Apple Maps data provider TomTom putting some daylight between the two companies

Apple Maps data provider TomTom putting some daylight between the two companies
The Dutch navigation company, TomTom, sought to step away from the scorching criticism of Apple’s new mapping application. Stating that their map data merely provides the foundation of Apple Maps, TomTom is letting anyone who will listen know that they are not responsible for the user experience.

Citing that their own TomTom app for iOS receives consistently high marks from customers, the company said that companies that seek to develop their own application using their data determines the final user experience. We have all read stories about the overt failures of the Maps program, like a search for the Golden Gate Bridge places a marker four miles away, and some locations Japan were written in Korean to name a couple. We cited ten great fails ourselves.  One benefit of all this is that Apple Maps has provided some handy material for a good laugh.  

To their credit, Apple has said that they know it is not a perfect rendition.  The company encouraged customers to use the app, as it is cloud based and will improve as more customers use it and Apple can aggregate more data in future updates. However, it really does make one wonder how data could get so distorted in the process of building the program. TomTom GPS units are competent navigation devices, and we are pretty sure the company knows where to pin a marker on major landmarks like the Golden Gate Bridge or the Sears Tower (which is actually now called the Willis Tower), or spell the capital of Ukraine as Kiev.

source: The Wall Street Journal



1. cj100570

Posts: 204; Member since: May 12, 2009

"Today I felt a great disturbance in the Force, as if millions of iFans suddenly cried out in terror at the fact that it no longer "just works". I fear something terrible has happened."

2. Hammerfest

Posts: 384; Member since: May 12, 2012

no kidding! however, being the good TRAINED sheep they are, they will run to the defense of Apple anyway... "To their credit, Apple has said that they know it is not a perfect rendition." to their credit, apple has put out what qualify's as ALPHA or BETA quality software... Its just sad and pathetic... In the rush to distance itself from google since its taking them to court left and right, they rush out crap quality software... Not an Apple fan at all, but I cant help but think Steve Jobs is turning over in his grave right now over this crap-tastraphy. I have already gotten to say to a few people "how bout those maps"... 2 i know of have already reported issues, the rest who are usually VERY quick to reply, have remained mum on the subject, karma's a bi**h eh?

10. aoikemono27

Posts: 177; Member since: Feb 27, 2012

Yet when Google Maps keeps crashing on an Android phone, or kills the battery in an hour by running in the background, it's magically not a big deal. Because Android users are willful beta testers. Bugs, crashes, and restarts are actually features. The army of mindless DROIDS that need to find distractions while they are wallowing in their own filth.

14. soshi

Posts: 154; Member since: Mar 08, 2012

I don't know what you talking bro, my phone never suffer what you describe here and no, even in background I never found it using battery. I use some software to check what use battery most and maps is not one of them

17. mills0806

Posts: 37; Member since: Nov 13, 2011

Aoikemono27 obviously never seen or used an Android phone. This person is just an angry fanboy. Apple products are now just like every other product now. Sometimes Android and Apple have a few glitches or problems that do get fixed eventually, not the end of the world.

21. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree with this. But.... Apple products have always been like any other product. The many trouble shooting forum sections says so. Its the fanboys and some in the media that makes it like Apple....."just works".

20. jroc74

Posts: 6023; Member since: Dec 30, 2010

He's talking crazy. Dont pay any attention. Even times when my GPS was flaky on my Android phone(s)....the Maps app never crashed. It does and can happen....but he's trying to make it like its a regular thing. This attempt by Apple at a map app is a regular thing. Clearly not the same thing.

16. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

This posting is about TomTom and Apple Map, and the apple fan has to leash it out on Google and Android. Apple abandon Google Map despite renewing their Map agreement. Apple thought they are ready to ditch google map but turns out they are not. Google is now struggling to get their map back into iOS subject to the approval of apple.

23. rusticguy

Posts: 2828; Member since: Aug 11, 2012

So defending the bull$hit called iMAPS?

27. Mountech

Posts: 6; Member since: Sep 23, 2012

Just an FYI, it has been 6 months since my Android phone has crashed. About the battery, the fault is because of 'real multitasking' which really uses up resources as it would on the iPhone (but it is a process that the iPhone still cannot do). Look, I think iPhone people should be happy that Google did not get a patent on 'Turn by Turn' on a smartphone, that is something Apple would have definitely done. Or front facing cams (HTC), or LED flash, or bigger higher res screens, or other features. Apple tried, but failed to get patents on rounded corners on a smartphone, and they are trying to get a patent on stylus use, even though they are committed to not use one (obviously, with the only intent to sue other device manufacturers of patent infringements someday). I don't see how anyone can think Apple is anything but a slime-dog tech company.

