Apple iPhone 5S promotional document reveals the phone's new features

Apple iPhone 5S promotional document reveals the phone's new features
A leaked "publicity plan" for the Apple iPhone 5S appears to be some sort of promotional document that details the changes in the Apple iPhone every year since the Apple iPhone 4. It also reveals the new features expected to be introduced tomorrow, September 10th, during Apple's media event. And if the number one question in your mind is if there will be a fingerprint scanner on the phone, the answer is a resounding "Yes."

Other features include the expected A7 processor, the same 4 inch display as on the Apple iPhone 5 with an unchanged 640 x 1136 resolution and a 326ppi pixel density. The rear camera remains 8MP but offers a lower f/2.0 aperture to allow for clearer photos under low-light conditions. A 2MP snapper will be upfront. The unknown capacity battery will provide for 8 hours of talk time and the dimensions remain at 123.8 x 58.6 x 7.6 mm while the weight stays at 112g. This appears to be the version of the phone that supports China Unicom, which explains the lack of LTE in the connectivity section.

You can check out the leaked publicity document in the slideshow below.

Thanks, Anonymous Tipster!

source: (translated) via

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)



1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

So unless Apple pulls a rabbit out of their hat, this looks like it's going to be a boring Tuesday.

5. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Actually, if this is all accurate, I can see why they're going for the 5C. Apple knows they don't exactly have a "magical" phone here, and people are going to keep going for the 5 UNLESS the 5 is replaced with the 5C. iPhone users tend to be prissy elitists, so they'll want the 5S and its more "premium" design over the 5C and its icky plastic. Or I could just be full of crap.

15. clevername

Posts: 1436; Member since: Jul 11, 2008

You make a valid point. I don't think it'll be the primary driving factor, but I think that sense of "I have to have the best" will drive people to the 5s. After all I think we've all "had to have the best" at some point in time. I know I have.

22. E.N.

Posts: 2610; Member since: Jan 25, 2009

I think you're right. A lot more people would go for the iPhone 5 at $99 than the 4S at the same price. Replacing the 5 with the 5C will make more people choose the iPhone 5S. Then again, rumors are that the 5C will only be released in China. But if most iPhone users tend to be prissy elitists wouldn't everyone opt for the 5S anyway?

25. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Not really. When the 4S came out, since they were so similar physically, and Internet speeds were no different unless you were on AT&T, the only reason anyone saw to upgrade to the 4S was Siri and the greater internal memory (since Apple chopped the available memory on the 4 in half, thus showing a precedent for pulling jerk moves to try to force sales of the newer device). This time the big incentive will be that past the launch date (and the disappearance of current 5 inventory), the only phone with the looks of the 5S will be the 5S. Again, nothing is for sure until Tuesday, but if the 5C really is the replacement for the 5, I can easily see the reason I named as the driving force behind the decision.

30. E.N.

Posts: 2610; Member since: Jan 25, 2009

Eh I don't really buy that. The 4S also had significantly better processor and a great upgrade in camera/camcorder. It wasn't just for Siri and memory. They had the same design yet it did exceptionally well, better than the original iPhone 4 if I believe. It seems like they're doing a similar upgrade with the iPhone 5S, maybe even a little more if the fingerprint sensor is real. Also if you remember, when Apple changed the lens of the iPhone 4 (and not megapixels) everyone was pissed until it started beating all the 8 megapixel phones in camera comparisons. The iPhone 5S could do the same. But if most iPhone users like you say are 1. elitists and 2. gonna be prissy about it, they'd opt for the iPhone 5S regardless, so that theory doesn't entirely work.

29. Commentator

Posts: 3723; Member since: Aug 16, 2011

Most iPhone users aren\\\\\\\'t prissy elitists, that would be a statistical absurdity. There aren\\\\\\\'t nearly enough prissy elitists to make up the relatively massive market-share that the iPhone holds (what is it, like 20% now or something?) That being said, what doesn\\\\\\\'t make sense to me is why people would go for the all-plastic iPhone 5C over the glass-n-metal iPhone 5. Certeris paribus, I would choose the much better build quality of the 5 over the colorful, plasticky 5C any day. If I were Apple, and we\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\​\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\​\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'re right in assuming the 5C contains identical internals to the 5, I would simply add the 5C as a tier below the 5 but above the (free on contract) 4S. Either drop the 5 to $100 and price the 5C at $50; or drop the 5 to $150 and price the 5C at $100. So apparently all my contractions now include a whole bunch of \\\"\\\\\\\\\\\\\\\\\'s\\\" because my account was hacked or PA is going crazy or something... cool beans...

32. Commentator

Posts: 3723; Member since: Aug 16, 2011

Update on the whole "backslash" situation from above (like anyone actually cares): apparently it's a Chrome thing, because when I dusted off IE to investigate, the problem didn't present itself. Thus I'll have to use Internet Explorer from now on if I want my comments to be understandable. Naturally, I'll never be commenting on this website again.

41. SilverSurfer85

Posts: 28; Member since: Apr 12, 2013

Full of CRAP sounds about right... -_-

27. sri_tech

Posts: 188; Member since: May 21, 2013

You can look Bay trail tablets from different OEMs at IDF around the same time Tuesday or a bit earlier.

2. improv

Posts: 96; Member since: Sep 09, 2013

I am a fan of Apple products but these specs are a bit disappointing...

