will then sell those older models to 3rd party approved sellers on ebay and other sites. But for Apple to just pull them so you can't buy from them directly is kinda a below the belt move. Typical for such an evil company. tryign to force sales of a model they know will have at least a 30% year over year sale projection. I expect by this time in October, we will see 30% cuts in production, on top of the fact Apple is already cutting production.

4. Alcyone

Posts: 381; Member since: May 10, 2018

I'd say its unfortunate that they retained the $999 and $1099. If they can drop $50 off the 11, why not all of them?

5. Whitedot

Posts: 806; Member since: Sep 26, 2017

I think idea behind this is 11 will sell like hot cakes ( more than xr) while pro/pro max lesser but at higher. margins.

8. oldskool50

Posts: 1500; Member since: Mar 29, 2019

You are more than likely exactly right. The base Ii probably cost them just over $200 ro make. So selling it at 3 times it production cost means they will make more off the sell at roughly $400 each. Even though the other 2 models are being sold at almost 1.5 their production price, Apple is gonna sell less of them. Sop an example, the 11 Pro starts at $999. But the phone cost them $400 to make, which means they stand to make $500 of each sell. But they expect to get far less sales because the phone is $1000 and based on the iPhone XS/Max sells last year, where they lost 30% sells, they stand to lose at least the same 30% again. Which means the ASP will also fall hard do to less high end sales.

6. oldskool50

Posts: 1500; Member since: Mar 29, 2019

They are killing the other 2, to force you to buy the newer models. How evil is that? Other OEM's don't kill off other models. They keep selling the older models until they are gone.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.