Apple has ‘fundamentally changed’, according to former creative director


To many people around the world, innovation and gadget-induced adrenaline have plateaued in the last few years, as new smartphone models seem to offer little exciting new stuff that their predecessors didn’t have. Nowadays, silicon inside handsets is relatively standard for most brands, and customers’ purchases are largely based on a phone’s image, looks and feel, rather than on a new piece of tech it rocks. According to a recent WSJ report, smartphone design accounts for up to 50% of a customer’s decision to buy or not to buy, while it was previously believed that the figure stood at only 7%.

Until a few years ago, there were few handsets that could challenge the iPhone, in terms of sexy looks and desirable image. But we seem to be entering a new age now – the ‘Post-Jobs Age’ – where Samsung is forever done with cheap-feeling flagships and offers the world premium-built handsets, such as the Galaxy S8 and S8+ it unveiled this year.

But one could also ask whether Samsung actually upped its design game, having foreseen the plateau in new smartphone tech, or Apple just lost some of the innovative momentum that loudly set its phones apart from others in the past.


We do not think that there was anyone who expected that things would not eventually change at Apple, after Steve Jobs passed away six years ago, and Dubberly may have a point to some extent. Apple is just no longer as vastly ahead of competitors, in terms of design, tech and features in the iPhone, as it was back in the days.

We do expect a slick iPhone 8, as we just can’t imagine it otherwise, but this year it may need more than an appealing design to attain a lead over Samsung’s flagships, analysts have said. Which is kind of cool for us, consumers, as Apple may be compelled to disturb the mentioned plateau with a ‘first-time-in-a-smartphone-tech’ show off this autumn, as in the good ol’ times.

We have heard various rumours about an in-screen fingerprint sensor that analysts predict has potential to be a distinguishing factor for Apple’s upcoming flagship, should it be able to implement it, that is.

There is no doubt that the Galaxy S8 handsets are fantastic phones, not just in terms of design, but also in terms of desirable features, such as a Super AMOLED display and an iris scanner. Nonetheless, Apple is still to unveil the S-line successors of the iPhone 7 and 7 Plus later this year, as well as a much-talked-about anniversary iPhone. While we expect the 7s and 7s Plus to represent bettered versions of last year’s models, all pointers and rumours suggest that the iPhone 8 could indeed break the plateau and give us what we all crave for – new, exciting tech that we just can’t resist but spend on

source: WSJ

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145 Comments

1. Medoogalaxy

Posts: 232; Member since: May 25, 2017

I think next phones can't beat Galaxy s8 As usual

2. IT-Engineer

Posts: 526; Member since: Feb 26, 2015

Since the iPhone 3g apple has lagged behind by design and software wise

12. tedkord

Posts: 17198; Member since: Jun 17, 2009

That's a silly statement, especially in terms of design. The iPhone 4/5 series were definitely the best design around. It wasn't until the 6 that design suffered. Software wise, your point is more valid, but still off. They lagged in features, but always put out a solid OS.

14. Lumbergh

Posts: 463; Member since: Feb 14, 2016

iPhones lagged in features, Galaxy Phones lagged literally lol

23. tedkord

Posts: 17198; Member since: Jun 17, 2009

Lagged right into being the best rated phones in the world. The neverending source of your pain.

73. sissy246

Posts: 7035; Member since: Mar 04, 2015

Go look up iPhone lagging dummy.

46. sgodsell

Posts: 7032; Member since: Mar 16, 2013

Although the design was nice in the 4 and 5. Both of them were tiny @$$ smartphones with even tiny displays with the lowest​ resolution going. Even Apple themselves moved on with an iPhone 6 and 6 plus. Maybe tedkord you should look at doing the same. However Apple is still behind, especially when I see $200 smartphones offering the same size display with the exact same resolution displays as the iPhone 7 plus. Yet Apple charges close to $800 for the iPhone 7 plus.

139. tedkord

Posts: 17198; Member since: Jun 17, 2009

The phones were small, but they were beautiful.

66. seret6

Posts: 279; Member since: Aug 14, 2013

Iphone8 is delayed, no one seems interested that iphone 8 isnt releasing anytime before 2018

68. BlackhawkFlys

Posts: 908; Member since: May 07, 2014

You are right. 4 and 5 had the best designs ever done by Apple especially the 5.

