Apple CEO Cook knocks Google Glass, but finds wearable devices interesting

Apple CEO Cook knocks Google Glass, but finds wearable devices interesting
At D11, Apple CEO Tim Cook played it cool when the subject of wearable devices came up. While calling the marketing interesting, and predicting that a lot of companies will be involved in selling such devices, the Apple executive refused to comment on the rumored Apple iWatch. Cook did praise the Nike FuelBand fitness tracker which he said in the past is a device that he uses often. The Nike FuelBand Fitness tracker connects to the Apple iPhone and Cook said that Nike did a "great job" on the product.

The Nike FuelBand Fitness Tracker

The Nike FuelBand Fitness Tracker

Speaking of wearable devices, Cook threw his 2 cents in on Google Glass which he sees as a niche product and not a mass market device. While Glass is worn like a pair of glasses, Cook sees the wrist as a better place to wear a device. The wearable market though, is "ripe for exploration," according to the CEO, who added that such products must be more than just a computer on a wrist. Last week, KGI analyst Ming-Chi Kuo, who seems to have connections inside Apple, said that the company will offer the Apple iWatch in late 2014. The unit will have a 1.5 to 2 inch screen and will have deep integration with other Apple products like the iPhone and iPad. According to the analyst, the iWatch will focus on biometrics.

Apple's CEO said that he did not have his "head stuck in the sand" when it comes to Android's share of the mobile market, but stated that at Apple, winning is about more than making and selling the most devices.

source: AppleInsider

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25 Comments

1. abcdefgh

Posts: 471; Member since: Mar 29, 2013

winning is more than selling?are these lines came from apple?¤®©¤

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I think it came from Tim Cook.

7. TROLL

Posts: 4851; Member since: Apr 13, 2012

™®©...

20. EXkurogane

Posts: 863; Member since: Mar 07, 2013

"winning is about more than making and selling the most devices" That is actually true from a business point of view; read any entrepreneurship books and you will see this sentence "Success is not about being number one or selling the most, but being at the most optimal position.". Though, if winning is more than selling the most devices according to tim cook, i wonder what are those lawsuits and injunctions used to stop other products meant to him.

21. ITEngineer

Posts: 54; Member since: Mar 26, 2013

"Success is not about being number one or selling the most, but being at the most optimal position.". Without selling you won't have a business to give you an optimal position. Selling gives you money for better marketing and better R&D results Translation in code for a global brand: Boolean success = false; Boolean bankrupt = false; if(selling >= optimal position) { success = true; } else { bankrupt = true;}

22. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Of course, i get your point, but you do not necessarily have to aim on top of the world. Apple is successful enough even now, and frankly speaking they cant beat Samsung. Samsung is a giant, they make all sorts of electronics even washing machines, TVs, refrigerators, etc. Apple is nowhere close to them. They dont have to surpass samsung and yet stay successful.

3. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Good speech Cook. Looking forward to WWDC

9. Dorothy69

Posts: 498; Member since: May 21, 2013

'Looking forward to WWDC 2042 (by then, Apple will be where Google Android is now).

10. TROLL

Posts: 4851; Member since: Apr 13, 2012

Lmfao+1 Dorothy ™

23. TheBitterTruth unregistered

Not so fast.

14. willard12 unregistered

Hopefully WWDC introduces some new Apple inventions. Though I can't name a single Apple invention in the mobile arena, I believe 2013 is the year! This will help Apple since money isn't everything, it's the only thing, so I've heard. http://www.phonearena.com/news/Samsung-tops-Apple-in-smartphone-revenue-for-Q1_id43438

4. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

"winning is about more than making and selling the most devices." Your fan base seems to think otherwise. They almost constantly refer to the iPhone being the best selling smartphone as a reason why it's better than any Android device, because in Apple camp, sales = quality.

6. TROLL

Posts: 4851; Member since: Apr 13, 2012

They suceeded in brainwashing all the average joes, and those joes are 70% of the world who are unaware what's going on the real world. Wise up, it's not to late. Education is a must! ™®©

15. quakan

Posts: 1418; Member since: Mar 02, 2011

No fandroids clutch to the numbers the most. They use them to feel like they belong to something bigger than themselves. Almost like the desire for some people to want to join the largest fraternity because more people means best to them.

5. donjunior

Posts: 50; Member since: May 28, 2013

Apple is so primitive company. Samsung is the New Era. :)

12. Android4u

Posts: 456; Member since: Aug 16, 2012

Marketing and gimmicks will do that to a company

8. Dorothy69

Posts: 498; Member since: May 21, 2013

I wonder what kind of removable devices he's used to wearing?? Probably dresses in drag and attaches devices of sorts for his "friends"!!

11. TheRetroReplay

Posts: 256; Member since: Mar 20, 2012

Apple will make their own version of Google Glass. Saying that having a smart watch is better than having an augmented reality heads up display is insane. These device will link up to your phone so a smartwatch is redundant, your wrist is at pocket level, where most people keep their phones, you might as well just take your phone out instead, you're already making the same motions. A smart watch was a good idea several years ago before the advancement of smartphones, but now it's a really obsolete idea.

13. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Tim Crook is publicly saying that the Google Glass is not good. So this means that an Apple version is definitely in the works. Apple constantly change their minds, which isn't necessarily a bad thing.

16. quakan

Posts: 1418; Member since: Mar 02, 2011

Google Glass is the next Segway. Good invention, but won't be adopted by the masses.

25. rawbow

Posts: 428; Member since: Mar 30, 2012

so they said about high end smart phones too wen 1GHZ processors came out in phones...always rem Moore's Law \m/

17. jroc74

Posts: 6023; Member since: Dec 30, 2010

Maybe I dont have my fanboy hat on....but how is calling Google Glass a niche product knocking it?

18. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I was actually thinking about applications for Google Glass the other day. Basically any time when you need to document your actions when there may be a legal issue in the future. Police, social workers, medical industry, etc. If they have a log of what's happening, things like lawsuits and such could be split in half.

19. gmracer1

Posts: 646; Member since: Dec 28, 2012

Tim is just jealous of Google.

24. rantao333

Posts: 345; Member since: May 21, 2013

google glass definitely is a niche product, and google know it from the start. there is no wrong of being a niche product. u not necessarily need to create a mass product all the time. whats wrong with all these fan boys, u dont really going to get a google glass just becoz u are fandroid.

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