Here's the first television ad for the just announced Apple AirPods Pro

The big feature is active noise cancellation and by tapping the sensor on the stem of the AirPod Pro, Transparency mode can be activated; this allows the user to hear his or her tunes while also letting ambient noise to be heard. And the new accessory is both water and sweat resistant.

With the AirPods Pro shipping this Wednesday, Apple has already released the first 50 second commercial for the product. No doubt you'll spot it on your television set as soon as tonight. But you can view it right now and be the first on your block to see the ad which starts by showing off the slightly new in-ear shape for a better fit. Noise Cancellation is one feature that comes up early in the spot followed by the tapered silicon tips that offer a more customized fit. The aforementioned Transparency mode gets a shout out and the commercial even shows you how to activate it.

"Innovation from chip to tip," says Apple. "Magic like you've never heard." The ad ends with the new AirPod Pros being placed into the slightly wider wireless charging case. And by the way, if you're curious about the song being used in the commercial, it is "Lenguas" by Elephant Heart.