Apple equipping its stores, and Disney stores with NFC readers and new iBeacon transmitters

Apple equipping its stores, and Disney stores with NFC readers and new iBeacon transmitters
Since it looks as though the new iPhone 6 will be equipped with NFC, Apple is apparently buttressing its iBeacon set-ups at its brick-and-mortar stores with upgraded equipment, and it is pushing in new point-of-sale tools with NFC readers.

iBeacon has been part of the Apple store landscape for a while, but the big news is with Apple finally getting on board with NFC. For Apple’s iBeacon, the upgrades will provide better in-store tracking, and the NFC will accommodate the new iPhone and purportedly Apple’s new watch.

While many can say that Apple is behind the curve with NFC enabled equipment, the reality is that retailer and consumer adoption of the technology has been rather slow. Aside from being able to “touch-to-share” between smartphones, and seeing some point of sale systems with the logo embossed for the customer to see, NFC is, for now, an acquired taste.

Despite the cautious growth rate, Disney is reportedly having its retail stores outfitted with new point-of-sale machines that support NFC which are certain to mesh with Apple’s anticipated mobile payment service. Other retailers are also on track to get on board with Apple, including Walgreens and CVS pharmacies, and Nordstrom.

For iBeacon, the prospects are a bit different. Apple is working its plans to provide iBeacon transmitters to retailers that also sign up for Apple’s mobile payment service. That means iPhone owners could be able to get real-time in-store offers at a variety of locations.

All should be revealed on Tuesday for Apple’s unveiling of the new iPhone, and maybe some other goodies.

source: MacRumors



1. naittosan

Posts: 243; Member since: Jun 28, 2014

Now that apple is going with NFC a lot of stores will get on board with point of sales.

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

The US is tragically a mess of monopolies, and unless one of them pushes nothing moves. Now they'll finally start moving on NFC now that Apple is pushing it. Google had to push with fiber to get some decent internet progress and even then the big players are dragging their heels. Tragically the US and their politicians are hell bent on keeping North America in the stone age.

10. Shatter

Posts: 2036; Member since: May 29, 2013

Many isps got deals with cities to keep competition out, fiber won't come to some places for a long time. I will be able to get 1GBps sometime in 2016.

16. sgodsell

Posts: 7605; Member since: Mar 16, 2013

In Canada the vast majority of stores already use RFID (NFC). When all bank cards and credit cards in Canada are RFID. The next step is naturally NFC.

2. fzacek

Posts: 2486; Member since: Jan 26, 2014

iSheep will be like "Apple invented NFC! NFC is the best thing ever!"...

5. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

No, they will be like "Apple made NFC relevant." They will be right. There was no inability to implement it, but it was a solution without a well-defined problem or the proper safeguards.

8. fzacek

Posts: 2486; Member since: Jan 26, 2014

They're not that smart...

13. Finalflash

Posts: 4063; Member since: Jul 23, 2013

"Apple made it relevant" is the new "Apple invented it" because they were proven wrong on it so many times. NFC was relevant just not in the states because Apple kind of has a near monopoly in the phone market and therefore, like the other monopolies, it likes to hold everyone back until they can milk people with it. As long as they push it forward though, it is a plus anyway, but one can hope that maybe someone somewhere breaks the monopolies that currently rule the US somehow.

19. ikenvape

Posts: 309; Member since: May 28, 2014

True fanboys will think that, but love it or hate it. Apple will take a simple feature and exploit and market the hell out of it to get the feature embraced by a larger majority. They're the ones that chase after outlets to get them involved. Tech works off tech. The same as Apples UI, Google just improved the hell out of it.

4. wilsong17 unregistered

I want to see if nfc is a gimmicks now

6. nctx77

Posts: 2540; Member since: Sep 03, 2013

No! Bumping phones is a gimmick.

7. wilsong17 unregistered

So you are saying iPhone only use it to bump

15. superduper

Posts: 151; Member since: Oct 20, 2013

iPhones don't need to bump. AirDrop already sends the data faster and over greater distances than NFC.

17. RebelwithoutaClue unregistered

Greater distance, sort of, since you don't need to bump. But you do know sending files using NFC is over WiFi as well. So no it won't be faster.

9. Twisted247

Posts: 282; Member since: Oct 12, 2012

No surprise, Apple trailing far FAR behind.. When Android has it, it's a gimmick. Now when Apple releases it it's "INNOVATION AT ITS FINEST" The story we've all seen play out year after year after ,yawn...

11. Shatter

Posts: 2036; Member since: May 29, 2013

Apple will most likely do something to cripple android devices functionality with their "special Apple Certified" overpriced NFC scanners.

12. AlikMalix unregistered

I've been saying for years - it's one thing to stick a chip on a device and check off a box on the spec sheet. It's completely another thing to create a market in which that feature makes tasks easier and implement where it defines our habits. You can say carriages had four round wheels, but it was a car that redefined how we travel today. If you stuck same four round wheels on a car it will still need to be pulled or pushed down a field, but if u install an engine and build an road infrastructure (so the cars don't collide with each other going opposite directions on the same road), and create some tragic laws (standards) you will redefine transportation. That's what apple will do with ibeacon and NFC.

18. RebelwithoutaClue unregistered

There is already a market for NFC devices, look around in the world. I'm already paying with NFC in my country in many places. The infrastructure will get bigger now that Apple is onboard, but there is already one without them. Apple is no longer the sole tech company that gets things done. Some tech they have provided, like ibeacons and passbook arent doing too well in countries other than the USA. It's a big place you know.... the world.

14. ciprian.ruse

Posts: 320; Member since: May 13, 2014

Wow !!... adding NFC it's for sure an upgrade...LOL. What about the 12mp camera with no OIS or the HD screen or the small battery that you have to charge twice a day or even the no customization options ? With the huge price you pay for Iphone 6 you get a device with 2013 specs that you unlock the screen and you have only a drawer to swipe through apps. You can't change icons, you don't have a desktop to customize, you don't have nothing , it's like you have a semi-retarded device but what the heck you have an apple logo on the back and the bill for the huge price you payed on it.

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