Android Auto and Apple CarPlay expected to drive future auto sales

Android Auto and Apple CarPlay expected to drive future auto sales
Strategy Analytics is a company that provides analysis on the automobile electronics market (among other things). A recent survey and subsequent analysis by the company shows that drivers are becoming increasingly dependent on smartphone connection features in their vehicles. Specifically, users prefer mirror services such as Apple CarPlay and Android Auto. Research suggests that drivers prefer these for ease of use and features. A large portion of drivers use these services for navigation and media consumption.

What is different about these systems compared to other entertainment or information options is that the mirror services seem to be more of a priority for prospective buyers. Normally, an entertainment system in a vehicle would rank lower when a buyer is considering a certain vehicle; it is more of a bonus than a must have feature. This study is finding that when it comes to people who use CarPlay or Auto, having this feature in a future vehicle has become increasingly more important

How does this affect manufacturers? 


Well for one, manufacturers that get on board with these systems will attract those who see them as a key feature. The study suggests that this is a growing category of buyers. Another key piece of information is about usability. An important issue was the integration of smartphone mirroring services. Some noted that poor integration in some vehicles really hampered usability. This can potentially affect sales since buyers will gravitate towards brands that have better integration of services. Since this is shaping up to be an important feature, manufacturers will want to place more focus on how well they integrate the system in their vehicles. We have seen a steady stream of new features being added into both Apple and Google car services. It remains to be seen how this growing market will affect sales in the coming years. 

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14 Comments

1. yyzamin

Posts: 382; Member since: Aug 26, 2015

It already is. This was the main reason I brought a VW Golf ahead of the Mazda 3.

2. Matthew_Mills

Posts: 21; Member since: Apr 08, 2018

Just to test the theory, did you select that car based on how well the integration is? Or just for the feature? Thanks for the comment!

12. yyzamin

Posts: 382; Member since: Aug 26, 2015

Obviously I tested it during test drive. I did alot of online research and was happy knowing that Apple would be doing the updates. Car Play has improved alot in the last 18 months. Wouldn't buy a future car without it.

8. epic_ninja420

Posts: 131; Member since: Nov 18, 2014

Mazda is adding it to all of their cars that have the recent touchscreen radios via firmware update.

13. yyzamin

Posts: 382; Member since: Aug 26, 2015

That's been said for the last year... I hope they do

3. Furbal unregistered

Yeap. My next car will be required to have it.

4. bucky

Posts: 3784; Member since: Sep 30, 2009

I’m shopping for a car right now. Is it really that great? Should I be considering it as a major benefit? The new RDX and accords have it and those are my two main choices.

5. Landon

Posts: 1245; Member since: May 07, 2015

My wife's Hyundai Tucson has both Apple Carplay and Android Auto and it's a great feature. Most car branded navigation systems are complete crap so having the option of using Google Maps on an Android device is a huge benefit. Unfortunately if you have an iPhone, you're stuck with using their crappy Maps app.

6. worldpeace

Posts: 3133; Member since: Apr 15, 2016

Yeah, and most brand still use Sygic HUD which is still pretty basic. To make it even worse, you'll need to pay IAP in it's android/iOS application to use navigation. Buyers already paid for their car and Sygic want them to pay another $100 to use navigation function, wtf.

7. Settings

Posts: 2943; Member since: Jul 02, 2014

Damn, I missed my LG G3.

9. epic_ninja420

Posts: 131; Member since: Nov 18, 2014

Google needs to do some work on AA, I like that I can get Waze but the interface for the music apps are clunky at best and downright unuseable(sirius/xm app looking at you). Google Assistant doesnt work with 3rd party apps while in AA. Car play handles the music and messaging way better than AA but thats about it.

10. DFranch

Posts: 546; Member since: Apr 20, 2012

Two years ago when I bought my current car, the choices for AA were not great. I couldn't even look at Mazda or Toyota, and a lot of cars only had AA as an option on certain models (many of which had built in nav systems). I look forward to a future where virtually every car supports it. I also look forward to wireless AA and built in wireless charging.

11. techguyone

Posts: 214; Member since: May 18, 2013

f**k knows why, AA is really crap, I'd much rather be able to have my phone screen mirrored onto the car display and use it like that, touching the car display would work the interface on the phone. Car Home Ultra works a treat, miles better than AA with it's really restricted interface and apps, I hear Apple Carplay is worse than AA.

14. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

We have enough morons driving distracted and putting people's lives at risk. Will Apple and Google PLEASE implement Cortana's feature of reading texts out loud?

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