Analyst says Apple iPhone 8, Apple iPhone 8 Plus pre-orders lower than usual

by Alan Friedman / Sep 20, 2017, 1:16 PM

Pre-orders for the Apple iPhone 8 are trailing previous years' figures

With pre-orders for the Apple iPhone 8 and Apple iPhone 8 Plus now on day six, a major trend is beginning to take shape and it isn't looking good for Apple. Rosenblatt analyst Jun Zhang said in a note to clients disseminated today, that his analysis shows that pre-orders for the iPhone 8 series is trailing reservations placed for the Apple iPhone 6 and Apple iPhone 7. Like many other Wall Street analysts, Zhang says that customers waiting for the iPhone X unveiling to make a purchasing decision are holding off on pre-ordering the iPhone 8/8 Plus.

Zhang says that in China, pre-orders for the iPhone 8 at JD.com amounted to 1.5 million units after three days. That compares with the 3.5 million pre-orders received by the same retailer for the iPhone 7 after three days. At China Mobile, 1 million units of the iPhone 8 have been pre-ordered after three days. That is lower than the 2.5 million iPhone 7 models that were reserved during the same period of time last year. The year before that, the carrier received 3.5 million pre-orders for the iPhone 6 after three days.

The Apple iPhone 8 is priced at $699 for the 64GB model, and $849 for the 256GB variant. Add $100 for the Apple iPhone 8 Plus pricing. The phones will be released this Friday, September 22nd. Pre-orders for the Apple iPhone X will begin October 27th with the launch scheduled for November 3rd. The price of the 64GB model is $999, while the 256GB version will cost $1,149.

source: StreetInsider

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99 Comments

1. HTCOE

Posts: 650; Member since: Nov 20, 2011

duh...

posted on Sep 20, 2017, 1:18 PM 13

27. sgodsell

Posts: 7377; Member since: Mar 16, 2013

Well since this is iPhone preorders in China, Apple has steadily been on the decline for a while in that country. It makes sense especially China has so many other OEMs that make Android smartphones at a fraction of Apple's iPhones. This shouldn't be a shock to anyone, including Apple.

posted on Sep 20, 2017, 2:19 PM 5

41. BlackhawkFlys

Posts: 914; Member since: May 07, 2014

Lame..

posted on Sep 20, 2017, 3:37 PM 5

64. sgodsell

Posts: 7377; Member since: Mar 16, 2013

What's lame? The truth? Have you been following what the competition is offering? Plus Huawei recently dethroned Apple as the second largest smartphone manufacture in the world. To put things in lameman or sorry layman terms, that means Apple is in 3rd spot in the world. BTW just in case you didn't know this but Huawei is a Chinese company. So please tell me how lame my previous comment was again. Oh, and we're you smart enough to catch my lameman?

posted on Sep 20, 2017, 8:08 PM 3

72. jacky899

Posts: 430; Member since: May 16, 2017

There's so many Chinese that already have the Iphone. The Iphone 8 looks the same as the previous models so they are not going to buy the 8. They are waiting for the Iphone X. The X will sell like hot cakes in China along with the rest of the world

posted on Sep 20, 2017, 9:43 PM 0

99. sgodsell

Posts: 7377; Member since: Mar 16, 2013

Yeah, okay I will let you believe that.

posted on Sep 22, 2017, 3:43 AM 0

2. redmd

Posts: 1937; Member since: Oct 26, 2011

Analyst says Apple IPhone 8, iPhone 8 Plus and IPhone X will score at least 9.5 in PA review.

posted on Sep 20, 2017, 1:21 PM 41

11. maherk

Posts: 6881; Member since: Feb 10, 2012

9.5?! You're just another Apple hater, these devices deserve at least 12.7/10, and I'm sure PA will be fair and give them this score.

posted on Sep 20, 2017, 1:41 PM 37

47. darkkjedii

Posts: 31072; Member since: Feb 05, 2011

LMAO! Loved it.

posted on Sep 20, 2017, 4:43 PM 11

3. L0n3n1nja

Posts: 1566; Member since: Jul 12, 2016

Same phone 4 years in a row with some software enhancements and internal hardware improvement, old phones get the software updates, not much reason to invest in the iPhone 8. Most Apple fans are probably waiting for the iPhone X. Or maybe iOS is on a decline, time will tell.

posted on Sep 20, 2017, 1:21 PM 13

13. TeriusRose

Posts: 108; Member since: May 12, 2017

My gut tells me it is the former, but as you said. We shall see.

posted on Sep 20, 2017, 1:48 PM 0

37. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

Yeah, people are waiting to see what the X. I would as it is a change from the last alliteration. No surprise here the X will be the seller.

posted on Sep 20, 2017, 3:29 PM 0

71. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Wow! What a surprise! People are sick of the iPhone 6 design repeated for last 3 years.

posted on Sep 20, 2017, 9:04 PM 1

94. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

You think that every woman that wears a skirt looks the same?

posted on Sep 21, 2017, 7:18 AM 0

4. Medoogalaxy

Posts: 232; Member since: May 25, 2017

Suure same boring design, LCD, 2 RAM, terrible battery, no headphone jack, LCD, same cameras, selfie F2.2. iphone x also lot defects. To the abyss.

