Apple files application to trademark 'Night Shift'; feature could end up on the Apple Watch

Apple files application to trademark 'Night Shift'; feature could end up on the Apple Watch
In the U.S. and Hong Kong, Apple has filed for trademark protection of the 'Night Shift' name. This is the feature found on iOS 9.3 and later that removes blue from the screen of your iOS device once sundown arrives. Studies have shown that staring at bright blue on the screen of a smart device before bedtime can mess with your circadian rhythm. That could make it harder for you to fall asleep.

Removing the blue not only helps you sleep better, it also prevents your eyes from getting strained and fatigued. This is why Apple is planning to add Night Shift as a feature for the Apple Watch, among other devices. Adding Night Shift to more Apple products also explains why the tech titan is filing to trademark the name in the two aforementioned countries.

On the iPhone and iPad, the feature uses the clock and geolocation to compute when the sun goes down in your area, and automatically turns Night Shift on. Of course, if you're not happy with how the screen looks without the colder colors like blue, you can always disable the feature.


source: PatentlyApple

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38 Comments

1. LeSerpentVincent

Posts: 66; Member since: May 30, 2016

Apple really know how to innovate :)

2. Mxyzptlk unregistered

At this point, it's more on the lines of simplicity and excellent user experience.

4. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You don't find this useless feature gimmicky do you?! Though some people may have some issues, it isn't the vast majority. Just a lame feature. If my screen is to. Right, just time it down before sleeping. This turn the screen another color is all hype.

10. sgodsell

Posts: 7243; Member since: Mar 16, 2013

why would Apple put night shift on their watch? Especially when the watch face is off all the time, and only if you tap or move your wrist, will it light up. Besides that the watch faces, and their apps are mainly all black backgrounds. How about Apple work on a watch that can leave it's watch face on all the time, and much longer battery life. Just more Apple propaganda crap.

11. Rydsmith unregistered

What in the actual hell did you just say!?

13. Subie

Posts: 2356; Member since: Aug 01, 2015

It honestly looks like a drunken slur. Techie, did you get into "the sauce" tonight?

14. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

This damn phone sometimes. Thought some people may have some problems, it isn't the vast majority. Just a lame feature. If the screen is too bright, just turn it down before sleeping. This turn the screen another color is all hype.

37. Rydsmith unregistered

18. Leo_MC

Posts: 7254; Member since: Dec 02, 2011

I used to use an automation app on Android to dim the screen at nighttime - a feature I have missed since upgrading to the iPhone. Then night shift came and proved to me that a simple feature can get the user so much benefit. Gimmick means a feature you use once-twice and never find the need to use it again; this is totally different and it would not be a bad thing if you would try it (install an app, play store has one, although I highly recommend an iPhone) for a few days and then return with thoughts about it.

21. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Also, it isn't just the same as dimming (regardless who came up with the idea), the warmer tone is easier on the eye and that's the point. I use my phone a lot in the dark when I'm up at night and it's definitely better than just dimming. I already use an accessibility filter to drop the brightness far further than normal minimum at night so it doesn't light up the room!

33. Leo_MC

Posts: 7254; Member since: Dec 02, 2011

Totally agree. It takes a simple test to realize that: at night, enable and disable the option a few times and the eyes will tell the user how it is better :).

35. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

How is it not the same? LCD screens are backlit so dimming them won;t change the color. The concept is to "dim" the screen so that the brightness of the screen doesn't wreak havoc on your eyes. AMOLED displays already have a natural hue to them because they don't produce a "natural" white background. When you dim them, you can using see a blueish tone to the color which would be white on an LCD because of the bulb. The only difference if they have to make the LCD display turn a blueish hue. Apple is using a "filter" to filter out blue light. Based on the technical jargon, some people experience weird symptoms like headaches after using the displays at night before bed. To be it just a bogus claim for idiots who stare at their phone screen for countless hours, rarely blink, never take breaks and have the brightness set to high. When you "dim" the screen, the dispaly is being asked to "tone" down its color scheme to make them less bright. The more dim, the less intense the light. Night Shift is doing this by way of a software filter designed to let less light of a certain color not be as high in density. Effectively it is just another form of dimming the display. Just like Retina Display meant nothing. It was just a way of saying, this is a display that packs more pixels in a given amount of space to give the display a HD and high resolution even with a small size. Night Shift is equal to Retina Display, as being nothign but marketing double speak to replace a typical word or set of words. I read a couple articles on it, I thought this one explained it the best with a bit less technical jargon. When you actually read it for what it is, its just only over-explaining a concept that is nothign more than a technical form of dimming. http://www.theverge.com/2016/3/29/11326194/apple-night-shift-blue-light-sleep

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Apple really not shy, steal their developer ideal, remove their app from app store and now patent it some more. This is shameful!

