Anti-litter app Littergram does two things – social justice and infringing Instagram's trademark
Lucas uploaded a video containing a personal plea to Facebook founder and Instagram owner Mark Zuckerberg, in which he explained that changing the brand "would destroy all our ingenuity and hard work." A spokesman for the social network argued that Littergram's motives are admirable and that there has to be a way for such an app to operate without infringing on Instagram's trademark. Facebook too maintains the stance that Littergram is a photo sharing app that operates in a similar way to the one whose name it touches upon. It hopes that an agreement can be reached before the case has escalated to the court.
If you want to have a look yourself or support the cause, Littergram is still up on Google Play and the App Store. Lucas' plea can be seen in the BBC source link below.