Apple adds two new full-screen iAd options for developers
The other new option for developers is a pre-roll video. This selection costs more than the traditional header/footer and MREC (medium rectangle) banners. The videos are available in aspect ratios of 16:9 and 4:3, and come in 15 second, 30 second, and 60 second blocks. Both new options can be built right into an iOS app by developers
Unlike previous ad options, which required the user of the iDevice to tap on a banner to make it full screen, the new ads will automatically cover the entire display. In addition, with the availability of iAds in Russia and Switzerland, Apple's iAds network now consists of 16 regions globally.