iPhone 8 overtook the Galaxy S9+ in May 2018 to become best-selling smartphone

iPhone 8 overtook the Galaxy S9+ in May 2018 to become best-selling smartphone
Coinciding with reports of weak flagship sales, the reign of the Galaxy S9 Plus, which took the crown of best-selling smartphone worldwide back in April, is already over according to a new report from Counterpoint Research.

During the month of May, Samsung’s Plus-sized flagship slipped down into second place with a global market share of 2.4%. Instead, it was the iPhone 8 which surprisingly took the crown of the best-selling smartphone during the period – the device had previously settled for 5th place during April. The reason for this success is reportedly a number of successful marketing campaigns in Europe, as well as strong demand over in the US. However, the iPhone 8 was not the only popular device from Apple during the period. In fact, Apple’s flagship iPhone X maintained its 3rd place position with a market share of 2.3% once again, while the large iPhone 8 Plus settled for 5th with 2.1% of the pie. Interestingly, this was the exact same market share obtained by Samsung’s Galaxy S9, which sat in 6th place. For comparison, the month prior the model took the 2nd place crown.

Aside from Apple and Samsung, Counterpoint Research also notes an increased presence from Xiaomi on the global scale, especially in China and India. In fact, the low-cost brand took both 4th and 9th place with the Xiaomi Redmi 5A, which grew its global share by a considerable 0.7% to 2.2%, and the Redmi 5 Plus (known as the Note 5 in certain markets). Also, going forward, the firm expects the Xiaomi Mi 8 to eventually enter the best-selling list.

On a final note, filing in the final available positions was Huawei's P20 Lite, along with the Vivo X21, and the Oppo A83, which all performed well due to their low prices and successful marketing campaigns.


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62 Comments

1. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

It's not overtook, Samsung s9 sales plummet and the best selling phone replaced. That's all

4. joshuaswingle

Posts: 508; Member since: Apr 03, 2018

No, it did overtake the S9+. The iPhone 8 was in 5th place back in April but saw a huge boost in sales due to marketing in May.

18. Trex95

Posts: 2377; Member since: Mar 03, 2013

Noticed that lot of people still prefer iPhone 8 and iPhone 8 Plus over iPhone X.

21. Valdomero

Posts: 662; Member since: Nov 13, 2012

Not everyone is in the way of the notch. That thing is hideous! When it's time for my contract renewal I'm getting the iPhone 8+ only because it doesn't have that horrible notch on top.

22. Trex95

Posts: 2377; Member since: Mar 03, 2013

Don’t think the notch the reason might be the size and aspect ratio including cheap price of iPhone 8 and 8 plus.

91. domfonusr

Posts: 1083; Member since: Jan 17, 2014

$700 iPhone is "cheap"? I don't have enough money to think that THAT is affordable... Maybe I will wait until the iPhone 9 has been out for four years, and that once $700-iPhone (if the price prediction is right) will be on sale for just $199, like the way the once-$700 iPhone 6 is on sale similarly right now at my carrier. Maybe I'll buy an iPhone then... or maybe not. I am going to wait until I have plenty of savings before I start throwing that much money at a phone. In the meantime, I am satisfied with Android, and may even settle with Android Go for my next phone in another year-and-a-half or so. Who knows, maybe I will like KaiOS better than either Android or iOS, once I've tried them all - my needs are getting smaller and more streamlined by the month.

107. yyzamin

Posts: 380; Member since: Aug 26, 2015

The notch is the equivalent of a curved screen. Not everyone wants a notch, so they buy an iPhone 8 or 8plus. No only option Samsung offer is don't buy a Samsung if you want a flat screen.

41. sgodsell

Posts: 7032; Member since: Mar 16, 2013

What I Notice is there are a lot of ignorant fools. The iPhone 8 has a single camera, no portrait mode, 2 gb of RAM, a low resolution display nowadays for $700. Especially when inexpensive smartphones have full HD or Full HD+ displays for $250, and some offer dual cameras at that $250 price. If the carriers didn't offer BOGO deals for those iPhones lately, then they would not be selling as many. As a matter of fact there was some BOGO deals which included gift cards as well as getting another iPhone free. With deals like that going on. Naturally they are going to sell more. But let's not forget the iPhone 8 is way over priced to begin with.

51. midan

Posts: 2597; Member since: Oct 09, 2017

It's selling very well worldwide, so no the BOGO Isn't reason, reason is that iPhone 8 is great phone.

73. sissy246

Posts: 7035; Member since: Mar 04, 2015

I am not saying it is not a good phone but yes, the bogo deals do help.

