Apple App Store generated 94% more revenue globally than the Google Play Store during Q3

Apple App Store generated 94% more revenue globally than the Google Play Store during Q3
The Apple App Store had a remarkable calendar third quarter, especially compared to the Google Play Store. According to Sensor Tower, from July through September, the App Store took in $12 billion in revenue worldwide. Not only was that up a solid 23.3% from the third quarter of 2017, it was 94% higher than the $6.2 billion that the Google Play Store raked in during the same three month period. For the Play Store, that was a 21.5% increase from the 2017 third quarter gross. Total revenues of $18.2 billion between the two stores resulted in a 22.7% bump from the $14.8 billion they achieved together in the third quarter of 2017.

The number of app downloads on iOS and Android during the third quarter rose 10.9% year-over-year to 27.1 billion globally, up from last year's 24.4 billion installs. Thanks to the increase in low-cost Android device sales in developing countries, app downloads from the Google Play Store totaled 19.5 billion, well above the 7.6 billion apps installed from the App Store.

The top non-game revenue producer across both platforms during Q3 was streaming video app Netflix, followed by dating app Tinder. Streaming Music app Pandora was fifth with YouTube sixth. In terms of non-game downloads, WhatsApp was number one with Messenger second and Facebook third. Instagram placed fifth with Snapchat tenth.

If we look at revenue from games only, the App Store took in $8.5 billion globally, up 12.8% year-over-year. The Google Play Store garnered $5.3 billion, up 18.4% from last year's third quarter. Overall, both stores collected $13.8 billion worldwide from July through September, up 14.9% from the previous year's third quarter game revenues. Game installations rose a slim 2.2% from the 2017 third quarter to the 2018 third quarter. That took the total number of games downloaded from last year's Q3 total of 9.2 billion, to 9.5 billion during the same period this year.

The top game by revenue during the three months was Honor of Kings with Fortnite in 9th place. Based on the number of downloads, Helix Jump was on top.



1. cncrim

Posts: 1590; Member since: Aug 15, 2011

Just curious store/stores? If just one store I'm impressed.

30. Phullofphil

Posts: 1832; Member since: Feb 10, 2009

Google makes money in a different way then apple. Google makes there money mostly on advertising dollars where as apple makes it off of products. For the most part

2. Macready

Posts: 1830; Member since: Dec 08, 2014

Hardly surprising when on average for the same apps or same functionality, you still pay more in the Apple App Store. Not to mention the fact that a lot of apps in the Google Play Store are bought with Google Rewards. As a consumer, I'm not impressed with that fact. Great for investors though...

6. CreeDiddy

Posts: 2276; Member since: Nov 04, 2011

There are many many iOS that are free as well. It’s about 1. Branding 2. Deveopler awareness 3. Platform Choice 4. Customer retention Android lacks in many of these areas because consumers and buyers are too worried about price, but want more features of an IPhone. Android phones are shocked to be sold over $1000 because the ASP of an Android smartphone is less than $200. That is why the invest is piss poor due to a cheap buyer on an Android platform. If a $500 Android phone buyer compares their features to $1000 iPhone buyer the chances of investing in Android services is very small.

8. lyndon420

Posts: 6885; Member since: Jul 11, 2012

Google Rewards aren't exactly easy to come by, and I've been with Android since the beginning. As a member I do remember seeing 'deals' during my earlier purchases, but not much of anything lately. But I'm not a diehard fanatic either, so I suppose you get what you put into it.

12. midan

Posts: 3126; Member since: Oct 09, 2017

Same apps cost more or less the same, Sometimes Android version is cheaper Sometimes iOS version. This is because iOS users easier spend their money, if you have more expensive phone you propably spend more for apps and use your phone more, most Android phones sold are cheap low end phones, lot of those newer buy any app

15. CreeDiddy

Posts: 2276; Member since: Nov 04, 2011

You are so right!

18. TheOracle1

Posts: 2340; Member since: May 04, 2015

Nonsense. Google and Android are two different things. Add the Chinese Android app stores and your myopic theory falls flat. The Playstore is banned in China Sherlock.

27. CreeDiddy

Posts: 2276; Member since: Nov 04, 2011

Google created Android...They aren't "two different things".

