Best Buy's top-selling Apple products since 2016 have been dongles

Best Buy's top-selling Apple products since 2016 have been dongles
Although Apple’s iPhone 7 and 7 Plus introduced only a few external design changes in comparison to the previous-generation iPhone line, Apple did face some serious backlash when it was revealed that the new devices would ship without a 3.5-mm headphone jack.

Since the decision, Apple has largely ignored any backlash surrounding the matter but has continued to bundle in 3.5mm to Lightning dongles in iPhone boxes in order to allow people to utilize their older earphones. However, these dongles are prone to breaking and can also easily be lost, hence the rather strong demand for the accessory. But as revealed by a new report, demand is so high, in fact, that dongles, which also include USB to Lightning cables, have actually been Apple’s best-selling product category at Best Buy since Q1 2016.

Taking the lead over all other products, Apple’s 3.3-foot USB-C to Lightning cable maintained its number one position for a total of five consecutive quarters beginning Q1 2016. Eventually, though, the accessory dropped down into second place, passing its crown over to the controversial 3.5mm to Lightning dongle that is still extremely popular to this day. Another popular dongle worth pointing out is the 6.6-foot USB-C to Lightning cable which also sits within the top 4 of the best-selling Apple products.

Outside of the dongle category, Apple’s headphone accessories are extremely popular too thanks to sales of AirPods, as are the multiple generations of the Apple TV. In a distant fourth and fifth place, however, are the Apple Watch and the brand’s iTunes Gift Cards.

While the Silicon Valley-based giant's end goal with the removal of the headphone jack may have been to push its wireless accessory sales, the company has also indirectly created a whole new business led by the popularity of the audio jack dongle. And with rumors now suggesting that Apple may stop shipping the accessory with its newer iPhone models, demand could soon receive a boost as more and more customers purchase devices without the popular port.

source: Ceros via: 9To5Mac



1. redmd

Posts: 1949; Member since: Oct 26, 2011

Congrats Apple. Surely your removal of the headphone jack had paid off. What will you remove next?

2. L0n3n1nja

Posts: 1588; Member since: Jul 12, 2016

Technically they followed it up by removing the finger print scanner, question is what's next?

3. joshuaswingle

Posts: 672; Member since: Apr 03, 2018

Once wireless charging is fast enough the Lightning port will probably be removed

8. AngelicusMaximus

Posts: 765; Member since: Dec 20, 2017

As crazy as that sounds right now, you're probably right.

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It doesn't sound crazy at all when it comes to Apple. For that matter, I bet they will up the price by another 100 and include a phone only slow charger in the box. Then even take that away.

4. notfair

Posts: 767; Member since: Jan 30, 2017

that's how you become trillion a dollar company... also with a blindly loyal fan base.

17. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

They weren’t blind to chose the only OS that differentiates to the rest. Also, people like apple’s amazing ecosystem. You just have to be glad that your phones does have lot more features for less. Though  didn’t need to thag because ever year, they were adding features to iphones which apple users doesn’t realize that it was already in android for years. It just that many iphone users doesn’t look what other OEMs has to offer, it’s just that  at good at everything they did.

22. Trex95

Posts: 2383; Member since: Mar 03, 2013

Apple has the best customer services, best resale value, software update up to 5 years and there app quality still remain best smart phones app especially games. You need to ask yourself why other OEM’s copy Apple?

6. tedkord

Posts: 17489; Member since: Jun 17, 2009

Well, that doesn't make sense. I keep hearing that 3.5mm is ancient tech that no one needs any more, and that lightning and wireless are better. What gives?

9. kozza3

Posts: 778; Member since: Oct 17, 2012


7. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Not good for the Flock

10. Venom

Posts: 3833; Member since: Dec 14, 2017

Leave it up to Apple to remove something that a lot of people use. Then they removed TouchID with the iphone X. Tell me again why Apple is still making bank if they keep doing stuff like this? And that goes for any other OEM that see fit to remove the headphone jack. If it's not broke, leave it alone.

13. Rigmaster

Posts: 234; Member since: Jan 22, 2018

This story is more about BestBuy not being the place to go for Apple accessories. I'm sure many buyers aren't heading there to get dongles. They just pick one up because it's there and inexpensive. If BestBuy is set up like it is near me in NJ, most of the checkout lines are well-stock with Apple dongles. There are more in the checkout lines than in the Apple section so these are incidental, unplanned purchases. As to Apple's dongle array, it's completely smart business-wise to do everything you can to support your ecosystem. Apple's just done it better than most. Lot's of OEMs have proprietary charging ports, which is what Lightning really is. It just evolved into an all-in-one port over time. If you have invested a lot on wired headphones and peripherals, wireless is the future so the ports are all going to be gone soon.

15. tedkord

Posts: 17489; Member since: Jun 17, 2009

Gold medal iRationalization.

16. cmdacos

Posts: 4334; Member since: Nov 01, 2016

This is seriously the dumbest thing I've read today and I'm following trump on twitter...

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