Apple Music now has 30 million paid subscribers

Apple Music now has 30 million paid subscribers


Apple Music executive Jimmy Iovine told industry rag Billboard that Apple's music streaming service now has 30 million paid subscribers. That is up from the 27 million reported in June, and is half as many paid subscribers as the 60 million who pay industry leader Spotify every month for service. In addition, as many as 80 million Spotify users are signed up for the ad-supported free tier of service. Apple does not offer an ad-supported free-level of streaming music. However, the tech titan does provide a one time three-month free trial of Apple Music, which is one thing that Spotify does not offer to its subscribers.

Apple plans on heavily promoting its music streaming service with a new ad in the works for October. A current television spot for Apple Watch, which is all about Apple Music, can be viewed by clicking on the video at the top of this story. As Apple noted during the September 12th unveiling of the Series 3 Apple Watch, giving the time piece 4G LTE stand alone cellular capabilities means that the Apple Watch Series 3 offers its users 40 million songs right from their wrists.


Apple Music will soon be integrated into the Apple Watch Series 3 model and new playlists created for Apple Music will automatically be made available to subscribers' Apple Watch Series 3 timepiece.

source: Apple, Billboard via MacRumors

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28 Comments

1. Settings

Posts: 2943; Member since: Jul 02, 2014

Yeah coz every Apple ID made is an instant Apple music subscription, free or not. Duh.

3. CreeDiddy

Posts: 2186; Member since: Nov 04, 2011

False...You have to log into Apple Music with your Apple ID.

7. nctx77

Posts: 2540; Member since: Sep 03, 2013

You do know it’s on Android as well right?

11. HansP

Posts: 542; Member since: Oct 16, 2011

There are 180,000 reviews on the Apple app on Android, there are almost 10 million reviews on the Spotify app on Android. I have a feeling that the only ones using the Apple app are those who switch devices to an Android and it seems like that's only temporary until they sign up for something better.

23. yyzamin

Posts: 382; Member since: Aug 26, 2015

Found the butthurt android user

4. CreeDiddy

Posts: 2186; Member since: Nov 04, 2011

Spotify will be taken down by Apple within 3 years. Apple has more resources than Spotify. I wouldn't be surprised if Google buys Spotify by that time...

6. ph00ny

Posts: 2031; Member since: May 26, 2011

How so? Spotify announced 60mil paid subscribers back in july which was 10mil higher than march statement. Apple was at 27mil earlier this year

8. nctx77

Posts: 2540; Member since: Sep 03, 2013

Spotify is helped by its large unpaid listeners. It’s really easy for them to stay with the same service and upgrade. Apple doesn’t have this luxury expecially on Android. Also, Apple Music has only been around for 2 years. Spotify has been around 8 to 10 years. They have the mindshare as well which is very important. You can’t just look at the numbers. It’s very impressive what Apple Music has done in a short amount of time.

12. toukale

Posts: 631; Member since: Jun 10, 2015

Spotify the past year have been doing a lot of shady stuff to juice their numbers for the IPO. I can tell you a lot of their paid users are paying less than $2 a month. They have been practically throwing those premium account at everyone who wants it. I signed up for their service about a year ago when a representative came to my school. I am paying about $1.50. As a college student, even I can afford that. They currently have a deal where you get both spotify and Hulu Plus for $5 a month. That's about $2.50 a month assuming they split the money 50/50. I have yet to meet anyone who's paying the $10 a month for their service here. They have been doing all those thing to aggressively ramp their numbers for the IPO. I am just wondering how long they can keep doing this? At some point, once they go public, they will have to start turning a profits or the share holders are going to demand changes.

15. ph00ny

Posts: 2031; Member since: May 26, 2011

Toukale I'm paying full amount for a family account. Most of the promos i've seen were all short term ones

16. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

How would you know this?

30. tedkord

Posts: 17356; Member since: Jun 17, 2009

He doesn't, but he needs to rationalize the numbers. Personally, Play Music FTW!

