Apple forced to make changes to the design of its new San Francisco store

Apple forced to make changes to the design of its new San Francisco store
Last month, Apple filed a plan to move the Apple Store in San Francisco to a tony location in Union Square. While city officials seemed to be happy with Apple's plans, not everyone was ecstatic. The plans call for Apple to dismantle a water fountain sculpture which did not go over well with the inhabitants of San Francisco. And now, the city's Planning Department has a list of changes that they want Apple to follow.

It seems that one thing that city officials are nervous about is a huge glass wall that will be located along the front of the store. They want Apple to break up the glass area by adding textures or colors to it. As for the fountain, the officials would rather that Apple work it into the design of the store rather than pull it out like a weed. Additionally, the Preliminary Project Assessment (which you can read by clicking on the sourcelink), notes that the store is within 300 feet of an "Urban Bird Refuge" which means that certain regulations must be adhered to including the use of minimal lighting and the banning of event searchlights.


Surely this isn't the kind of bureaucratic nonsense that Apple CEO Tim Cook needs to occupy his time, as the executive has some other worries on his mind. Then again, now that it appears that Apple has finally divorced Samsung, the executive might have some time to deal with the fountain issue. San Francisco mayor Ed Lee had high praise for the plans when he first saw them, but says he was unaware that the fountain, made by San Francisco artist Ruth Asawa, would have to be removed. Mayor Lee hints that a decision will soon be made as to the fate of the fountain. Stay tuned.


source: SFPreliminaryProjectAssessmenmt, MacRumors via SlashGear

FEATURED VIDEO

31 Comments

1. InspectorGadget80 unregistered

Good. They should of use concrete instead of glass like their phones. Anyone can easily rob a Apple store.

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You actually think Apple stores get robbed so easily? They have security up the --- protecting the store lol.

5. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I knew someone was going to reply with this video. But again, how often do their stores get robbed?

9. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Two things though: 1- Criminals are opportunists; there are plenty of people willing enough to show off their iPhone ripe for the picking versus a harder secured target. and 2- Purely speculation here, but based on the company's normal practices and tactics they'd do their best to keep reports of any store thefts suppressed as much as possible to prevent any negative public perception or safety concerns so they don't lose sales.

14. darkkjedii

Posts: 31550; Member since: Feb 05, 2011

Apple stored don't really get robbed, more like broken I to after hours dude. Burglary, and robbery are two different crimes. As Smurf said, there's too much security to try to rob one. That's why people wait, and burglarize them. Gadget continues to insert foot ----->:D

15. darkkjedii

Posts: 31550; Member since: Feb 05, 2011

Into.

20. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I'm sure that goods in Apple store are covered by insurance, that's mean Apple has nothing to lose even if goods will be stolen. ;)

2. Insignificant

Posts: 192; Member since: Sep 22, 2012

Nothing Cook can't get his way with. What's the going rate to bribe officials to allow violating the conditions an urban bird sanctuary has?

3. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Next to Tiffany will be a much better and more visible location. It never made sense for that store to be half a block off the square. As for the fountain, knowing Apple, they will pay to have it relocated, undamaged, enough so that they can build and everyone is happy.

7. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

"Surely this isn't the kind of bureaucratic nonsense that Apple CEO Tim Cook needs to occupy his time..." Ugh... Someone true colors are showing.

10. Mxyzptlk unregistered

It's supposed to stand out. Apple Store is far more grand than any other lame store.

11. ZeroCide

Posts: 816; Member since: Jan 09, 2013

Stand out or look stupid. if a Quake happens in frisco the apple store will come down. Which would probably be no big loss.

13. darkkjedii

Posts: 31550; Member since: Feb 05, 2011

If a quake happens that's strong enough, everything is coming down. Bad example Zero.

27. Dorothy69

Posts: 498; Member since: May 21, 2013

That's okay .... if it does come down we can all chip in and send the Frisco store some krAziGlue so they can put all the pieces back together.

12. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Not true. Visit downtown Chicago and you'll see some of the best looking stores everywhere, from the 2 floor Puma Store to the huge Nike store.

16. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Mxy is a bit biased, if you haven't noticed.

17. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Mxy is always biased. Well, not always, but most of the times.

22. jacko1977

Posts: 428; Member since: Feb 11, 2012

just butt hurt that he knows the s4 is better and apple guys have no brains to make there own stuff look at pass 6 years everything looks the same as model before it

18. darkkjedii

Posts: 31550; Member since: Feb 05, 2011

He's rite though Doug. The design is supposed to stand out.

19. Googler

Posts: 813; Member since: Jun 10, 2013

Very true. Fortunately there's a ton of stores that aren't lame.

28. jdoee100

Posts: 334; Member since: Jun 04, 2013

Their new store looks good, but they need new products, not new stores. Without new products(and I don't mean 5S), their store is just a hollow hall.

21. jacko1977

Posts: 428; Member since: Feb 11, 2012

i walked into a apple store in sydney and a sales rep walked up and said can i help you i said i wanna buy the best phone in the world then she said we have 3 storage memory of iphone 5 16gb 32gb 64gb i was like wwwhhhaaattt sorry i said im after the samsung galaxy s4 & note 2 and i can add sd card so i have storage over 64gb not that p.o.s she asked me to leave lol

23. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Made my day! LMFAO

26. Dorothy69

Posts: 498; Member since: May 21, 2013

Must've been the same canary cΠnt who threw me out.

29. quakan

Posts: 1419; Member since: Mar 02, 2011

You sound like the douches that go to Walmart stores then tell employees who simply work the store stocking and helping guests, "Oh, Target is better because of blah blah blah." I always feel bad for them because I know in their mind they're thinking, "Idgaf, I just work here". I bet you went home and high-fived your buddies acting like you were such a badass that day.

32. darkkjedii

Posts: 31550; Member since: Feb 05, 2011

Exactly. Seems like jacko went to the store looking to start trouble. I'd have asked him to leave also. He seems like a mega fanboy.

31. monkeytown

Posts: 125; Member since: Jul 26, 2012

straight badass dude!!!!!!!!!!!!!!! .

24. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

http://www.apple.com/de/retail/kurfuerstendamm/ This store in Berlin is the best by far. And stop hating Apple,it has the best design even with theirs stores.

25. Dorothy69

Posts: 498; Member since: May 21, 2013

Whatever they do, it will be an utter iSore to dt 'Frisco; I'm shocked the girls on the City Council went for anything that was not mission style.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.