Apple iPhone SE price in Europe is a shock: nearly 40% higher than in the US, starting from €490

While people in the United States are popping champagne bottles over the surprisingly affordable price of the new iPhone SE, tech enthusiasts looking forward to the new small iPhone in Europe are probably in grievance: the price of the iPhone SE in Europe is quite the shock.

The price of the iPhone SE in Europe is set at €490 for the 16GB model, which equates to $550 in U.S. bank notes, or nearly a 40% price premium.

The 64GB iPhone SE price is set at €590, which translates to $663 U.S. dollars. Compare this to a $500 price for the iPhone SE in the United States, and you'd see that the price premium for this version stands at some 33%.

Now, there is one key factor that you have to keep in mind: this is the price with value-added tax already accounted for, while in the United States, you also do get to pay a state tax that could add up to 8% on top of the MSRP. And the value-added tax burden in Europe is quite high: from 19% in Germany to 25% in Hungary, so the prices of the iPhones will also vary.

Admittedly, higher prices for iPhones in Europe are not news per se: the iPhone 6s price in Germany starts from €745 for the 16GB model, while in the United States the same version costs $650. 

At the same time, though, other companies like Samsung don't price their phones at such a premium in Europe. The Galaxy S7 official retail price is around $700 in the United States, and it's €700 in Europe. That's why it's still quite a shock to see such a hefty price premium for the iPhone SE. It's not new in terms of Apple pricing policies, but it still goes against pricing policies of many other companies. And at those higher prices, the iPhone SE might have a tougher competing with Android phones that are priced more proportionately in Europe.

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)



1. another1

Posts: 157; Member since: Dec 25, 2015

That sucks. America rocks.

11. sgodsell

Posts: 7368; Member since: Mar 16, 2013

In Canada the iPhone SE starts at $579 for the 16 gb model.

33. jove39

Posts: 2146; Member since: Oct 18, 2011

that's around 10% higher even after currency conversion.

53. j2001m

Posts: 3061; Member since: Apr 28, 2014

The cut backs have started for this phone, it uses iPhone 6 or iPhone 5s Touch ID sensor, I.e. It's not using the 6s ver, I.e. The testers was easy able to tell it was crap slower when they used the phone, so have they cut back in the HD and the ram or under clocked the a9, we have no idea, tot his thing gets taken to parts by ifixit

54. sgodsell

Posts: 7368; Member since: Mar 16, 2013

The Canadian dollar is currently at 76 cents. In any case this SE is not worth $579. There is less expensive devices that offer a better bang for your buck.

57. jalebi2000

Posts: 181; Member since: Mar 01, 2015

Nit to mention the taxes on electronics is much lower in Canada then the us

64. Adreno

Posts: 755; Member since: Mar 12, 2016

Lower tax rate in Canada, yet still more expensive there than in the US? WOW.

68. jeeta444

Posts: 154; Member since: Mar 24, 2014

In india iphone SE 16gb model price is 39k inr, while iphone 6 is available for 33-34k and 6s is sold for 43k for 16gigs.

14. maherk

Posts: 6879; Member since: Feb 10, 2012

"A tiny phone for them tiny hands", I am Donald Drumpf and I approve this message.

21. darkkjedii

Posts: 31055; Member since: Feb 05, 2011


24. Finalflash

Posts: 4063; Member since: Jul 23, 2013


45. zacsaturday

Posts: 262; Member since: May 09, 2014

...I don't get it.

76. Good-Is-Better

Posts: 105; Member since: Nov 12, 2015

Donald Trump the escape goat. People have spoiled the world, now they are blaming Trump citing it.

82. gaming64

Posts: 234; Member since: Mar 22, 2016

I don't even know if I wanna work in America anymore.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Specifically, US America.


Posts: 930; Member since: Feb 23, 2014

f**k the Illuminati

60. techspace

Posts: 1037; Member since: Sep 03, 2012

So long as you don't take a selfie with a snake.

74. nedooo

Posts: 71; Member since: Apr 10, 2012

Only if your self esteem is close to zero, and IQ just a bit over...

2. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Damn what a rip off. If I didn't live in the US I would never buy the iPhone.

32. raky_b

Posts: 391; Member since: Jul 02, 2014

you could say same for a cars, gasoline, clothing, food...anyway, your spreading of democracy, colonization and ussage of other countries recorses are giving you easier life. you are not a first, nor last empire that do same.

37. xondk

Posts: 1904; Member since: Mar 25, 2014

Not entirely true, if a product is cheaper all around it will be cheaper everywhere even with various different taxes and such, the problem lies if the product is given a special offer in only one region, which would seem to be the case here because taxes aren't going to make that big a difference when the difference on iphone 6s and such doesn't have that great a difference.

61. techspace

Posts: 1037; Member since: Sep 03, 2012

What about healthcare?

62. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Insurance and Healthcare are scams, why should we have to pay for that s**t. Oh I know why because the world is shit.

3. RobMerrill92

Posts: 7; Member since: Jul 21, 2015

I wonder if the amount of corporate regulations in the EU have anything to do with the higher price?

23. Trakker

Posts: 283; Member since: Feb 11, 2016

No its the exact opposite where regulations effectively stop monopolies and allowing competition.

34. raky_b

Posts: 391; Member since: Jul 02, 2014 regulations,just VAT (20-25% depending of country) and inport taxes. plus that Apple do not sell their products directly (they do not have stores, just "aproved partners"), so some sellers must take their share. anyway, at least with Apple, we are getting international guarantee...unlike in case of buying Xiaomi and similar cheneese brands.

46. zacsaturday

Posts: 262; Member since: May 09, 2014

0% for Luxembourg and Ireland, lucky ba*&ards.

71. Cicero

Posts: 1129; Member since: Jan 22, 2014

That's why Apple did not pay a dime for their sales in Europe (UK still IN). Because of that 0% in Ireland.

79. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Minimul VAT in EU is 15%.

4. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Lol the picture. 'Human rights'

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.