Apple changes policy and locks in screenshots once an app is approved

Apple changes policy and locks in screenshots once an app is approved
You might recall the story we brought you just a few days before Christmas about a couple of rogue apps in the Apple App Store. Both were titled Halo 4, had the appropriate logo for the game as a thumbnail and most convincingly had some screenshots of the game that looked like the real thing. But instead of getting the popular game for $4.99, buyers were stuck with a run-of-the-mill chess game or a racing game. It was the ole' bait and switch (Some have become so adept at this that they have become...you got it! Master bait and switch violators).

Apple has come up with a plan to battle these scammers and has changed its policy as discussed in the Developer Portal. Starting immediately, app screenshots will be locked in to the images used at the time that Apple puts its stamp of approval on the app submission. This rule would prevent those naughty bait and switchers from turning a pedestrian app into the hottest video games available. And while Apple does pull the app and refund the money once the ruse is discovered (which it always is), the policy change is sure to weed out some of these phoney apps in advance.

source: Apple via TUAW

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7 Comments

1. tedkord

Posts: 17318; Member since: Jun 17, 2009

Good move.

2. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Agreed. One thing Apple does have over Android in this regard is a speedier response to stuff like this.

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

This happened like weeks ago and the apple fan claim speedier response compare to Android. downphoenix, there no such reporting on play store to begin with. People like you give apple fans a bad name.

8. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Yes, if only the person who approved the app actually, um, checked it as apple is so proud of their curated app store...

4. firelightx

Posts: 71; Member since: Oct 13, 2011

Do they have any system in place for approving picture changes afterwards? What happens to legit apps that simply redesign their UI, or come out with a new feature? Is there a policy in place for them? I see why Apple made this move, I just hate to see a couple "bad eggs" ruining it for everyone, you know what I mean?

7. thmst30 unregistered

If they update their app that has to be approved as well does it not? So I assume the new updated app would then have updated screenshots. I don't think it will be an issue.

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

I like this change in policy.

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