Apple claims iPhone is used 50% more than Android phones

Apple claims iPhone is used 50% more than Android phones

Apple’s chief executive Tim Cook has just announced that Cupertino has sold 600 million iOS devices to date. The number itself is impressive, but Apple’s CEO wanted to stress something else - the fact that customers use these devices a lot. Actually, not just a lot - Cook claims iPhone is used 50% more than Android phones.

"I'm happy to tell you people are using our products substantially more than other products," Cook said on stage. "iPhone users use their phones 50% more than Android users."

To back up his claims, Cook used a somewhat strange metric saying shopping traffic is higher on iPhones. It’s hard to generalize like this given that Android phones differ a lot and hit a lot price points, while Apple only releases one high-end device per year, but claiming more phone usage on the iPhone is definitely polarizing and hard-to-prove.

In other stats, Apple boasts the highest customer satisfaction of 73% and over 90% of its installed base is using the latest version of the software. Nice.

source: Apple



1. Carlitos

Posts: 668; Member since: Oct 23, 2011

I always find this hard to believe. All my friends that have iphones barely use their phones. Most of them just for music. Most of the time they squinting their eyes to see the screen cause its always on low brightness because the battery dies quickly. They ask me (I have a Note 2) to search for things when I am around them. If not they won't search it at all. Unless its something important.

5. Carlitos

Posts: 668; Member since: Oct 23, 2011

And two of my friends have the great innovative revolutionary iPhone 5. The rest are iPhone 4s

6. AshleyT3

Posts: 4; Member since: Apr 21, 2012

@Carlitos Yes! I thought I was the only one. This is my life

16. GeekMovement unregistered

like you, all of my friends have the iPhone 4s/5. one of them dropped their phone so the screen shattered, but she still said "iphone forever", another time the battery died, so they had to borrow their friend's iphone to call people, and they're still looking forward to the next iphone hoping for a better camera... iphone looks beautiful? my friend putted a brick otterbox casing on it so it looks like a door stopper now.. yeah, he's still really proud of it though.

18. stealthd unregistered

Reality is sometimes hard to believe.

32. ardent1

Posts: 2000; Member since: Apr 16, 2011

The statistic is well known and has been reported on by numerous websites, news groups et al for a number of years. The reality is an iPhone user, ON AVERAGE, tends to have more money than an android user and this is captured by online purchase data over the years. I am not saying EVERY iPhone user is better off than an android user; I am saying the data continues to show the average iPhone users is wealthier than its android counterpart based on online purchase metrics. In Econ 101, they introduce a concept called the Marginal Propensity to Consume in case people are interested. That is to say people tend to consume based on their wealth and we look at the AVERAGE (sometimes median) person to avoid biases in these comparisons.

2. superstar

Posts: 30; Member since: Apr 14, 2013

Yeah I'm sure last time I checked a 3.5/4 inch screen is only OK for texting and fitting in tiny pockets.

20. noim1

Posts: 297; Member since: May 15, 2012

I think Apple is only Talking abt America ..... If they look Globally last time i checked Android Had 75 % market share !!! Tim Cook put on ur Glasses !!

22. MCrapp

Posts: 318; Member since: Apr 07, 2013

I must charge my note2 everyday! I am heavy user?

24. datoserigarylaw unregistered

People charge phone everyday, I got an iPhone 5 and a GS3, iPhone dies before the day ends and GS3 might only get low battery

3. Cha7520

Posts: 222; Member since: Oct 31, 2010

WOW..are you serious? lol. Everyone at my office except for one person uses the iphone. This is a flat out

12. rojiblanko

Posts: 25; Member since: Oct 14, 2011

same here! we are 5 people here at the office and 4 of us use Android (2 S4, 1 Htc One and of course my Nexus 4) only one person use the iPhone

19. stealthd unregistered

Denial is usually the first human response.

26. roldefol

Posts: 4744; Member since: Jan 28, 2011

So either everyone's using iPhones, or nobody is. I can tell you in my office, we're about 60% Android, 30% iPhone, 10% other. But when I get on a plane, it looks like 80% iPhones.