97. deleon629

Posts: 443; Member since: Oct 04, 2014

Damn right it helps, especially in the US

81. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

Baaaaaa Apple understands that its users are morons. Technological morons, that is. Most of them don't know how an iPhone works, and don't care. They don't know the difference between Apple Messages and text messaging. They don't know how to manually install software updates. They don't want to be suspicious of apps in the App Store. And, honestly, they shouldn't have to know any of that. Mbaaa

83. sgodsell

Posts: 7032; Member since: Mar 16, 2013

If it's selling so well. Then why even offer any BOGO deals for the iPhone 8's? Hmm. Oh, and better yet why offer a BOGO deal with gift cards as well. Especially since you say it's a great phone and all. Give me a break. Apple has to move that crap, especially when the new iPhones arrive. Think about it the iPhone 8 has the lowest resolution display on the market nowadays. Even comparing it to low end smartphones like a Moto E5 which has a larger display with a higher resolution. Anyone paying $700 for an iPhone 8 is an ignorant fool.

95. chromoid

Posts: 37; Member since: Oct 03, 2013

Apple is not the one that offers the BOGO. It's carriers and for iPhones it doesn't happen till way late after the release and there is none k. The X,you get an 8 not an X with BOGB if you're lucky to find one that goes with the X. Samsung phones get BOGO from day one from carriers. If TMobile has BOGO on the iPhone day one I wod have gotten one , j stead of an S9 and then bought the S9 and made more than double what I'd pay for the S9. Still I got s9 BOGO and sold both for an unlocked one

104. Trex95

Posts: 2377; Member since: Mar 03, 2013

The IPS of iPhone 8 750P lot better than Android full HD screen that comes with 250$ when it comes to quality and overall colors accuracy and you forget to mention that 250$ android phones that has only one or two update then forget about unlike iPhone 5 years update in row direct from Apple, 2GB it’s enough for iPhone 8 to be honest but 3GB not enough for iPhone X plus, the iPhone 8 doesn’t cost 700$ for your info for 700$ you can get iPhone 8 Plus 64GB or S9 plus 64GB.

43. kevv2288

Posts: 275; Member since: Jul 30, 2015

Well yeah the 8 plus is $200 less then the X. And the S9+ which is a better phone in my opionon is $160 less then the overpriced X. I'm referring to the 64GB variant for all 3

44. kevv2288

Posts: 275; Member since: Jul 30, 2015

You can buy the 256GB S9+ for less then the iphone X cost for 64GB

93. chromoid

Posts: 37; Member since: Oct 03, 2013

It's probably the price and the plus is not a head. But it's at least $300 between the 8 and X more if we include tax and special offers from carriers

100. Phullofphil

Posts: 1757; Member since: Feb 10, 2009

I just repeated what you said but you said it aloft shorter

99. Phullofphil

Posts: 1757; Member since: Feb 10, 2009

No i did not. I noticed the 8 did but the 8 plus is 5th so the x is right in the middle of the two. Your point being. Well the iPhone 8 and 8 plus’s is the last iPhone with a button for home. I would imagine this phone to be a good seller for a few more years. My guess the price not the function being the most reason. We will see by the end of the year when a cheaper iPhone X style is released

55. htcisthebest

Posts: 435; Member since: Nov 15, 2011

It's because of rebates otherwise iPhone 8 has no chance of beating S9+.

56. kiko007

Posts: 7493; Member since: Feb 17, 2016

There are Global rebates now? TIL.

94. chromoid

Posts: 37; Member since: Oct 03, 2013

The S9 has Soo many offers and rebates the iPhones offers are nothing in comparison.

101. Phullofphil

Posts: 1757; Member since: Feb 10, 2009

The s9 has had rebates and deals from day one. The iPhone rarely has them until its almost time to announce the new ones

12. piyath

Posts: 2445; Member since: Mar 23, 2012

All I can say is AMEN!!

3. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

What's funny is that this iPhone has a 4 year old design, huze bezels, no dual camera, no full hd or quad hd display and smaller battery.

14. piyath

Posts: 2445; Member since: Mar 23, 2012

LOL.......!!! So many butthurt people

46. BuffaloSouce

Posts: 1261; Member since: May 01, 2017

People who use the term butthurt are usually the ones one butthurt

19. sissy246

Posts: 7035; Member since: Mar 04, 2015

2.4 and 2.4 looks like a tie , so how did it over take it.

27. cmdacos

Posts: 3973; Member since: Nov 01, 2016

iMath

* Some comments have been hidden, because they don't meet the discussions rules.

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