Apple Store is down in preparation for Apple iPhone X pre-orders

As per tradition, the Apple Store app goes down prior to the beginning of pre-orders being accepted for the Apple iPhone X
It is traditional for Apple to take down the Apple Store and the app just before it announces a new product, starts accepting pre-orders for a new device, or actually releases the new phone, tablet, computer etc. And with less than a hour remaining before pre-orders begin for the tenth anniversary iPhone model, we can tell you that the Apple Store is currently down.
The Apple iPhone X carries a 5.8-inch edge-to-edge OLED screen. It is powered by the Apple A11 Bionic chipset, and includes the TrueDepth camera that powers Face ID. Wireless charging works with the glass back on the handset, and Portrait Lighting allows users to snap selfies using dramatic backdrops. A 2716mAh battery on board is slightly larger than the 2675mAh cell that powers the Apple iPhone 8 Plus.
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