31. E.N.

Posts: 2610; Member since: Jan 25, 2009

At the end of the day, iOS users use more content. Despite a much much lower marketshare, iOS users have more access to apps and download them more, iOS users download more books, iOS users make up more web traffic which is crazy since they make up on 25% of devices, iOS users take more pictures and probably videos as well, iOS users play more games. Considering iTunes is the #1 source of music I'd be willing to bet iOS users listen to music more often too. I know too many Android users that have no music loaded onto their device

33. ardent1

Posts: 2000; Member since: Apr 16, 2011

People who have looked at the data for the past six years or so will tell you the average Apple user is more likely to make online purchases than its average android counterpart, respectively. The data goes back about six years.


Posts: 4851; Member since: Apr 13, 2012

Wow the iFan thinks he's got the very best phone and OS in the world, pathetic™ iD®0n€$™ The amount of average joes in this world, outclasses smart people!

14. jaoowolabi

Posts: 201; Member since: Jun 07, 2012

NO one like you!

7. pixelado

Posts: 130; Member since: Feb 16, 2013

Is it just me? or Apple can't show stats without bashing Android? Don't take me wrong, it's always reasonable to compare the big players side-by-side, but Apple takes it to the next level. Remember the iPad Mini launch? It was more like a Nexus 7 ad.

9. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

it's kind of pathetic, it's turning back to the pc wars where apple would mock PC (meanwhile windows maintained 90% market share)

34. ardent1

Posts: 2000; Member since: Apr 16, 2011

You mean when PC's HAD a 90% market share. If you include iPads in the market share statistics, it's now a whole new world. Android tablet have not had the same success as their smartphone counterparts. And the data continues to show how the laptop market is shrinking and how the netbook market has been eroded by tablets. IMO, it's kind of pathetic using that dated argument in today's landscape. You need to keep up with the times.

35. dmakun

Posts: 382; Member since: Jun 06, 2011

@ardent1, Dude you are so annoying! Sad to see you haven't grown up since the last time I saw one of your posts. To feel better about yourself because you use a device (iPhone) is so low. I'm a happy android user since 2009 cos i believe that platform is more versatile compared to IOS and it "just works" for me but I have a iPad Mini (a gift) so I'm glad i have a 'open mind'.

37. ardent1

Posts: 2000; Member since: Apr 16, 2011

Dmakun: I don't have an iPhone. I have been using the Moto Triumph for the past 2 years. Obviously, you have me confused with some else. I don't know what's more annoying: You having bad memory or you can't come with a half-decent put-down. Your post was that pathetic.

13. oister85 unregistered

Yeah is true everything They said is bashing on android. They just make fun of nfc. Is funny how they try to impress People with ios7, most of those features already exist in android.


Posts: 442; Member since: Mar 15, 2013

Yeah right tim cook hahaha nice one

10. sorcio46

Posts: 435; Member since: Jul 27, 2011

"iPhone users use their phones 50% more than Android users." "Yes but.. Why?... tell me about the datas you collected to say this" "You are holding it wrong!!!!" "..." Apple please!

11. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

Of course they're going to say that!!

25. datoserigarylaw unregistered

Or else how they are going to sell their apples?

17. Zero0

Posts: 592; Member since: Jul 05, 2012

Is that a thing to be bragging about though? First of all, the number could mean (read: probably does mean) absolutely jack nothing. Second, I read that as, "It takes 50% longer to do things on an iPhone."

21. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

Not likely. Disagree with this statement. Seems more like a bone to appease shareholders and pump up the stock. This is an expected statement from the CEO- He is not going to say "well people spend less time with our devices vs the competition" The truth is from what I see Android users spend more time with their devices not only customizing them but also pulling down alot of info. This is what I see in the school district as Google translator is the key tool used for translating Spanish to English . Apple is used more for Apple TV to mirror what the instructor has on his/her iPad unto the screen for the students.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.