17. AlexanderDaKing

Posts: 4; Member since: Sep 09, 2013

Hello Improv, I myself am an apple fan with their macbooks and ipads. I have been a faithful iphone user and have bought every iphone that was ever released since the first one on release day. A couple of weeks ago, I decided that since the 5S is going to be revealed soon, I would try a Samsung Galaxy S4. I was pleasantly surprised with how much I use and enjoy my new phone When the Note 3 was announced, I decided that it would be mine as soon as I AT&T releases it. I am very disappointed with the rumors of the 5S and really do not see any reason I should get it this time around. I too am very disappointed and I cannot down grade to a small 4 inch screen due to my current experience with the Galaxy S4.

28. improv

Posts: 96; Member since: Sep 09, 2013

I have actually been experimenting with android products since its dawn (I owned the HTC Dream and I\'ve used the S4 for a week or two but I wasn\'t a big fan of TouchWiz. Right now, I am looking forward to this year\'s Nexus line or next year\'s Oppo Find line. The one thing I did like about the S4 was the size. I thought I wouldn\'t like upgrading screen sizes from the iPhone 4S but I was pleasantly surprised.

26. E.N.

Posts: 2610; Member since: Jan 25, 2009

It's still too early to see if this is a significant upgrade. We have yet to see the improvements of the new processor, battery life, etc. If they're not increasing megapixels then picture quality better be damn amazing. Also we have yet to see what they're going to do with this fingerprint scanner. If they integrate it into the OS and allow 3rd party developer access (as opposed to using the scanner just to unlock iPhone) then things may get interesting.

3. dapsta

Posts: 21; Member since: Nov 22, 2011

So in other words not a f**king thing has changed. A few new colors, a gimmicky fingerprint reader, wooohoooo. Even the same ppi on the screen. Are apple aware that they have competitors and that and with the release of this antient tech, those phones will be well and truly better.

10. clevername

Posts: 1436; Member since: Jul 11, 2008

Ancient* just trying to help

4. McJobs

Posts: 107; Member since: Jul 08, 2012

This changes everything. Again. :)

6. dapsta

Posts: 21; Member since: Nov 22, 2011

Apple - Now you can have last years phone, today....

8. Sniggly

Posts: 7305; Member since: Dec 05, 2009

This retroactively makes that parody video Phonearena posted about disturbingly accurate. Yikes.

7. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Apple in your case you needed to pull something special out of the hat and im afraid this is just not it by the looks of things...

9. Saamic

Posts: 119; Member since: Feb 20, 2012

So the only difference between the 5S and the 5 is going to be a fingerprint-scanning home button, a better front-facing camera, a rear camera with better low-light performance, and a new processor? Ehh... I mean it's supposed to be an incremental update to the 5 so I guess that's acceptably better.

14. clevername

Posts: 1436; Member since: Jul 11, 2008

There's never any significant changes in the "S" updates. The 3GS brought a better processor and camera. the 4S brought siri, a better camera, and a better processor. if the 5S bring better low light photography, a better front camera, a better processor, and a fingerprint scanner then it is already more innovative than the other "S" updates were; compared to the versions before them that is. but this is the apple we have, or should have, come to expect. Little if any major innovation, and plenty on the incremental side. They still make devices that are amazing for the Niche market they sell to, and that market is still huge if not dwindling. on the flip side, someone should tell cook that slow and steady won't win the race. And android is taking away millions of customers with its rather significant, however irrelevant, updates such as the experia z1 and note 3.

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Don't forget the Moto X. I'm seeing a lot of positive feedback from critics and users alike. It isn't explosive in its popularity so far, but with Moto Maker coming to Best Buy (currently third in marketshare of phone sales behind AT&T and Verizon direct stores) and a possible price drop I think it'll be a sleeper hit.

19. clevername

Posts: 1436; Member since: Jul 11, 2008

You're absolutely right. If it isn't, I think that says something about the "customizability" that android fans speak so highly of.

23. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, I think its biggest obstacle is the relative lack of internal memory compared to other 200 dollar phones. It also, in its stock configurations, isn't nearly as flashy. However, it will have its audience. I guarantee it. It won't sell like a Galaxy S4, but I can see it conceivably putting Motorola on the map again.

42. SilverSurfer85

Posts: 28; Member since: Apr 12, 2013

Being able to customize so much also has it flaws... ie. having your phone reboot on you all the time, or spending most of your time getting it fixed due to an issue that you might have done.. When it comes to apple you rarely see one of there phones having to be sent back, except for not passing through QC properly. Simplicity is sometimes better.

21. gust3r3u

Posts: 84; Member since: Apr 11, 2013

still , that is how it used to be, that worked well because iphone was ahead in the past , now that strategy is not good anymore in my opinion , they are behind the latest android phones ... snapdragon 800 rocks the house !

11. frazaco11

Posts: 23; Member since: Aug 23, 2013

If these were true, good luck with that Apple. Am getting note 3. I will not returne to iPhone until you do something better

12. irvinkeith

Posts: 58; Member since: Jan 27, 2010

I'm the biggest apple fan out there but if this Is alI i have too look forward to then I'm seriously just gonna consider the note 3. Technology is moving to fast for apple to think they have 12 more months to get it right, look what happened to blackberry and windows phone. Technology waits for no one.

13. zuckerboy

Posts: 898; Member since: Dec 22, 2011

dual flash !!!!!!

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