22. AlikMalix unregistered

They trademarked the name for the Night Mode to call the feature a distinctive name - they didn't patent anything.

24. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Exactly. Comprehension levels here show the level of intellect I feel... iTrolls™

34. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Actually maybe you need to go back to school. The USPTO office does both. They are are "technically" the same. a Trademark is a filing to protect, things like slogans and words, while a patent is protection of a physical concept of an item. BOTH are forms of protection of something you want to protect. The filing for both are pretty much the same. TRADEMARK DEFINED - any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate his or her goods and to distinguish them from those manufactured or sold by others. A trademark is a proprietary term that is usually registered with the Patent and Trademark Office to assure its exclusive use by its owner. Though the terms are not interchangeable, they are for the same reasons. Its a form of protection for a special thing. PATENT - Used to protect an invention. Oh and you can invent words. Many companies have made new wrods they trademarked by spelling them differently.

30. Ordinary

Posts: 2454; Member since: Apr 23, 2015

31. Jimrod

Posts: 1605; Member since: Sep 22, 2014

All I can see in there is that they "trademarked" it, not patented. You can trademark terms like "Nightshift" for specific areas (such as mobile device screens) but not generally - as in "I'm working the night shift, oh crap, now Apple will sue me!".

5. submar

Posts: 713; Member since: Sep 19, 2014

Innovative indeed. Kick f.lux out of app store. Use its features and patent it.

16. LeSerpentVincent

Posts: 66; Member since: May 30, 2016

Haters gonna hate smh

19. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Either blind or brain dead. Most likely both.

20. xondk

Posts: 1904; Member since: Mar 25, 2014

I genuinely have to ask, are you just firing off a line, or do you actually really think that people who explain what actually did happen are 'haters' ?

23. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Well Submar obviously does hate Apple as it seems to be the only thing he ever goes on about. As always using the old "innovation" line crap - did Apple call this feature innovative? No. Just the usual trolls do.

27. submar

Posts: 713; Member since: Sep 19, 2014

I was replying to the #1 comment, "Apple really know how to innovate :)" Shut up before you make yourself sound stupid.

29. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Why stop now? I've learned so much about it from the likes of yourself and Techie, I think I've nearly mastered it!

32. submar

Posts: 713; Member since: Sep 19, 2014

Seems like Apple royal guard can't take any criticism. smh... You should go out of your room and get some fresh air.

38. xondk

Posts: 1904; Member since: Mar 25, 2014

I'm unsure how it is 'hate' when it is simply stating the truth? But also my reply was to LeSerpentVincent But what do you mean the 'innovation' line crap? apple is claiming they innovate and such, yet they are copying features such as this? is that innovation? not in my book, and don't get me wrong, I don't hate apple, and if people enjoy apple products the most they should use apple products. But to say that Apple is an innovator is stretching it a bit.

17. PhoneFixer unregistered

Yeah and so crappy stupid idea "night shift crap :D Who on eart gonna use this sht? Nobody.. Maybe only pinky iphone fanboy enthusiasts :)

25. AlikMalix unregistered

I have it turned on... And yes, without it, I'd be on my phone for more Han an hour before going to sleep, either reading some articles or playing a game - now you feel sleepy after only 15-25 minutes. Read the benefits of turning the screen that time in the evening. You do tbh e to use it, but it's good for you.

36. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Sounds like you've been hypnotized by more of Apple's fantastic marketing. The reality is, you will feel sleepy when it time to be sleeping. However, a brighter litght will cause you to stay awake, because the right litght tells your brain its effectively "daytime" and that you should be awake. I tried the feature out on my iPad Pro and just compared it to "dimming" the brightness on my Tab S. Other than the hue of the screen, effectively they are both doing the same. Your brain is effectively seeing less light, and thus it is soothing to your eyes because the light is softer and thus your brain can wind-down and let you sleep.

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