109. tedkord

Posts: 17198; Member since: Jun 17, 2009

Actually, I liked the 4 better, but not by much.

3. Bankz

Posts: 2515; Member since: Apr 08, 2016

We shall see come september.

16. Papa_Ji

Posts: 813; Member since: Jun 27, 2016

No need to wait till September bro it will be same shit.... four years in a row I think today everyone knows Samsung will supply most of the parts for upcoming iPhone6ssss.... So, basically SAMSUNG know almost everything about upcoming iCrap and Samsung will easily destroy it with NOTE 8.

24. Bankz

Posts: 2515; Member since: Apr 08, 2016

So u just admitted that samsung will use the opportunity to steal all of the features they know apple are going to add in the iphone 8 for the note 8? Ok.

90. tedkord

Posts: 17198; Member since: Jun 17, 2009

It was bound to happen. Now the Apple militia are claiming theft before the fact. It was only a matter of time.

121. sissy246

Posts: 7035; Member since: Mar 04, 2015

They all copy, so what. It only makes them all push harder and give all of us better phones. As long as our favorites give us what we want why care.

17. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Still bummed out about the 3.5mm headphone jack. I'll rock my 6P until the Pixel XL 2 is released. Still excited for the next iPhone though.

29. Bankz

Posts: 2515; Member since: Apr 08, 2016

The iphone 8 and pixel 2 has my name written all over it. Well except the surface phone is release this year then it will be the surface phone and the iphone 8.

35. Lumbergh

Posts: 463; Member since: Feb 14, 2016

If the surface phone runs Android, I'd be all over it.

95. iushnt

Posts: 3083; Member since: Feb 06, 2013

R u over your mind?

130. trojan_horse

Posts: 5868; Member since: May 06, 2016

Ha! That guy who incessantly trolls Android now claims to be rocking Android phones... He's out of his mind, bruh.

6. peace247 unregistered

I dont care about the iphone but apple has nailed it with the new ipad pro....now we just need a good file manager to access sd card with full read/write fuctions.

96. iushnt

Posts: 3083; Member since: Feb 06, 2013

That's so 2000nish.

83. TechGirl90 unregistered

Samsung's Devices aren't Unbeatable, please understand that the only reason Samsung is triumphing in the Mobile Market is because they market the everloving crap out of their devices and hire well known celebrities to get people to buy their products. "Because Lebron James who is my favorite NBA Player was using a Samsung Device, I'm going to buy it." The Mass Market doesn't have critical thinking, and that's not me being rude, it's just the sad reality, people go for what's popular instead of doing some research looking for a great product with great reliability and practicality. Instead of us doing research, we let these companies decide for us, and in return end up disappointed because we put our trust in their message expecting a great performance of what they was spouting towards us. No Company (and I don't care how big they are) is Unbeatable.

92. Canaan

Posts: 351; Member since: May 25, 2014

I agree with you that some people are completely clueless when it comes to devices. At work someone asked me if I had a charger they could use on their Samsung, they asked what phone I had and when I said an LG phone they were like is that an android? I was completely shocked by that statement, it seems to many people Samsung is android.

97. iushnt

Posts: 3083; Member since: Feb 06, 2013

Why would an average joe even do research on phones? They would do research on something else that interests them.

106. Highside

Posts: 197; Member since: Jan 31, 2017

Apple has no tech. They rely on slick marketing, and the stupidity of their sheep.

5. darkkjedii

Posts: 30902; Member since: Feb 05, 2011

I think the iPhone 8 is gonna be a great phone, limited by Apple's conservative approach, and differentiation between it and the iPad line. Apple is bottle necking the iPhone, by trying to keep true multitasking, slide over, and picture in picture on the iPad only. They need to just give it all the latest features, and let the user decide to use them or not.

7. TBomb

Posts: 1283; Member since: Dec 28, 2012

They will bring it to the iPhone as soon as the smartphone market starts to turn to mush. It'll "revitalize the industry and give the lifecycle an extra year or two of life. ^^Just my predictions.

86. darkkjedii

Posts: 30902; Member since: Feb 05, 2011

Probably right

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