Apple Watch Edition buyers will be treated like VIPs by Apple

Apple Watch Edition buyers will be treated like VIPs by Apple
Those interested in shelling out $10,000 or more for the top-of-the-line 18-karat gold Apple Watch Edition can decide to arrange for a personal appointment at an Apple Store, or via a video chat. If those two options are not viable, you can arrange for a personal courier to come to your place to try on the Apple Watch Edition and close on the sale. At the store, those with an appointment are immediately whisked away without a second's wait for a personal one-on-one with an Apple Watch expert. The meeting can take up to 60 minutes with half the time set aside to have the watch put on your wrist.
The set up is similar to what you would find at a high-end jewelry store. The Apple Watch Edition has a separate area where you can try it on with a glass display case, a mat, and a couple of stools. Only two of the high-end gold models can be viewed up close at one time unless the store employee feels that conditions allow for a third watch to be taken out. There are even special rules to be followed if a customer looking at an Apple Watch Edition model wants to compare it to a lower priced Apple Watch Sport unit.

Those buying an Apple Watch Edition timepiece will be given a special technical support number good for 24/7 support for two years (in English only, to start). With Apple Care+, this becomes three years. The Apple Watch Edition models will originally be available only in Apple's largest markets with a gradual roll out to its other stores.

There is a whole process to trying on the Apple Watch in the Apple Store. Demo units run a loop that explain certain functions although Haptic Feedback will function so that customers can experience it. Those who want to try an Apple Watch at the Apple Store without going through an Apple rep, can use a demo unit which will be attached to an Apple iPad mini. These demos will work anywhere in the store.

As we told you last month, the expensive 18-karat gold Apple Watch Edition units will be kept overnight in a jewelers' safe. The MagSafe magnetic chargers inside the safe make sure the watches are all powered up and ready to go to work the next morning. Remember, pre-sales of the Apple Watch start on April 10th with the timepiece launching on April 24th.

source: 9to5Mac (1), (2) via Engadget



1. Sauce5 unregistered

They should be. Any company accepting up to $20,000 from anyone for buying their product should treat their customers like that. Wish I had pocket change like that.

7. engineer-1701d unregistered

I would not waste it on this or any smart watch

15. Sauce5 unregistered


24. Finalflash

Posts: 4063; Member since: Jul 23, 2013

No, sanity is the word you're looking for.

2. Augustine

Posts: 1043; Member since: Sep 28, 2013

Mostly standard procedures at jewelry stores, except for stools. Then again, this "gold" watch uses so little gold that it's perhaps suitable to the stool buying it. While 18kt gold has 75% of the mass and of the volume in gold, 18kt iGold has 75% of the mass too but just 30% of the volume in gold. I can think of a handful of great fine watches in stainless steel for ten grand that I'd rather buy instead of a watch akin to those that come in cereal boxes.

3. iphonexus

Posts: 130; Member since: Jan 04, 2015

Well ... i would buy galaxy s6 edge and moto 360 and still have ... 8000$ left in my pocket and enjoy ... my college holiday if i have that much money .....person who will buy this crap in 10000$ undoubtedly be a fool

9. Scott93274

Posts: 6040; Member since: Aug 06, 2013

What would you do with that other $8,000? Hawaiian vacation? European tour? Down payment on a house?

4. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Too bad those perks wont include A) A better name (Apple watch edition is a terrible name) or B) Better battery life.

5. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I'd surely F'n hope so. What they're overcharging for essentially the same watch with a different case in the sport edition, it should also come with a dinner, a kiss, and a 5 gallon bucket of astroglide.

8. engineer-1701d unregistered

And I love the fact it comes with the rubber wrist strap

6. Settings

Posts: 2943; Member since: Jul 02, 2014

How about those loyal Apple buyers? From iPhone to the iPhone 6? Macbooks to iPod? Surely they spent more that 100,000$ on their devices.

23. der_damo

Posts: 213; Member since: Sep 16, 2014

If this is the case, they should have the pocket-change to spend a little more than 10'000 for a watch and get treated like VIPs :p

10. fzacek

Posts: 2486; Member since: Jan 26, 2014

Lol, what a circus...

