Apple to take on the Amazon fire (no, not the tablets)

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Apple to take on the Amazon fire (no, not the tablets)
Brazilian farmer Helio Lombardo Do Santos walks through an Amazon rainforest aftermath near Porto Velho, Rondonia state, Brazil, on August 26, 2019. (Carl De Souza/AFP/Getty Images)

Brazil just rejected $20 million in Amazon forest fire fighting aid package that was quickly assembled during the G7 summit in Biarritz, probably because of the feud between the summit's host - the French president - and his Brazilian counterpart that spilled out in the open.

The country might be more open to private donations, though, and Apple's CEO Tim Cook just announced that the company will be donating to fight the fires currently raging through the Amazonian rainforest.


Apple's CEO is a renowned nature aficionado, and recently the company celebrated the 103rd anniversary of the US National Park Service with an Apple Pay donation program, an Apple Watch Activity Challenge and special content and collections on Apple Music, Apple Podcasts and more.

It's not clear yet what financial outlay will the Amazon fires donation entail but we'll learn soon enough, perhaps with a new press release on Apple's website.

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