Apple to take on the Amazon fire (no, not the tablets)

Apple to take on the Amazon fire (no, not the tablets)
Brazilian farmer Helio Lombardo Do Santos walks through an Amazon rainforest aftermath near Porto Velho, Rondonia state, Brazil, on August 26, 2019. (Carl De Souza/AFP/Getty Images)

Brazil just rejected $20 million in Amazon forest fire fighting aid package that was quickly assembled during the G7 summit in Biarritz, probably because of the feud between the summit's host - the French president - and his Brazilian counterpart that spilled out in the open.

The country might be more open to private donations, though, and Apple's CEO Tim Cook just announced that the company will be donating to fight the fires currently raging through the Amazonian rainforest.


Apple's CEO is a renowned nature aficionado, and recently the company celebrated the 103rd anniversary of the US National Park Service with an Apple Pay donation program, an Apple Watch Activity Challenge and special content and collections on Apple Music, Apple Podcasts and more.

It's not clear yet what financial outlay will the Amazon fires donation entail but we'll learn soon enough, perhaps with a new press release on Apple's website.

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20 Comments

1. Demo-jay

Posts: 89; Member since: Feb 13, 2018

Money from all sold dongles can cover that..good to see apple putting some of it’s useless money in use...

5. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

Yes, money from all the dongles that Samsung sells since getting rid if the headphone jack can help cover that.

13. aegislash

Posts: 1535; Member since: Jan 27, 2015

Do you still pretend to own a Note9 in an attempt to justify your endless trolling of Samsung? Genuinely curious.

14. TBomb

Posts: 1671; Member since: Dec 28, 2012

Any person/company/country etc. that is willing to donate to a cause that saves something is an admirable quality. Why do you have to let the company name ruin the fact that it's a good deed? Grow up.

16. mackan84

Posts: 647; Member since: Feb 13, 2014

Because this whole comment-section is smartphone-fanboys who only study smartphones spec sheets to use in some idiotic debate-material for justifying their choice of phone. Probably because no one cares in the real world why they bought that phone. But hey the world is just burning so why not enjoy it as long as we are able.

21. Vancetastic

Posts: 1799; Member since: May 17, 2017

Sadly, all comment sections seem to be like this.

6. gadgetpower

Posts: 283; Member since: Aug 23, 2019

iPhone 7 started with no headphone jack but apple put one inside the box now that Samsung also removes the jack but without a dongle, do you think its fair?

8. cmdacos

Posts: 4334; Member since: Nov 01, 2016

Yes Peaceboy. It's fair. Anyone who preordered in canada received galaxy buds.

9. seantn4

Posts: 60; Member since: Dec 11, 2018

Apple only included with the 7. iPhone 8 forward it has to be bought separate. Source- I sell phones.

22. Vancetastic

Posts: 1799; Member since: May 17, 2017

My iphone X had one in the box.

19. sissy246

Posts: 7129; Member since: Mar 04, 2015

Since when is money useless . Since you think it is useless you can send me all yours, if you have any.

2. Povea

Posts: 53; Member since: Jul 03, 2015

As usual, the stingy company will only donate a sliced fruit.

3. maherk

Posts: 7029; Member since: Feb 10, 2012

If they cared this much, they wouldn't be hiding their taxes offshore, instead, they would be helping the economy of their own country. Just like product red, this is a marketing tool for Apple, as they can simply donate without bragging about it.

20. sissy246

Posts: 7129; Member since: Mar 04, 2015

Totally agree

7. gadgetpower

Posts: 283; Member since: Aug 23, 2019

At least apple care about environment.

11. Tipus

Posts: 908; Member since: Sep 30, 2016

Sure they do :)))

10. pupkin

Posts: 150; Member since: Feb 04, 2015

Even with global catastrophe. Idiots in this comment section will always find a way to be negative.

12. monkeyb

Posts: 414; Member since: Jan 17, 2018

This is a great move by Apple and could most likely encourage other biggies to follow suit and donate. Haters proved once again that their only purpose in life is to bash Apple for no reason whatsoever.

15. whatev

Posts: 2428; Member since: Oct 28, 2015

Of course android trolls couldn’t miss the opportunity to do their favorite thing even on this matter which is delicate and important, I guess they think they live in a different planet and they are not affected by this fire in this region. Anyways, the Brazilian Trump is kinda responsible for this, I hope he suffers the consequences...

18. Xavier1415

Posts: 224; Member since: Feb 26, 2012

bout time apple did something right. (tries to say it with a straight face) thanks................apple (bites lips off)

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