posted on Sep 20, 2017, 1:23 PM 14

21. TeriusRose

Posts: 108; Member since: May 12, 2017

I've never bought the argument that people buy a phone based on the specs it has. That may be true within the techie communty but the overwhelming majority of humanity does not understand how electronics work, much less what the individual components do. That isn't meant has some kind of a defense of Apple, but I see this argument bought up all the time and people are always wondering why (insert phone here) doesn't get more sales despite its amazing specs. It's like someone else said, most people are relatively comfortable with technology. But they don't understand how their devices work.

posted on Sep 20, 2017, 2:02 PM 1

80. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I agree with the sentiment. I also, just playing Devil's Advocate here, offer another result based on the same premise... I think you're right; the majority out there don't really have any idea what all these technical specs mean. So, I'd posit, that at some point when shoppers are comparing devices, be it 2 new devices on the shelf, or their own device vs something new, it comes down to: 1. Is it aesthetically pleasing (pretty/cool)? Apple usually locks this up easy, but nowadays a lot of other OEM's have caught up design-wise. They aren't the only eye-candy out there anymore. 2. Those pesky numbers. Price & specs, or even price vs specs. The consumer doesn't know what they mean for the most part, but they can and do compare More vs Less even when they don't know what it means.

posted on Sep 20, 2017, 11:59 PM 0

98. TeriusRose

Posts: 108; Member since: May 12, 2017

Pretty much, I'd have to agree with you. Though I would add that Mindshare (brand power) is a potent 3rd leg. When you acquire a lot of cache, earned or not; you become a go-to brand. For example, If I say sneakers & high end fashion chances are you think about Nike & Adidas or Louis Vuitton & Gucci. Or if I mention super luxury cars, chances are Mercedes, Rolls Royce & Bentley come to mind. There are plenty of other brands out there in their respective industries. But, you've come to associate those brands with certain things. That is the power of a well established brand, it gives you an automatic leg-up on the competition.

posted on Sep 21, 2017, 9:57 PM 0

5. Techhoolic

Posts: 3; Member since: Sep 20, 2017

it's no upgrade from the duo 7 and 7+, so somehow expected, then iphone fans may just wait for the X wich could be considered as worth upgrading for.

posted on Sep 20, 2017, 1:23 PM 4

6. Sakeem

Posts: 857; Member since: Sep 05, 2012

Time will tell how much of the preorders the X took.

posted on Sep 20, 2017, 1:24 PM 0

7. toukale

Posts: 632; Member since: Jun 10, 2015

Doomed, doomed I tell you. Apple should just close shop and give the money back to their investors /s.

posted on Sep 20, 2017, 1:26 PM 2

8. HansP

Posts: 542; Member since: Oct 16, 2011

Next report: Water is wet. What did Apple expect with a money grab launch like this? Apple is killing its own brand with greed.

posted on Sep 20, 2017, 1:32 PM 10

12. kiko007

Posts: 7493; Member since: Feb 17, 2016

Lmao, this is a pre-order period. Wait until the Q1 reports start flowing in to make such an assertion, at least.

posted on Sep 20, 2017, 1:42 PM 0

38. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

Agreed. Apple is not going anywhere, for the time being, and will sell a ton of iPhone X's and then some.

posted on Sep 20, 2017, 3:31 PM 0

16. TeriusRose

Posts: 108; Member since: May 12, 2017

Isn't wetness a property of something that has been saturated in a liquid? I could've sworn that's a descriptor, if that's the case then water itself can't be wet. I know that has nothing really to do with the point you were making, but I've wondered about that. More to your point, we will know for sure one way or another what's going on when the iPhone X pre-orders come in.

posted on Sep 20, 2017, 1:51 PM 0

36. trojan_horse

Posts: 5868; Member since: May 06, 2016

Have you pre-ordered an iPhone X already?

posted on Sep 20, 2017, 3:24 PM 0

60. TeriusRose

Posts: 108; Member since: May 12, 2017

I don't know if I'll be picking it up yet to be honest. I'm waiting to see what I'll swap my personal phone out with. Either the Pixel 2 or the S9. But I'm not sure if I'll be changing out my current businesses phone (7S+) for the X or not.

posted on Sep 20, 2017, 6:56 PM 0

9. thetruthhasbeenspoken

Posts: 83; Member since: May 02, 2017

Analysts say the isheep are still waiting for buyers of their kidneys for them to afford the new iPhones

posted on Sep 20, 2017, 1:33 PM 13

10. kiko007

Posts: 7493; Member since: Feb 17, 2016

People are something else. Samsung's Note gets 250,000k pre-orders in their home country over a period of a month: Wow! That's incredible... they're doing so well!" Apple literally does six times that, in a period 1/10th the length, outside of their home nation: Apple must be in trouble. Things aren't looking too hot. It's pretty clear the X is the flagship people are waiting to buy. Not sure why Apple thought is was a good idea to release two other phones beside the X instead of investing more into procuring X parts (namely screens) but I'm no Tim Cook, so I'll shut up. Hopefully this is the last year of the "6ss(s)" model. Lord knows it's gotten dated to look at. Even though the notch is an ugly amalgamation, I'd still take it over another bezel monster.

posted on Sep 20, 2017, 1:41 PM 3

14. nikhil23

Posts: 444; Member since: Dec 07, 2016

did you take into account the population of both countries you're comparing ? Samsung Note gets 2-3x preorders than note 7 in it's home country Apple has 1/2 or 1/3rd of its preorders in china. Both are separate things and shouldn't be compared to one another

posted on Sep 20, 2017, 1:49 PM 14

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