Apple iPad replaces iPod as "the gateway device" that leads to an addiction to Apple products

Apple iPad replaces iPod as "the gateway device" that leads to an addiction to Apple products
A new survey from the NPD Group suggests that the Apple iPod is no longer "the gateway device" that is the first Apple product purchased in a series of devices that leads to an addiction to Apple devices. That dubious honor now belongs to the Apple iPad. About a quarter of current Apple iPad owners say that the tablet is the first Apple product that they have ever purchased. According to NPD's Ben Arnold, "iPad sales are growing much faster than any other Apple product has this soon after launch. In fact, one-in-five Apple owner households has one — nearly equivalent to the number that own an Apple computer."

Tim Cook put the amazing sales figures of the Apple iPad into perspective when he noted that in the two years after it started selling the iPad, Apple has shipped 67 million units of the tablet. It took the Cupertino based firm 24 years to sell that many Macs, 5 years to reach that mark with the iPod and 3 years with the iPhone and Apple had been happy with the sales growth in all three cases. NPD says that one out of every three U.S. households, or 37 million, currently own an Apple device. That is lower than an earlier poll conducted by Hart Research Associates for CNBC. The results of that poll showed that 55 million U.S. households, nearly half of all households in the U.S., own an Apple device. Of those households devoid of an Apple device, one in ten plan on purchasing an Apple product sometime in the next year.

source: NPD via AllThingsD

Related phones

iPad 3
  • Display 9.7 inches
    1536 x 2048 pixels
  • Camera 5 MP (Single camera)
    0.3 MP VGA front
  • Hardware Apple A5X, 1GB RAM
  • Storage 64GB,
  • Battery 11560 mAh
  • OS iOS 9.x



39. networkdood

Posts: 6330; Member since: Mar 31, 2010

I just cannot buy a device that does not support USB and expandable memory...

31. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Wow, so people get addicted to Apple just so they can watch videos on a larger screen? Mankind, I am disappoint...


Posts: 5; Member since: Apr 27, 2012

We Apple have the power to control human's. We are loved and well known all over the world. We have created a massive hype, like no other than us can do. We asked for it, yet Apple deleivers it to us the iFans and ROYALLYS! we yet await the big immortal impact iPhone5 . We and SIRI like that.

30. ivanko34

Posts: 617; Member since: Sep 04, 2011

Yes you are right But the world is big enough for people who do no share you opinion

35. redrooster13

Posts: 110; Member since: Feb 20, 2012

Dude you sound like you're in some kind of cult. It's just a company, nothing to worship over.

44. jellytime

Posts: 135; Member since: Dec 05, 2011

"We Apple have the power to control human's" You are not Apple and no Apple doesn't have the power to control humans "We are loved and well known all over the world." But also hated "We and SIRI like that." Forever alone

46. redrooster13

Posts: 110; Member since: Feb 20, 2012

+1 lol

27. shadowcell

Posts: 300; Member since: Mar 28, 2012

When it comes to the "portable" lineup of Apple's devices you'll notice that they put more attention (and technology) towards the iPad. For example, the disappointing 6th generation iPod Nano hasn't been changed since it's launch almost 2 years ago. Even when previous Nano enthusiasts and tech bloggers had several complaints about the lack of features Apple has done nothing but about it except lowering the retail price. it's my prediction that Apple will eventually discontinue the iPod Touch and/or Nano and offer a lower priced and smaller version of the iPad. It could probably save them an incredible amount of production expenses being the smaller scale iPad could be built in the same assembly line.

33. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

I hope they don't get rid of the iTouch, just make it the size of a Galaxy note and call it the iPad mini, there are more apps for the Iphone/iTouch anyway...

36. mrochester unregistered

If anything it'll be the iPod shuffle, nano and classic that get the heave ho as the Touch drives the vast majority of iPod sales. If Apple could find a way to make the Touch more affordable to replace the cheaper iPods and the capacity of the classic, they could sweep away all of the other models and streamline the whole lineup.

26. mrochester unregistered

It seems the transition from the iPod to the iPad has come at the right time since iPod sales have been falling for years now. Apple have a new "halo" device with which it can show it's strengths. This definitely means there'll be a serious amount of energy focussed on the iPad.

