Apple adds two new full-screen iAd options for developers

Apple adds two new full-screen iAd options for developers
On Tuesday, Apple announced to developers that it is offering two new options for iAds. A full-screen interstitial banner ad will cover the entire screen, as opposed to the traditional banner ad that runs across the top or bottom of the display. The full-screen banner ads do cost more, which makes sense considering the larger amount of real estate employed. These single ads can be static, or used as a transitional effect between two sections of an app.

The other new option for developers is a pre-roll video. This selection costs more than the traditional header/footer and MREC (medium rectangle) banners. The videos are available in aspect ratios of 16:9 and 4:3, and come in 15 second, 30 second, and 60 second blocks. Both new options can be built right into an iOS app by developers


Unlike previous ad options, which required the user of the iDevice to tap on a banner to make it full screen, the new ads will automatically cover the entire display. In addition, with the availability of iAds in Russia and Switzerland, Apple's iAds network now consists of 16 regions globally.

Apple has added full-screen interstitial banners, and pre-roll videos, to iOS apps

Apple has added full-screen interstitial banners, and pre-roll videos, to iOS apps


source: AppleInsider

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9 Comments

1. AlikMalix unregistered

Apple copying Google again... lol

3. Scott93274

Posts: 6025; Member since: Aug 06, 2013

NO!!! ... wait a minute... maybe, I think.

5. Iodine

Posts: 1470; Member since: Jun 19, 2014

Yeas exactly, I heard they are going to build an jetpack next ! But seriously: What the heck are you talking about ?

2. Scott93274

Posts: 6025; Member since: Aug 06, 2013

This is a really great way to disrupt the user experience. I guess paying a premium for your phone doesn't mean you'll have an ad free device.

4. hellonerds

Posts: 334; Member since: Aug 27, 2013

No need to fear ads... just install adaway. ..oh its apple nvm lol.. I wonder if you can install something like that on a jailbroken devices. . Hmmm long time I have not been on cydia lol.

8. strudelz100

Posts: 646; Member since: Aug 20, 2014

In app ads. The kind that started on Google Play free apps because Android users would rather steal than pay. AdAway does nothing to these ads.

6. AlikMalix unregistered

This is for developers to embed in their free apps, you know the same ones you can download from google play store. iOS does not have ads within the UI. And I have yet to see adds in a paid app - even in a lot of free apps there are no ads.

7. strudelz100

Posts: 646; Member since: Aug 20, 2014

If I don't like the ads: I can delete the app.

9. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Apple pretty much ruined their app store when they allowed apps with ads. Maybe one day they will realize this. (and I know it's not just Apple)

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