22. jroc74

Posts: 6023; Member since: Dec 30, 2010

The last time Apple tried to be innovative with the iPhone....was the iPhone 4 antenna... We remember how that turned I think for some things Apple needs to leave the innovation to others and just jump on for the ride, use others products n ideas. Some will mention the Retina Display....well that wasnt made by Apple.....we can thank LG for that innovation.

3. pikapowerize

Posts: 1869; Member since: May 03, 2012

well if they hate apple maps and like the superiority of google maps and nokia maps they should wait for google to make a map app for iOS and nokia maps os now available but im pretty sure that apple maps will recieve a huge update soon coz it just sucks! and im even a fan of apple's iDevice (not a big fan, not a fanboy or whatever..i just like iDevices)

4. Savage unregistered

Quoted from Apple's Official Site : "Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. All of which may just make this app the most beautiful, powerful mapping service ever." Haha, Apple's a pro at false advertising. It should be : "Designed by TomTom from the ground up and dumbed-down by us, Maps gives you false turn-by-turn spoken directions, uninteractive 3D views, and the completely underdeveloped, useless but in our jargon, completely stunning Flyover feature. All of which may just make this app the most ugly, underpowered mapping service ever."

15. TMobileRep_52_SwaaaG

Posts: 40; Member since: Oct 03, 2011

notice the thumbs down on not only yours but every one above this post as well? lol some of these isheep just cant let apple fail even when its night and day and could possible lead to their death, although its prolly just the same guy being salty about this epic fail lol. "If you dont have an iPhone, well, you dont have to worry about an untimely death via driving off a cliff" New slogan, thanks Apple!

5. androidrockzz

Posts: 51; Member since: Feb 04, 2012

this is the called the much better phone! And people have to use this all the day longs with all this issues creeping up everyday..... Keep the work up Apple...try to focus on your products rather than finding faults on others and suing them..

6. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

so it has begun Apple going to get down the hole in near future bacuase of their own mistakes patents now software rush before afpha testing and same old designs the only thing that is in their favor is fans who dont care about device but the brand name.

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

What do you expect from the worlds largest tech company that has one of the smallest tech budgets. You cant build major programs from the ground up on a shoe string budget and have it work properly.

8. cepcamba

Posts: 717; Member since: Feb 27, 2012

They don't care. Apple knows profit will pour in no matter what they do.

13. -box-

Posts: 3991; Member since: Jan 04, 2012

The more they tighten their grip, the more customers will slip through their fingers...

9. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

Apple got caught in another theift of designs lol and this time is the clock design unbelieable

11. aoikemono27

Posts: 177; Member since: Feb 27, 2012

TomTom sucks. Apple was stupid to partner with them. I have a TomTom GPS and the directions are never right. And they are painfully slow.

12. pikapowerize

Posts: 1869; Member since: May 03, 2012

that's why google and navteq are the best mapping solution!

24. rusticguy

Posts: 2828; Member since: Aug 11, 2012

It's TOM TOM because TIM TIM heads Apple so the maps were more of a "TIM TOM" the branded Apple Maps ... a failed desperate attempt to clone Google Maps.

29. BattleBrat

Posts: 1476; Member since: Oct 26, 2011


18. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

So now they're washing their hands.

19. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

I brought my kindle fire the day it was released last November. As most of you know, The kindle fires was full of bugs to the point of being unusable. Amazon within weeks sent out the first of several updates that fixed all of the known issues. Here is the thing Apple hater's, when you only have one phone, you can get updates fast. Not like my andriod phone as we all wait for months for updates. This is not a problem.

31. KaiTech

Posts: 20; Member since: Mar 20, 2012

You may be right when it comes to fixing bugs, but the issue with Apple Maps is much more serious. It is not a bug or two, it is just a beta product. It will take Apple several years to get their maps software to the quality Google Maps offered in iOS 5. Here's how Google does it: The question is, will iOS customers remain faithful for that long, especially considering the fact that Apple new where their software was when the decision was made to cut Google Maps.

25. Forsaken77

Posts: 553; Member since: Jun 09, 2011

If Apple were smart, they would've partnered with Garmin instead. Tom Tom's mapping data, from Tele Nav (Tele Atlas), is much better for European maps than it is for North American ones. Garmin uses Navteq's mapping data, which is the gold standard for mapping gps for the U.S.. Not to mention, Garmins' routing algorithms are much better than Tom Toms. I still use my Garmin PND for any gps needs instead of my phone. The phone is good for when you unexpectedly get lost and need to find your way. The Garmins are much better for route planning and trips.

26. pegasso

Posts: 285; Member since: Nov 27, 2011

28. CRICKETownz

Posts: 980; Member since: Oct 24, 2009 fans will forever litter any article concerning Apple nitpicking like jealous hormonal women. So the GPS isn't perfected yet...who cares, it's their first attempt. Move on people. Until android can function without needing task killers & battery optimizers I don't think they have much room to talk.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.