14. ph00ny

Posts: 2031; Member since: May 26, 2011

How so? Apple music wasn't too far behind iirc just few years ago. Apple Music was also boosted by Beats acquisition

31. tedkord

Posts: 17356; Member since: Jun 17, 2009

What does spotify being around 8-10 years have to do with anything? Back then, streaming wasn't a big thing. It's only recently it's become huge, so it makes sense their main growth has been recent.

9. airoid

Posts: 128; Member since: Dec 13, 2016

So there are 140 millions Spotify users that is incredible.

10. toukale

Posts: 631; Member since: Jun 10, 2015

How many are paid? Apple music do not have a free nor do I think they care to. Apple could easily get a few hundred million users if they care about pushing a free tier. In typical fashion they value making money over everything else. Once spotify go public I see them having the same problem as Pandora (can't turn a profit). I look for the likes of Amazon, Google Play and Apple to still be around in 7-10 years. I am not sure I can say the same for Spotify and I am a user of theirs, although not at the $10 a month price but $1.50 a month.

17. ShaikhJGI

Posts: 359; Member since: Jan 10, 2014

Doesn't matter. Spotify will earn a good chunk of income through adds from those 80M free subscribers. Cheers :)

19. toukale

Posts: 631; Member since: Jun 10, 2015

@shaikhjgi - If that were the case (free tier) they would not be losing money hand over fist since their existence. I feel like spotify just wants to get to the IPO so the original backers can cash out and leave the new shareholders holding the bag with nowhere to go, unless one of the big guys wants to buy them out.

24. ph00ny

Posts: 2031; Member since: May 26, 2011

and signing a deal with major record labels earlier this year was probably not that cheap (Universal, warner, sony, etc)

25. ph00ny

Posts: 2031; Member since: May 26, 2011

@toukale - What is up with you acting as if you have insider information into spotify. Not only did they have had multiple major expenses but they've added to 10mil paid subscribers quarter to quarter.

28. toukale

Posts: 631; Member since: Jun 10, 2015

@ph00ny - One do not need to be an insider to know what's going on with Spotify, simply needs to read their financials. They are raising a ton of debt to get them to the IPO, where the employees and backers can cash out. Streaming business is a brutal one and I don't see how they do it when Music streaming is how they need to make money and have not in about 10 years so far. That is basically what I am saying. I am a users of their service and wants them to stick around, but looking at their financials, not sure how much runway they have left. If anything I see spotify like another twitter, a service I like and use everyday but have ton of financial issues.http://www.businessinsider.com/spotify-faces-financial-issues-if-it-delays-ipo-2017-2

13. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

The only thing I hate about Apple Music, is Apple is now charging money for something they offered free in iTunes and that was streaming radio. For the money they have, I think they could have had a one up on all streaming services by keeping this free.

21. toukale

Posts: 631; Member since: Jun 10, 2015

Unlike every company out there, Apple have no interest of running a service in the red. Apple could easily drive spotify in the ground by running Apple music as a lost leader,by using their cash pile but why? They never cared about the most market share, unless it comes with making a ton of profits. Apple cares more about making money than anything else, it's the reason they are the most profitable company out there.

29. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

With $250B? How much you think it cost to run a service streaming music? lol I'm not even talkign about market share. I specifically said, Apple is now charging for something that was free in iTunes since day one of iTunes. Did they lose money because of it? NO! You are proof of how uneducated Apple fans are.

18. joinboone

Posts: 50; Member since: Jul 24, 2017

baw, There are a lot of 30 million...

20. aegislash

Posts: 1495; Member since: Jan 27, 2015

I am beyond happy that Apple Music played off. I did the three month free trial, and really enjoyed the experience. Considering canceling my Spotify subscription and becoming a member of Apple Music again and using it alongside Play Music, but I am just dreading having to spend hours and hours searching for and downloading my insanely massive music library for a third time. (Related question...is there any way to move music libraries between apps that doesn't require root/any sort of modifications?)

22. toukale

Posts: 631; Member since: Jun 10, 2015

Try "songshift" app in the appstore.

26. path45th

Posts: 404; Member since: Sep 11, 2016

Apple Music subscription fee is not the same everywhere. I live in Thailand and I pay $3.5 or 129 Baht a month.

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