11. Limcheethiam

Posts: 68; Member since: Feb 23, 2015

I'm wondering how the buyer of the 18K karat Apple Watch feel after Apply launch the Apple Watch 2 (with edition also) on 2016. They will have to buy the Apple Watch (with smaller chip, longer battery life and more function)? Will Apply offer them the free electronic component upgrade instead of asking them spend another USD 10k to buy another?

12. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol with the felt pads of jewelry stores. That's sad. What is even more sad is that people are going to buy it. Sigh.

13. ddeath

Posts: 170; Member since: Apr 14, 2012

Those people who buy it probably have too much money to spare else anyone in their right mind would rather buy a Rolex or Patek Phillippe. You can imagine those rich people telling their business associates to hold on while they charge their one day battery life US$10K watch.

14. Phonecall01 unregistered

That's the least they can do. I bet "Hollywood" will be all over that. They'll be a line of Aventadors going to the Apple store..

16. LuckyS

Posts: 154; Member since: Dec 07, 2013

Wait, people are gonna buy this? I would be very much ashamed to wear this on my wrist.

25. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

I know right? Nothing says "I'm one rich idiot" than wearing a $20 000 watch that you know will be outdated in a year...

17. TheNeighbor

Posts: 370; Member since: Nov 15, 2013

LOL, this is utter rubbish! Of course they need to put some people to convience fools to get this crappy functioning watch. It's a SMARTWATCH, no matter what Apple has branded it to be. When the next generation comes in and the battery begins to fail rapidly, that's when the buyers ever regret getting something that is not at all needed. It's so funny that Apple had categorized their customers based on how much they can spend. Tsk tsk. $17,000 for a watch so that you can send d*ck drawings to a fellow Apple watch user.

19. seven7dust unregistered

for the price of this watch you could buy Apple's entire lineup, a game console , 4k tv, Ultrabook etc..... here's what all you can buy a IMac 5k i7 4790K edition , i7 Macbook pro retina , mac mini HTPC , Apple TV, Xbox one , a 50" 4k Tv, a Macbook retina for travel, a iPhone 6 128 GB , iPod shuffle for gym , a iPad mini 3 for travel and you'll still have 1000$ left for a down payment on a Toyota. even for a Apple fanatic , the watch edition is crazy stupid.

20. Heisenberg

Posts: 377; Member since: Feb 11, 2015

A VIP for 6 months. Hehe some plain stupid people wld still do it anyways

21. tnuc2014

Posts: 294; Member since: Sep 12, 2014

I have an iPhone 6 and I was looking forward to the watch, but the pricing and this whole circus has put me off buying one. What a complete and utter load of toss! In fact this has put me off Apple altogether. It's just smacks of elitism and greed and just typifies the selfish quick buck society we live in today. I'm going to wait a year and then invest in a Galaxy S6 Edge. Hopefully the price of that will have come down a bit by then.

22. tnuc2014

Posts: 294; Member since: Sep 12, 2014

Anyone who pays this stupid amount of money for what is effectively the same watch as the £299 base watch but in gold, needs their bumps felt. It would be interesting to see how much the case would be worth as scrap gold, especially as the price of gold is dropping. I'm tempted to set an appointment, borrow my mates sports car and go along and waste an hour of their time as I have no intention of ever buying this watch, even if I won the lottery. In fact we should perhaps set up a long line of time waters just to teach greedy Apple a lesson.

26. j2001m

Posts: 3061; Member since: Apr 28, 2014

Very true, I got the real cash to buy one, I got my amg gts coming in April, I never buy this Apple crap if you paid me, it's junk and I do have an Apple iPad air 2 64gb and a note edge and Ms spro3 i7 and samsung tab s 8.4 and getting my samsung s6 edge as soon as it comes out paid cash for all of them on day 1 from there websites, the Apple watch is junk even at £299, they can think again on me paying £10,000 for the gold one, jokers

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