28. TheOracle1

Posts: 2340; Member since: May 04, 2015

Oh dear! You really don't understand the concept do you? You can run Android perfectly well without Google Play Services like Amazon and Chinese OEM's do with their own app stores and the Weibo "Playstore" etc. Hence the statement that Google and Android are two different things. Btw Google didn't create Android they bought it.

29. Phullofphil

Posts: 1832; Member since: Feb 10, 2009

Yeah I think he does pal. It’s all alphabet. Android is googles platform for mobile devises.

31. TheOracle1

Posts: 2340; Member since: May 04, 2015

It's devices "pal" with a C. Seems you don't understand that Android is open source and anyone can use it. Google own Android but only generate revenue from their own fork of it.

3. Jrod99

Posts: 778; Member since: Jan 15, 2016

Good polish apps bring more money.

5. CreeDiddy

Posts: 2276; Member since: Nov 04, 2011

Bottom line...iOS invest more in their products than Android the users. That is a fact...

4. CreeDiddy

Posts: 2276; Member since: Nov 04, 2011

Cracking up! Android has over 2.5+ billion devices worldwide. You wonder why developers prefer iOS. But wait...Apple is too slow to adopt all the features of Android. These are arguements I enjoying seeing why top developers will always develop on iOS over Android.

7. scarface21173

Posts: 702; Member since: Aug 17, 2014

Everyone knows Android is a free world, Apple you get shafted for everthing FACT.

9. CreeDiddy

Posts: 2276; Member since: Nov 04, 2011

You mean because of a cheap mentality? Apple buyers pay up. Go to an Apple Store to see what I’m talking about. Samsung can’t even the foot traffic or sales of Apple. It’s that insane...

10. yyzamin

Posts: 383; Member since: Aug 26, 2015

In life noting is free. With android you are the product of advertisement on iOS you pay for the product.

11. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Why can’t accept the fact that most android user wants free apps. We all know that free apps are always targeted by ads. iOS users prefer to buy apps instead. Also, many iOS are capable and don’t worry about paying. Paying doesn’t mean you are shafted because you can get the best app experience. With this, marketshare of android don’t matter.

20. Vokilam

Posts: 1386; Member since: Mar 15, 2018

apps are usually between $0.99 to $2.99 on both sides, how cheap can you get?

13. baldilocks

Posts: 1545; Member since: Dec 14, 2008

More people arguing about which inanimate system is better than another.

14. xfire99

Posts: 1207; Member since: Mar 14, 2012

Total Android appstores surpass iOS appstore in revenues. Why? Reports forgot to mentions and includes each manufactures own appstores. Especially China, which Google playstore are banned and each manufactures have theirs own app stores. Biggest brands in China like Xiaomi, Huawei, Oppo, Samsung and alot others are not included.

17. TheOracle1

Posts: 2340; Member since: May 04, 2015

^^^ This. China is the largest smartphone market in the world and the Playstore is banned there. So when 700 million plus consumers can't access the Playstore you will get skewed numbers. Those figures are for Google and not Android. Add Weibo etc and you'll get a much clearer picture with Android far outstripping the App Store. Unfortunately the likes of Midan and Creediddy will conveniently overlook basic facts like that and keep blabbering on about the purchasing power of buyers.

23. cmdacos

Posts: 4333; Member since: Nov 01, 2016

But that doesn't fit the false narrative that the headline is trying to create in an RDF world...

19. RebelwithoutaClue unregistered

Looking at non-game apps, I wonder how many Android/iOS users pay for the Netflix subscription within the app (adding to the revenue). Most people I know who have Netflix, pay outside the app.

24. cmdacos

Posts: 4333; Member since: Nov 01, 2016

I never pay for subs in app... It's a moronic decision to needlessly donate to your app store.

21. whatev

Posts: 2424; Member since: Oct 28, 2015

That tiktok app is going to become the next Instagram or Snapchat, the world is so doomed and hopeless *smh

25. Wazupmrg

Posts: 198; Member since: Apr 10, 2017

Well that's because Apple charges for things that android users get for free. Duh

26. midan

Posts: 3126; Member since: Oct 09, 2017


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