Your San Francisco rent getting crazy? Apple's here to help

Your San Francisco rent getting crazy? Apple's here to help
In case you haven't heard, California is burning. No, not the fires and the PG&E blackouts, the housing crisis! About 10,000 people a month vote with their feet, and emigrate from the city of San Francisco, while those that actually own their houses are at a seven-year low percentage.

If you are wondering why, we'd just direct you to a few stats. The median price for a single-family home or condo in San Francisco has hit $1.4 million while if you want to buy something larger you'd have to shell out as much as for a castle in Italy or a Mexican island.

As for the rental market, will, people with decent jobs are living on the street and in shelters, so... we'll just post this abomination of a "co-living" rental space that sells beds for $1200 a month, while privacy is left at the doorstep.


Enter Apple, which today followed in Google's footsteps, and announced that it will take part in California Governor Gavin Newsom's push to solve the housing crisis with a $2.5 billion fund. 



After introducing rent caps, the Governor's office has been working with willing participants from the Silicon Valley over a combination of low-income housing funds, land donations, and various other initiatives to ease the "rent is too damn high!" conundrum. Here's how Apple's princely sum breaks down:

  • $1 billion affordable housing investment fund: The $1 billion commitment to the state of California is a first-of-its-kind affordable housing fund that will provide the state and others with an open line of credit to develop and build additional new, very low- to moderate-income housing faster and at a lower cost.

  • $1 billion first-time homebuyer mortgage assistance fund: Working with the state, this first-time homebuyer fund will provide aspiring homebuyers with financing and down payment assistance. Apple and the state will explore strategies to increase access to first-time homeownership opportunities for essential service personnel, school employees and veterans.

  • $300 million Apple-owned land will be available for affordable housing: Apple intends to make available land it owns in San Jose worth approximately $300 million for the development of new affordable housing.

  • $150 million Bay Area housing fund: In a public-private partnership, Apple is launching a new $150 million affordable housing fund with partners including Housing Trust Silicon Valley to support new affordable housing projects. The fund will consist of long-term forgivable loans and grants.

  • $50 million to support vulnerable populations: Apple will donate $50 million to support Destination: Home’s efforts to address homelessness in Silicon Valley. Apple will focus its contribution on driving systemic change across the many factors affecting homelessness. Apple will also be identifying similar efforts in Northern and Southern California, focusing on strategies that both end and prevent homelessness.

Google did a similar thing over the summer, and donated $1 billion to solving the housing crisis, and the new Governor might have something to do with these initiatives. Given that the salaries and stock options that the tech giants don to their employees are one of the main reasons behind said crisis, they should try and patch over this self-inflicted wound. 

Well, Gavin Newsom, the governor of California, issued a statement that basically says the same in a much more diplomatic way, urging more of the culprits to chip in for solving a housing crisis of their own making:

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12 Comments

1. ssallen

Posts: 206; Member since: Oct 06, 2017

Coming soon: iTenements! Pay your rent with your iCard and get usury interest rates! Every apartment comes with an HomePod thatsjust spouts random nonsense every night at 2am.

11. audibot

Posts: 666; Member since: Jan 26, 2017

this is so stupid just do a Japanese thing nice pods with privacy, i pay 1650 for 1 bedroom, and am not in the city and on on the east coast no not new york, but i think these kids are stupid, also the building code violations are crazy i mean just those wooden stairs she is sitting on

2. PhoneCritic

Posts: 1357; Member since: Oct 05, 2011

Where do they intend to put all these new homes? The states law are so prohibitive that they forbid new development unless dozens of studies take place to see how development will affect the environment, the air quality , the trees etc.. Compounded with he attitude of "No body wants low affordable housing in their back yard" it will be years before ground is broken because all theses studies will have to be done. California's legislators are their own worst nightmare. Both the land Apple and Google donate will all be subject to the same bureaucratic red tape. If not the for the most part people to get preference for homes built on these corporate land will be corporate employees who make the six figure income. Never put it past these corporations to be getting something out of such deals. It is not from the goodness of their hearts but to server their own self purposes.

3. Gawain

Posts: 448; Member since: Apr 15, 2010

As one that has lived through this growth in California, and now sees the ineptitude in Sacramento up-close, exactly nothing will come from this. The $2.5b fund will be swallowed by administrative BS and permit processes that take years. $300m in "affordable housing" will yield less than 750 apartment spaces---total. It's a f**king pipe dream. Small measures like this won't make a damned difference.

4. Whitedot

Posts: 857; Member since: Sep 26, 2017

These $1200 pods reminds me of the Apple product mentality that is currently present. Basically one will squeeze everything he can out of the monthly budget just to afford one but neglecting all the essential necessities. You don't have money for Apple you don't buy it. You can't afford California you don't live there. I suppose these exemplary youngsters are amongst minority that paving their way to material abandoned but at what cost! A little sad but hey Japanese solved this problem too by cubicles people live at.

5. SyCo87

Posts: 325; Member since: Sep 19, 2013

As a person who lives in San Francisco and seen the growth first hand. The most effective way to solve the housing crisis is to expand housing itself. Don't build luxury condos, build regular apartment buildings that's at least market-level.

10. Gawain

Posts: 448; Member since: Apr 15, 2010

The permit process in the city and county of San Francisco, along with the state regs, prevent the very solution you are calling for. Now with the state-wide rent control law, there isn't a developer in sight that's going too risk $250,000 per apartment unit (to build).

12. audibot

Posts: 666; Member since: Jan 26, 2017

thats called common sense and you cant have that in cali, you will offend the homeless people doing the drugs on the street and taking a dump on your steps. if you have a nice apartment thats normal price

6. KickRocks

Posts: 282; Member since: Mar 22, 2011

And yet they want California to be the model of America.........SMMFH

7. cmdacos

Posts: 4302; Member since: Nov 01, 2016

RealEstateArena? What does this have to do with phones?

9. gigicoaste

Posts: 460; Member since: Feb 21, 2016

I did not recall any article when Google did this. If it's Apple, don't matter that they are selling potatoes, PA will invent an "article"

8. cmdacos

Posts: 4302; Member since: Nov 01, 2016

Oddly can't find the multi-paragraph article when Google did this in the summer... Weird

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