Apple adds two new full-screen iAd options for developers

Apple adds two new full-screen iAd options for developers
On Tuesday, Apple announced to developers that it is offering two new options for iAds. A full-screen interstitial banner ad will cover the entire screen, as opposed to the traditional banner ad that runs across the top or bottom of the display. The full-screen banner ads do cost more, which makes sense considering the larger amount of real estate employed. These single ads can be static, or used as a transitional effect between two sections of an app.

The other new option for developers is a pre-roll video. This selection costs more than the traditional header/footer and MREC (medium rectangle) banners. The videos are available in aspect ratios of 16:9 and 4:3, and come in 15 second, 30 second, and 60 second blocks. Both new options can be built right into an iOS app by developers

Unlike previous ad options, which required the user of the iDevice to tap on a banner to make it full screen, the new ads will automatically cover the entire display. In addition, with the availability of iAds in Russia and Switzerland, Apple's iAds network now consists of 16 regions globally.

source: AppleInsider

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