24. sarb009

Posts: 322; Member since: Jun 15, 2011

a sheep is a sheep whether with ipod or ipad

23. theBankRobber

Posts: 682; Member since: Sep 22, 2011

I have a 80gb classic iPod and it never made me feel like I wanted to own another apple product. Apple products are good but not my style so while I load up on my iPod , I don't see myself owning another apple product instead of a high Gigabit music device such as the iPod. A Ipad is just a over sized iPod touch the same way as a android tablet is a over sized android device.


Posts: 456; Member since: Nov 19, 2011

these raw raw apple iHerd fanboy articles are mind blowing. Apple simply offers the highest prices for last years technology, requires yearly upgrades for yearly restricted new hardware only software features that in general is closed, restrictive and completely non customizable.. You go iHerd, you go! no really, GO to the new MacCafe and find out what features of last years Android Apple plans to finally offer... oh and don't forget to go to the bank, get out another $600 for iPad 4. you already bought the other 3 and you know you will buy the 4th.., making it $2400 in just 3 years iN tablets :( oh, btw, my laptop is 4 years old, cost me $400. My xbox 360 is 7 years old cost me $300. Apple's profits are at your yearly expense, remember that iHerd

19. ananya22

Posts: 93; Member since: Apr 23, 2012

thats so true. i always disliked iphone but after getting an ipad2 i have started to consider it as an option

14. jimjam unregistered

It is true. I bought an ipad a year ago ... won't go into the reasons and then later was sucked into buying a mba 11 and iphone this past year. Ipad has gone and so has the iphone but the mba 11 is a great laptop and one to keep.

13. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Wow... It sold more than Microsoft xboxs did in 7yrs..

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

I must be immune to APPLE products's radiation as I have them all in my home, and I still find my Android phone far more useful than the iphones. The Asus Quad core or Samsung Tablet appeals far more to me. I do like the son's ipod, but, again, my phone does all of that and more.

17. Lucas777

Posts: 2137; Member since: Jan 06, 2011

"I must be immune to APPLE product's radiation as I have them all in my home"… might want to reexamine that…

38. networkdood

Posts: 6330; Member since: Mar 31, 2010

over exposure - I rarely touch the, except to enter the itunes code for the kids...

7. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

I played with an iPad 3, its like an ipad 2..... with a sharper screen, same icons, same grid, same interface, same same same. God iOS is getting REALLY OLD, I was going to buy an iPad 3 but I got my hands on an Archos G9 101 tablet, came with ICS, now THAT is a thing of beauty!, Dual core A9 processor @ 1.5 Ghz, it has great oomph. The hardware is not as polished, but shes built pretty sleek slim and light.

12. taco50

Posts: 5506; Member since: Oct 08, 2009

Who are you trying to convince? Us or yourself? Same tired arguments. Dual core 1.5? You don't say? Guess what no one cares about that tablet.

15. redrooster13

Posts: 110; Member since: Feb 20, 2012

I care about that it looks like you're wrong. Can a person not post their opinion?

16. taco50

Posts: 5506; Member since: Oct 08, 2009

What if I followed android articles around and constantly posted my "opinion"? You don't like Apple. We get it. Quit reading their articles then.

21. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Taco, when do you stop being a woman, man up, and hold up your end of the bet with Remix? Just stop posting, find a nice place to troll on Anandtech... Sincerely, Everyone reading this page

22. taco50

Posts: 5506; Member since: Oct 08, 2009

25. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Oh, I like Apple, I LOVE my 4th gen 64Gb iPod Touch, but it is time for Apple to shake it up, it is getting stale. And I paid more for that iPod Touch than I did for that Archos tablet. So I didn't really care if the tablet sucked or not, but it has been pretty impressive for something so affordable. I was considering going Apple after a negative experience with my old computer, but a buddy of mine brought me back to the light. He hooked me up with an old Dell workstation DUAL QUAD CORE XEONS (8 cores) for $350, and it'll whoop an i7. He said he liked Macs (he even has a NEXT computer if you know what that is) but he says it is too much money for not enough hardware.

18. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Same tired argument? This coming from the guy who's only arguments for iOS Vs Android is "iOS came first" & "Sheeps are richer and smarter than fandroids."

29. andro.

Posts: 1999; Member since: Sep 16, 2011

Ios essentially hasn't changed since the very first iphone beside a few minor tweeks so it is an dated design. But as with most things apple minor changes can take even years to be implemented in devices

32. taco50

Posts: 5506; Member since: Oct 08, 2009

iOS from 2007 to today is night and day. Only thing the same is the grid of icons. Great designs stand the test of time.

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